Ppt on micro be
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The micro/operating environment consists of factors close to a business that directly impact its operations and success, including suppliers, distributors, customers, competitors, and public. These factors include reliable suppliers, effective distribution channels, satisfying customer needs, managing public perception, and adjusting to competitive strategies. A business must carefully monitor and respond to these controllable, immediate influences in its micro environment.
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The document discusses the business environment and its influence on companies. It defines the business environment as the combination of internal and external factors that affect a business. The external environment includes micro factors like suppliers, customers, competitors, and publics, as well as macro factors like economic, social, technological, political/legal, and demographic trends. The business environment influences companies and forces them to adapt, innovate with new technologies, and consider social responsibilities in order to survive and succeed in changing conditions.
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The document discusses marketing environment and its internal and external factors. It defines marketing environment as all forces that affect marketing strategies, both within a company and externally. The external macro environment includes political, economic, social and technological factors. The micro environment comprises customers, suppliers, competitors, and public. Understanding how these environments and their forces influence companies is key to developing successful marketing decisions and strategies.
Be unit 1
This document discusses the business environment and its significance. It provides definitions of business environment from various scholars and notes that the business environment is complex, interdependent, dynamic, inter-related, and uncertain. It affects businesses both in the long-term and short-term. The business environment can be analyzed at the micro-level, including customers, suppliers, competitors, and the macro-level including economic, political, social and technological factors. Understanding the business environment helps businesses make better strategies, focus on customers, improve their public image, and continuously learn and adapt to changes.
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The document provides definitions of marketing from two experts. It defines marketing as:
1) A social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.
2) The analysis, planning, implementation, and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organization’s offering in terms of the target markets’ needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and service the markets.
21112333 the-marketing-environment
The marketing environment consists of internal and external factors. The micro environment includes controllable factors like customers, competitors, and suppliers. The macro environment includes uncontrollable PEST factors - political, economic, social, and technological forces. The document outlines each of these factors in detail and how they must be considered in marketing strategy and planning. It emphasizes that understanding both the micro and macro environments is essential for organizations to effectively compete in the marketplace.
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The document discusses the marketing environment and its importance for businesses. The marketing environment consists of internal and external factors that affect a firm's marketing decisions. It includes forces close to the company like suppliers and customers as well as broader societal factors. Regular environmental scanning is key, allowing firms to identify opportunities and threats, and adapt their strategies accordingly. Understanding the marketing environment and adapting to changes is crucial for business success over the long run.
Business environment
Business environment:the definition of business environment, “the sum total of all individuals, institutions and other forces(like suppliers, competitors, consumer groups, media, government, customers, economic conditions, market conditions, investors, technologies, trends) that are outside the control of a business enterprise but the business still depends upon them as they affect the overall performance and sustainability of the business.”For business we need…..
• Finance
• Social norms
• Proper market conditions
• The sale of products/services
• The labour
• Natural resources and raw material
• Legal support
Concept of business:
• Profit concept of business
• Profit –cum-service concept of business
Importance of business environment:
• Identifying firm’s strength and weakness:
• Determining opportunities and threats:
• Giving direction for growth:
• Continuous learning:
• Meeting competition:
Understanding the Impact of Marketing Environment
The document discusses the marketing environment and its impact on business organizations. It explains that marketing activities are influenced by uncontrollable external factors known as the marketing environment. The environment consists of micro and macro elements. The micro environment includes factors directly affecting the company like customers, suppliers, and competitors. The macro environment comprises broader forces like demographics, economics, technology, and culture that impact all businesses. Understanding both the micro and macro environments is important for developing a strategic marketing plan and succeeding in the market.
Question 1
The document discusses key differences between marketing and selling concepts, philosophies of marketing, and marketing analysis and environment forces.
The marketing concept focuses on understanding customer needs and wants to produce products that satisfy them, while the selling concept focuses more on selling goods produced regardless of customer wants.
Marketing philosophies include production, product, selling, and societal concepts. Marketing analysis involves a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats, and match strengths to opportunities while mitigating weaknesses and threats.
Microenvironment forces close to the company like customers, suppliers, and departments must work together to create value. Macroenvironment forces from broader society like demographics and environment trends also influence companies and markets.
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Complete notes as per the syllabus of Osmania University - MBA regular -full time, this notes will be helpful for all the students pursuing any marketing related course in any univeristy like principles of marketing, basics of marketing etc
27 business i environment i society mba 2016
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The document discusses the business environment and its importance for business success. It defines the business environment as the combination of internal and external factors that influence a company. It notes that the environmental factors can influence all aspects of a business from its products to policies. The document then discusses why understanding the business environment is important for adapting to changes beyond a company's control. It also outlines some of the key components of the business environment like economic, political, legal, technological and socio-cultural factors. Finally, it discusses some techniques for analyzing the business environment like PESTEL, SWOT, ETOP and SAP analyses.WTO & Trade Issues - International Marketing Environment.pptx
International Marketing environment refers to the controllable and uncontrollable forces that influence upon the marketing decision making of a firm globally. International Marketing environment is comprised of those components which shape policies, programmes and strategies of an international marketer.
Analyzing the Marketing Environment pdf.pdf
The document discusses the marketing environment, which consists of micro and macro environmental factors that affect marketing decisions. The microenvironment includes internal company factors as well as external factors close to the company like suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment comprises larger societal forces beyond a company's control such as demographic, economic, natural, technological, political, and cultural forces. Understanding how these environmental factors influence opportunities and threats is important for effective marketing strategy.
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This presentation contains the general overview of the Marketing with in the Company and outside of the Company.
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This document contains a student's answers to questions about industrial marketing. For part (a), the student provides a detailed explanation of how the marketing mix applies differently in industrial and consumer market environments. The marketing mix (4Ps and 3 additional Ps) considers factors like product, price, place, and promotion which are applied differently when marketing to businesses versus consumers. For part (b), the student outlines major differences in strategic planning for industrial versus consumer markets, such as industrial strategic planning involving recognizing and responding to marketplace changes to achieve opportunities consistent with business objectives and capabilities. The student also discusses key elements of industrial and consumer market environments.
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This document contains a student's answers to questions about industrial marketing.
Part a provides a 3-sentence summary of the marketing mix and how it applies differently in industrial versus consumer environments. It explains the 4Ps of product, price, place and promotion and how they are tailored for business-to-business needs in industrial markets.
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BE UNIT 1 IST PRESENTATION 2 (4).pdf most important
The document discusses business and business environment. It defines business as an economic activity involving the exchange of goods and services to earn profits. It notes businesses can be for-profit or non-profit. The business environment is summarized as the collection of internal and external factors that influence how a company operates, including customers, management, suppliers, competitors, and economic, social and regulatory conditions. The micro-environment surrounding a specific business includes customers, suppliers, resellers and competitors, while the larger macro-environment consists of economic, technological, political and cultural forces affecting all businesses.
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Ppt on micro be
- 2. Micro/Operating Environment: The environment which is close to business and affects its capacity to work is known as Micro or Operating Environment. Micro environment factors have a direct impact on its business operations and success. These factors are controllable by the business firms.
- 4. They are the persons who supply raw material and required components to the company. They must be reliable and business must have multiple suppliers i.e. they should not depend upon only one supplier. Example : In 2000 Ford's image was damaged when tires on its Explorer vehicles started exploding. These tires were produced by Bridgestone and the supplier ended up re-calling over 6.5 million tires. Example : In 2007 Sony batteries in several Dell laptops caught fire which caused a terrible public relations issue for the computer manufacturer and led to over 4 million laptop batteries being recalled.
- 5. They work as a link between business and final consumers. Distributors often getting products to the end customers can be a major issue for firms. The distributors used will determine the final price of the product and how it is presented to the end customer. When selling via retailers, for example, the retailer has control over where the products are displayed, how they are priced and how much they are promoted in-store. You can also gain a competitive advantage by using changing distribution channels. Example : Dell computers & Amazon have reduced costs by selling direct. Example : Some firms such as Betterware and Avon have used alternative distribution channels to their competitors by selling door to door.
- 6. Customers are regarded as the king of the market. Success of every business depends upon the level of their customer’s satisfaction. The firm's marketing plan should aim to attract and retain customers through products that meets their "wants and needs" and excellent customer service. Managers must monitor customer needs and try to anticipate how these will develop so that they can meet these requirements effectively now and in the future. Example : The growth of the internet has enabled customers to search quickly for alternatives and compare deals more easily; this puts pressure on firms to provide better value for money or they will lose their customers.
- 7. Any group who has actual interest in business enterprise is termed as public e.g. media and local public. They may be the users or non-users of the product. Positive media attention can “make” an organisation (or its products) and negative media attention can “break” an organisation. Organisations need to mange the media so that the media help promote the positive things about the organisation and reduce the impact of a negative event on their reputation. Some organisations will even employ public relations (PR) consultants to help them manage a particular event or incident.
- 8. Competition occurs when two or more organisations act independently to supply their products to the same group of consumers. Every move of the competitors affects the business. Business has to adjust itself according to the strategies of the Competitors. Businesses are strongly affected by competition: In competitive markets where there are many firms providing similar products customers have more choice; this may put downward pressure on prices and means that excellent customer service is essential. Example: Nokia mobile phones. If a business is unaware of its competitor's activities they will find it very difficult to “beat” their competitors.