The best micro environment ever for the student

2. Presented by
To,

3.  The company environment is a
marketing term and refers to factors and
forces that affect a firm’s ability to build
and maintain successful relationships
with customers

5. Components
Customer
Supplier
Competitor
Marketing
Intermediaries
Public

7. Revenue US$ 305 billion
Net income US $22.1 billion
Total assets US $529.5 billion
Total equity US $231 billion
Number of employes 489,000

9.  Customers are the
actual buyer of our goods
and services.
 The company must
study its customer
markets closely since each
market has its own special
characteristics.

10. • individuals and households that buy goods and services
for personal consumptionConsumer Market
• buy goods and services for further processing or for use
in their production processBusiness Market
• buy goods and services in order to resell them at a profitReseller Market
• agencies that buy goods and services in order to produce
public services or transfer them to those that need themGovernment Market
• buyers of all types in foreign countriesInternational Market

11.  Suppliers are firms and
individuals that provide
the resources needed by
the company.
 They are an important
link in the company’s
overall customer “value
delivery system.”

12. Timely Price Quality
Right
Product

13.  Conducting competitor
analysis is critical for
success of the firm
 A marketer must
monitor its competitors’
offerings to create
strategic advantage

15.  Marketing
intermediaries are firms
that help the company to
promote, sell, and
distribute its goods to
final buyers.
Marketing
Intermediaries
Reseller
Physical
distribution
firms
Marketing
service
agencies
Financial
intermediaries

16. Reseller
•They are those who hold and sell company’s
product.
•Wholesaler and retailer.
Physical Distribution Firm
•They help the company to stock and move
goods from their points of origin to their
destinations.
•Transportation and warehousing.

17. Marketing Service Agencies
•They help the company target and promote its
products.
•Advertising agencies. Media agency, marketing
research firms, etc.
Financial Intermediaries
•They help finance transactions and insure
against risks.
•Banks, credit companies, insurance company,
etc.

18.  A public is any group that has an actual or potential
interest in or impact on an organization’s ability to achieve
its objectives.
 A company should prepare a marketing plan for all of
their major publics.

19. Public
Group
Financial
Government
Media
LocalGeneral
Citizen
Internal