The document provides a guide on building an information management dashboard for tracking learning and online discussions about a company, using techniques like reading relevant blog posts and monitoring competitors. It explains how to utilize Google Alerts and Boolean search operators to refine search results related to a specific company, exemplified with the name '12bet'. Additionally, it covers organizing alerts and subscriptions through Google Reader for effective monitoring of results.

1. Skill information management
Dashboard
How To Build A Quick and efective
Monitor For Learning - Listening Or
Tracking Anything

2. what these technique help u ??
#1 Become an “Expert” on any topic by reading 3 to 5
blog posts a day for a month on your topic of interest
#2 Know when people talk about you or your company
online
#3 Keep a sharp eye on your competitors

3. You will need a Google account.
If already have one, then go to the
next step.

4. Pick the keywords
you want to track
For this project let’s use our
company name “12bet”
12bet
Let’s test our search term on Google to
see what kind of results we get with

5. 12bet has
search results. 3,730,000
That’s lot!!!

6. To get fewer, but targeted results
we can use Booleansearch operators
Boolean search operators
are symbols we can use to finetune
our search request

7. How to use the most common ones
“ “ = Using quotes returans results with that extract
phrase. Example: “12bet casino”
AND = Using AND return only matches with both
terms. Example: Poker AND Games

8. cont...
How to use the most common ones
+ = Using a plus sign in front of a word returns only results
WITH that word. Example: “12bet” +Sports
- = Using a minus sign in front of a word returns only
results WITHOUT that word. Example: “12bet” -Casino

9. Let’s try a few more Boolean
and keywords with our search to
achieve better results
Even better! Now, we filtter most of
unnecessary results and 90% are just
what I want

10. I’m happy with those results.
So. I’ll make a note and save the search term:
“12bet” AND “lier” OR delay -free

11. Now Google “Google Alerts” or
go to http://www.google.com/alert
Type in your search term and make the
selection i’ve mark

12. You will now see a list of your Google Alerts
View new results as they come in by visiting Google Reader

13. Google Reader:
... is where your search results will
automatically be sent every few hour
You can find Google
Reader from the Google
home page, too

14. You’ll see the results here as
they come in
Example how Google
Alert was saved in
Google Reader

15. You may need to have a number of searches
depending on your needs. So, here is how to keep it organized.
Keep searches
organized bu using
folders

16. You can add other searches and
subscriptions to your
Google Reader
When you see this symbol on a This servive is call RSS. Which
website it means you can subscribe many blogs, websites, and
to receive updates search engines have it

17. When you find and click that RSS button it should look like this
Select and copy that URL
Go back to your Google Reader and click on “Add a Subscription”
A box will pop-up. Paste your RSS feed URL and click “Add”

18. Now, new results will be delivered to
your dashboard as they’re found
Test different keywords to perfect
what search queries work best....

19. Thank