Godrej is an Indian conglomerate established in 1897 that operates in various industries including consumer goods, real estate, and industrial goods. Some key points from the document: - Godrej started as a lock manufacturer and diversified into industries like home appliances, chemicals, and agri products. It has annual sales over $1 billion and a workforce of 18,000. - Major associate companies include Godrej Properties, Godrej Consumer Products, Godrej Household Products, and Godrej Agrovet. - Godrej has a presence across India with branch locations in major cities, and also operates internationally in countries like the UK, South Africa, and the UAE. - The document provides

1. THE BUSINESS SCHOOL
UNIVERSITY OF JAMMU
REPORT ON - “GODREJ”
Submitted To : SUBMITTED BY:
RADHIKA GUPTA
ROLL NO – 32- Mba -14

2. CORPORATE
PROFILE
HISTORY
The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej
gave up law and turned to lock making. Ardeshir went on to make safes and security equipment
of the highest order, and then stunned the world by creating toilet soap from vegetable oil.
His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming
a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial
garden township (ISO 14001-certified) now called Pirojshanagar in the suburbs of Mumbai.
Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring
ideals in a changing world.
Incorporation
Established in 1897, the Company was incorporated with limited Liability on March 3, 1932,
under the Indian Companies Act, 1913.
Corporate Timeline
 1897 - Godrej & Boyce Mfg. Co. Ltd established
 1918 - Godrej Soaps Limited incorporated
 1961- Godrej Started Manufacturing Forklift Trucks in India
 1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps
 1974 – Vegetable Oils division in Wadala, Mumbai acquired
 1990 - Godrej Properties Limited, another subsidiary, established

3.  1991 - Foods business started
 1991 - Godrej Agrovet Limited incorporated
 1994 - Transelektra Domestic Products acquired
 1995 - Transelektra forged a strategic alliance with Sara Lee USA
 1999 - Transelektra renamed Godrej Sara Lee Limited and incorporated Godrej Infotech
Ltd.
 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej
Soaps Limited. Godrej Soaps renamed Godrej Industries Limited
 2002 - Godrej Tea Limited set up
 2003 - Entered the BPO solutions and services space with Godrej Global Solutions
Limited
 2004 - Godrej HiCare Limited set up to provide a Safe Healthy Environment to
customers by providing professional pest management services
 2006 - Foods business was merged with Godrej Tea and Godrej Tea renamed Godrej
Beverages & Foods Limited
 2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of
North America and the company was renamed Godrej Hershey Foods & Beverages
Limited
 2008 - Godrej relaunched itself with new colourful logo and a fresh identity music
Board of Directors
 Chairman & Managing Director: JAMSHYD N. GODREJ
 Executive Directors:
Phiroze D. Lam : Executive Director and President of the co.
Kyamas A. Palia : Executive Director(Finance)
Vijay M. Crishna : Lawkim Motors
Anil G. Verma : Personal & Administration

4.  Non-executive Directors
Adi B. Godrej : Chairman - Godrej Group
Nadir B. Godrej : MD – Godrej Industries,
Chairman - Godrej Agrovet
Kavas N. Petigara : Chemical consultant & Businessman
Behram A. Hathikhanavala : Management Consultant
Fali P. Sarkari : Chartered accountant
Pradip P. Shah : Financial Advisor
Anita Ramachandran : HR consultant
Organisational Chart
George Menzes
(COO)
Kamal Nandi
(VP-Sales & Marketing)
Mohali
Branch
Ramandeep Singh Trehan
(GM-Sales)
19
Branches
Ramesh Chembath
Head-Marketing

5. ASM ASM ASM
ASM ASM ASM
AREA SALES MANAGER JAMMU & KASHMIR – MR. ASHISH WADERA
PHONE NO - 9419200017
Corporate mission
 We shall operate in existing & new businesses which capitalize on the Godrej brand &
our corporate image of reliability and integrity.
 Our objective is to delight our customers, both in India and Abroad.
 We shall strive for excellence by nurturing, developing & empowering our employees &
suppliers.
 We shall encourage an open atmosphere conducive to learning & team work.
 We shall achieve these objectives through continuous improvement in quality, cost &
customer service.
Corporate Shared Values
 Commitment to quality
 Dedication and commitment
 Customer orientation
 Honesty & integrity
 Learning organization
Atin
RSM-Haryana
Bikram Jit Singh
RSM-Punjab
Vijayesh Rana
RSM-Chandigarh
Hemant Bhalla
AM-Marketing

6.  Openness & transparency
 Team work
 Respect, care & concern for people
 Trust
Corporate Care
 As we complete our first century and enter the next one, our vision shines on with
brightness our founder intended- The concept of trusteeship of wealth.
 Begun with a spontaneous donation of Rs.3 lac to the Tilak fund by Ardeshir Godrej, this
initiation of philanthropy was strengthened by Pirojsha Godrej, who made it a corporate
policy.
 Along with housing, schooling, medical aid & paid leave to workers, Pirojsha was also
deeply concerned about environmental & social causes.
 This vision continues to be the leading light in our lives.
Godrej Group Profile
Started in 1897 as a lock manufacturing company, the Godrej Group is today one of the most
accomplished and diversified business houses in India. Godrej's success has been driven by the
company's commitment to delivering innovation and excellence. Through the consistent
application of this commitment and a century of ethical business conduct, Godrej has earned an
unparalleled reputation for trust and reliability.
In 1930, Godrej became the first company in the world to develop the technology to
manufacture soap with vegetable oils; that spirit of innovation has continued throughout the
organization's history. Today Godrej is delivering consumers exciting innovations across a
spectrum of businesses. The company's pursuit of excellence is equally well established and
enduring.
In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents
were unharmed; an equal level of product quality continues to be expected from every product
bearing the Godrej brand name. Godrej management understands that the company's greatest

7. asset is the trust and faith that consumers have reposed in it, and recognizes that the company
must continue to earn this trust.
This translates to the organization delivering outstanding quality and value in everything it does.
Godrej's ethical and visionary practices have allowed the company to successfully expand into a
number of businesses. Today Godrej is a leading manufacturer of goods and provider of services
in a multitude of categories: home appliances, consumer durables, consumer products, industrial
products, and agri products to name a few. A recent estimate suggested that 350 million people
across India use Godrej products. The group has more recently entered the real estate and
information technology sectors, and management views these as avenues for enormous growth.
The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a
workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its
ability to deliver strong financial performance.
Business profile
Godrej group of companies are today’s one of the largest engineering and consumer products
company in the country having varied interests from engineering to personal care products with a
total sales turnover of about US$ 1.7 bn.
It is also one of the most respected corporate houses known for its philanthropy and initiation of
labour reforms besides being recognised for its values of fair, transparent and ethical dealings.
The company has the following businesses which manufacture and market a wide range of
consumer durables and industrial products:
 Chemicals
We are India’s leading manufacturers of oleo chemicals and over hundreds of different industrial
chemicals. With our global reach spreading wings across 40 countries, we were conferred the
prestigious exports award by Chemexcil for 3 consecutive years in 1998-99, 1999-00 and 2000-

8. 01.The products in our portfolio are used in a variety of applications: cosmetics, tyres,
detergents, pharmaceuticals, cigarettes, toothpaste and more.
Associate Companies
 Godrej Properties
 Godrej Consumer Products
 Godrej Household Products
 Godrej Hershey
 Godrej Agrovet
New Delhi
Ghaziabad
Jaipur
Lucknow
Faridabad
Chandigarh
Mumbai Kolkata
Ahmedabad Bhubneshwar
Bhopal Guwahati
Jabalpur
Pune
Chennai
Bangalore
Branch
Locations

9. Coimbatore
Hyderabad
Kochi
Trivandrum
Vishakhapatnam
International operators
 UK
 Netherlands
 South Africa
 Kenya
 Kingdom of Saudi Arabia
 Bahrain
 UAE
 Oman
 Sri Lanka
 Bangladesh
 Vietnam
 Malaysia
 Singapore
Godrej Group Structure

11. Godrej and Boyce Mfg. Co. Ltd.
Products and Services
 APPLIANCES (ISO 9001/14001)
Refrigerators, Washing Machines, Air Conditioners, Microwave Ovens and DVD Players
 “INTERIO” FURNITURE (ISO 9001/14001; OHSAS 18001)
Office Furniture - Desking, Seating, Open Plan Office Systems, Computer , furniture and
Storages; Home Furniture - Living, Dining and Bedroom furniture; Kitchen cabinets. Laboratory
furniture; Marine accommodation; Healthcare furniture; Turnkey interiors; Carpet tiles;
Mattresses
 LOCKS (ISO 9001/14001; OHSAS 18001)
Padlocks, Furniture locks, Mechanical and electromechanical door locks,
Door Controls, Architectural and Glass Hardware, Customized solutions & “Cartini” range of
Scissors, Knives and Kitchen Accessories
 SECURITY SOLUTIONS (ISO 9001/14001; OHSAS18001)
Strong Room Doors, Safe Deposit Lockers, Data/ATM Safes, Burglary and Fire Resisting
Safes; Record & Filing Cabinets, Cash Boxes, Coffers,
Electronic Safes, Hotel Safes; Currency Sorters & Cash Counting Machines; Fire Doors,
“Entranza” Home Doors; Marine Doors & Hatches; Premises Security Solutions; Surveillance,
Scanning and Screening Systems; Baggage Scanners, Door Frame Metal Detectors, Access
Control Systems; Fire and Burglar Alarm Systems, Video Door Phones
 “PRIMA” VENDING AND AUDIO-VISUAL SOLUTIONS (ISO 9001)
Vending Machines and Operations (Services), Audio Visual Solutions

12.  STORAGE SOLUTIONS (ISO 9001)
Shelving and Racking systems (Static and Mobile), Drive-in System,
Cantilever System, Mezzanine Floors, Gravity Flow System, Special
Warehousing Solutions, Tool Storage Cabinets, Work surfaces, Trolleys and Warehousing
Consultancy
 MATERIAL HANDLING (ISO 9001/14001; OHSAS 18001)
Forklift Trucks (Diesel, Electric and LPG) and Attachments; Warehouse
Trucks; Tyre Handlers; Tele Handlers; Container Handling Trucks; Industrial Cleaning and
Personal Access Equipment; Spare Parts, Service and Maintenance Contracts; Trucks on Hire,
Pre-owned Trucks.
 INDUSTRIAL PRODUCTS (ISO 9001/14001)
Sheet Metal Dies, Die Casting Dies, Thermo-compression Moulds, Special Purpose Machines,
Jigs and Fixtures, High Precision Components/Equipment for Engineering and allied industries,
Sheet Metal
Working Machines – Sales and Service
 PROCESS EQUIPMENT (ISO 9001/14001; OHSAS 18001; ASME ‘U’, ‘U2’,‘U3’,
‘S’; NBBI ‘R’; AD Merkblatt ‘HP0’; Chinese ‘SELO’)
Heavy Walled Reactors, High Pressure Vessels, High Pressure Shell and
Tube Heat Exchangers, Reactor/Tower Internals and Trays
 ELECTRICALS AND ELECTRONICS (ISO 9001/14001, OHSAS 18001)
Busbar Power Distribution Systems, Compressors and Compressed Air
Control Systems, Industrial Electronics and Automation, Energy
Conservation and Green Building Services, Turnkey Electrical and Power
Infrastructure Projects

13.  “LAWKIM” ELECTRIC MOTORS (ISO 9001/14001/17025, CMRI, UL)
Motors (FHP, Custom-designed and Metric Motors for Hermetic, HVAC,
General Purpose Applications), Calibration and Testing (Electro-technical
and Thermal Calibration)
 CONSTRUCTION AND REAL ESTATE
(ISO 9001/14001; OHSAS 18001)
Ready Mix Concrete, Construction Projects, Property Development, Real
Estate Leasing and Services updated
Products of the appliance division
o Refrigerators
 Direct cool
 Cold Gold Deluxe
 Pantacool V2
 Axis
 GDC 110
 Edge PRO (eg : SILVER STREAK – GDE26 BX4)
 Edge SX ( eg: BERRY BLOOM)
 Frost free
 EON
o Air conditioners
 Split AC
 Pearl series
 Green balance series
 Vogue series
 Koral series
 Silver line series
 Ruby streak series
 Jypsum series

14.  Window AC
 Navigator series
 Aura series
 Helix series
 Glacia series
o Washing machines
 Fully automatic ( eg: WT EON 650PF/PFD)
 Semi automatic ( eg: GWS 7002 PPC)
o Microwave ovens
 Steam
 Convection( eg: GMX 20CA3 MKZ)
 Grill/combination( eg: GMX 20GA3 MKZ)
 Solo
 Pizza & kebab maker (Maximum inquiry model)
SHAREHOLDERS
Since its inception, the Company is controlled by the GODREJ family based in Mumbai, India.
Its shares are not listed on any Stock Exchange. About one-fourth of the Company's share capital
is held by Pirojsha Godrej Foundation, a public charitable trust.
EMPLOYEES
10,700 (including 2,000 in Sales and Service)
STATUTORY AUDITORS
KALYANIWALLA & MISTRY, Chartered Accountants

15. Swotanalysis
Strength
Good corporate image
Experience in the line
Qualitative products
Weakness
Ineffective promotional tools
Weak branding
Inappropriate variants of products
Opportunities
Innovation in the product line
Threat
Competitors grab on the market
Competitors expansion in the market at a faster
pace

16. Planning
HRP is understood as the process of forecasting an organization’s future demand for, and supply of, the
right type of people in the right number. It is only after this that the HRM department can initiate the
recruitment and selection process. HRP is a sub-system in the total organization planning. Organizational
planning includes managerial activities that set the company’s objectives for the future and determines the
appropriate means for achieving those objectives. .an integrated part of strategic management HRP is
variously called strategic manpower planning, or for employment planning
PLANNING IN GODREJ
 The costs of Human Resource planning are kept minimal as each plant/ profit centre has its own
Personal Department which provides all the respective plant’s requirements. Each personal
department comprises of four members.
 The short term planning is conducted by each plant’s personal department with each team’s
respective heads.
 The Long term planning is performed by superiors of each deptt. In accordance with company’s
interests and objectives.
 The internal detailed planning is planned by each team separately.
 In this way, it is lesser time consuming, energy, economic and also effective. The decisions are
agreed upon by most of the team members so they are more focused, clear, satisfied that even they
have a say in the working and meeting the targets set.

17. Introduction
“Significant considerations in the purchase of Electronic Home appliances”. Home Appliance Product is
on the rise and recent technological innovations have dramatically enhanced the capabilities of the same.
Leveraging the power of these new capabilities, various business sectors are working together to offer a
wide array of services. Each sector is looking for the next “killer application,” yet we are still learning
about people’s information and Daily needs.

18. The study
Godrej is a big brand name but the emergence of other market players (LG, Samsung and the
like) in the appliance industry, has set a big benchmark and has also affected Godrej’s market
position adversely. The company has not been able to make a huge success in this segment
despite its extensive promotional campaigns and vast experience in the field. Customers are the
lifeblood of every business and its success largely depends on how it satisfies its customers.
Customer purchase preferences are affected by a number of reasons. In addition to this, Location
convenience and Dealer relationship is one of the most consideration followed by the After Sales
Services and Variety, in building a good brand image. Both these concepts have been taken into

19. consideration to study the factors affecting the customer purchase preference and also the
dealers’ perspective to deal with a particular appliance brand.
Godrej market share is 23%
 Researchobjectives
 To know what company is doing during festive season : how the company is
going to increase their sales during festive season.
 To identify the factors which have a bearing on customers’ purchase decision
regarding appliances Consumer
 To understand the customers’ outlook towards Godrej appliances Survey
 To evaluate the dealer’s motive behind dealing in a particular brand. Dealer
 To study the dealers’ views about Godrej appliances. Survey
(a) To identify which appliances are more saleable and which are less
saleable
(b) To identify reasons for low sales of the least saleable appliance
(c) To know the satisfaction level of dealers for Godrej.
(d) To know how Godrej can improve its present position.
Sources of data
There are two main sources of data - primary and secondary.
PRIMARY RESEARCH is conducted from scratch. It is original and collected to solve the
problem in hand. SECONDARY RESEARCH already exists since it has been collected for
other purposes. It is conducted on data published previously and usually by someone else.
Secondary research costs far less than primary research, but seldom comes in a form that exactly
meets the needs of the researcher.
 This research involves both primary and secondary sources of data collection.
 The primary information has been collected from electronic appliance dealers and
consumers

20.  The secondary information was gathered from various company manuals.
Sampling unit
Sampling unit refers to smallest possible individual eligible respondent. In this study the
sampling unit is
(a) Any electronic appliance dealer, and
(b) Any electronic appliance user in Jammu
Limitations of Study
 The scope of the research was wide enough but the research was limited to Ludhiana only.
 Not all the dealers and customers could be contacted due to the lack of time.
 The individuals being observed might behave in a different way when they know they are
being observed and thus data collected may not be a true picture of the actual self.
 Generally, respondents were busy in their work and were not interested in responding
correctly.
Data analysis and Interpretation
Brands represented by dealers - Most of the dealers were dealing in other brands of appliances,
which include IFB, Voltas, Panasonic etc. This is closely followed by Samsung and LG, whereas
few dealers are dealing in Godrej and Whirlpool.
The data clearly interprets that very few dealers are dealing in Godrej ,but they are keeping it
with other brands of appliances. Samsung is the most preferred brand
amongst all.

21. Products represented by dealers - Most of the dealers were dealing in all the four appliances,
ie. Refrigerator, washing machine, AC and microwave,
Factors considered while dealing with a brand - The most important factor which dealers
consider while dealing with a particular appliance brand is customer choice, closely followed by
brand image and services provided whereas the least important factor is colour. The customer
holds great importance for any industry or dealer.
Factors which influence dealers to do more sales - The range of variety and colour is the most
important factor which influences dealers to do more sales.
Extra benefits given on bulk sales - Majority of the dealers do get commission ie. 2 to 3 % and
rebate 5 % on bulk sales. They get family trips if they achieve that target eg : bangkok trip &
they get schemes too
Majority of the dealers do not get any extra benefit when they secure a large order other than
commission ie . Dealers do not give much importance to the extra benefits that they are getting
from a particular company. For them it is imperative that the product satisfies the customers or
has a huge demand in the market.
Dealership with Godrej appliances – 100 dealers in jammu
Rank of different Godrej products according to sales.(1- max sales, 4- least) - In Godrej
appliances, washing machine is the most saleable item, followed by refrigerator and microwave,
whereas AC is the least.
Reasons for low sales of the least saleable item - Godrej is prompt and proactive in launching
new and innovative products. Because latest technology is introduced, sales of previous products
are comparatively low.
Satisfaction with regard to company’s offered services - Satisfaction level with regard to
Godrej’s offered services for customers – satisfied.
Satisfaction of dealers with regard to Godrej’s promptness in launching new products -

22. Dealers of Godrej is prompt and proactive in launching new and innovative products.
Dealers’ satisfaction with regard to promotional tools - Company undertakes attractive
promotional tools to launch its product.
Consumer survey
Monthly income of respondents : Most of the respondents surveyed had an annual income b/w
3-5 lakhs. Income level is one of the most important factors affecting purchase decision.
Customers preferably go for a particular brand if they can easily afford it as some brands have
comparatively high price for the same product.
No. of family members : Most of the respondents had 5-6 members in their family.
Larger the no. of members, greater is a possibility of purchase decision being influenced by a
large no. of people. Moreover, since more members consume a major share of income, so
customers simply go for a less expensive brand, ie. they are more concerned about the price of
the product than its brand.
Factors influencing purchase decision - The most important factor being considered is brand
image, price of the appliances, closely followed by income level and features.
Attributes considered before purchase - In almost all the four appliances, price is the most
considered factor, followed by brand image, quality, features, advertisement and after sales
services.
Awareness about Godrej appliances - The most effective medium of creating awareness is the
dealers, print media, friends, tv ad, internet.
Performance of Godrej appliance - The performance for Godrej appliances is satisfactory.
Godrej appliance used - Respondents have used Godrej washing machine, refrigerators, closely
followed by ACand very few respondents have used Godrej microwaves.
Duration of usage of Godrej products - In case of refrigerators, most of the respondents have
been using it for more than 4 yrs. and no respondent has made a recent purchase of Godrej
refrigerators.
In case of washing machines , respondents have been using it for more than 4 yrs but some have
also made a recent purchase of it.
For ACs, there are old as well as new customers.
For microwaves,10 years warranty is there.

23. Other appliance brand used by respondents - In refrigerators, ACs and microwaves, LG and
Samsung are the most preferred brands and in case of washing machines, its whirlpool.
Awareness about Godrej appliances - The respondents were known of Godrej refrigeratoes,
washing machines and ACs but very few were known of Godrej microwaves.
DIWALI OFFER :
1) Philips hair dryer – washing machine – upto 6.5kg capacity
2) Bajaj dry iron – refrigerator – edge series upto 200lt
3) Bajaj steam iron – refrigerator – direct cool upto 250 lt
4) La opala 8 pc dinner set - Grill Microwave Ovens.
5) Portico bedsheet set- washing machine – above 7kg capacity
6) Bajaj rice cooker – refrigerator – cold gold deluxe upto 300 lt
7) Skybags back pack – fully automatic machine
The Great GodrejDiwali Offer
Diwali is around the corner and here are some great offers for you to enjoy this festive season.
Buy any Godrej appliance from the select range and get a scratch card along with an assured gift.
Diwali is around the corner and here are some great offers for you to enjoy this festive season.
Buy any Godrej appliance from the select range and get a scratch card along with an assured gift.
Offer Details:
Offer 1 – Scratch Card
 Purchase refrigerators,washing machines, air conditioners & microwave ovens from 1-10-2014
to 24-10-2014 and get a scratch card free.
 The scratch card will be sent to the customer within 7 days from the date of product delivery.

24.  Once you receive the scratch card,find the 8 digit alphanumeric unique code hidden in the card
and send it to 8082425533. Please follow the format (GODFEST <space>8-Digit Unique
Code<space>Dealer Name) while sending the SMS.
 The customer will get a return SMS confirming the registration. The results will be declared,
based on selection of a mobile number through a Lucky Draw and the winner will be informed
via another SMS.
 The value of the daily lucky draw diamond jewellery win will vary from Rs. 10,000, Rs. 20,000,
Rs. 30,000 or Rs. 1,00,000 based on the random selection in the computer-based lucky draw
system.
 Claiming the Gift: The customer has to retain the scratch card till he gets the delivery of the
winning gift. The customer shall furnish a copy of his/ her PAN card in original for collecting the
gift. The date, venue and time of collecting the gift will be communicated to the winner within
maximum of 30 days from the closure of scheme.
 Over and above the daily wins, a bumper lucky draw will be taken for all scratch card entries that
have not won daily lucky draw from 25th
sept’14 to 31st
Oct’14 post the end date of the scheme
Offer 2 – Assured Gifts
 Purchase refrigerators,washing machines, air conditioners & microwave ovens from 25-09-2014
to 31-10-2014 and get assured gifts.
 This offer is applicable to all India except the State of Kerala.
 Freebie will be shipped within 10 days from the date of product delivery.
Products & Freebies
Every Purchaser of the following select Appliance in the states of Punjab, Haryana,
Gujarat, Rajasthan, Uttar Pradesh and Madhya Pradesh shall be entitled to receive the
following free gifts in addition to a scratch card from HomeShop18. Free VIP Sky Bag Backpack
free with Frost Free Refrigerators, Fully Automatic Washing Machines (except 600C) and 5 Star
& Above ACs. Bajaj Rice Cooker free with Pizza & Kebab Maker and all Convection
Microwave Ovens. Portico Bed Sheet free with all Semi-Automatic Washing Machines & 600C
Fully Automatic Washing Machine. La Opala 8 Piece Dinner Set Applicable on Grill Microwave
Ovens. Phillips Hair Dryer applicable on Edge Pro, Edge Digi, 200L+ DC and 4 star & below
ACs. Bajaj Dry Iron applicable on Edge ZX, Edge SX, Edge & Axis Refrigerators.

25. Every Purchaser of the following select Appliance in the states of West Bengal, Bihar,
Jharkhand, Orissa, Assam, Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu
shall be entitled to receive the following free gifts in addition to a scratch card from
HomeShop18 (except Tamil Nadu where scratch card scheme is not valid). Free VIP Sky Bag
Backpack free with Frost Free Refrigerators and 5 star & Above ACs. Bajaj Rice Cooker free
with Pizza & Kebab Maker and all Convection Microwave Ovens. La Opala 8 Piece Dinner Set
applicable on Edge SX & ZX Refrigerators, all Semi-automatic Washing Machines and 600C
Fully Automatic Washing Machine and Grill Microwave Ovens. Phillips Hair Dryer applicable
on Edge Pro, Edge Digi, 200L+ DC and 4 star & below ACs and all Fully Automatic Washing
Machines (except 600C). Free Fridgeware Kit applicable on Edge & Axis Refrigerators.
Promote:TV commercials will feature eight products
Godrej creating a campaign that could showcase a cross section of Godrej's portfolio.
An integrated campaign will run through the IPL, gathering momentum across media to amplify
the message.
The series of television commercials will feature eight products across the group, individual
narratives which collectively tell the Godrej story. Examples include the Green Balance Air
Conditioner, the Interio Sizzle dining table and the plugin sofa; GCPL's Good Knight advanced
LV and Aer air fresheners, Security Solutions division's Matrix Safe among others.
BRAND AMBASSADOR. - Aamir Khan
Conclusion
 For dealers, customer choice is the most important factor.
 Consumers have a preference/loyalty towards particular brand of consumer durables and
are not ready to buy any other brand so easily.
 Dealer relationship is one of the most considerations followed by the After Sales
Services and Variety provided by the brand also plays a crucial role.
 Godrej though provides good services but it is not it is not in line with its competitors.
 Customers’ decisions are influenced by their level of income and price of the product.

26.  The respondents who have used Godrej have a neutral response for it.
 LG and Samsung are presently the most preferred brands.
 Most of the respondents are well satisfied with the brands they are using and will not
purchase Godrej appliances in future.
Godrej dealers in jammu:
 Godrej Dealers / Showroom in Jammu, Contact Number, Address, Products Sold &
Serviced, Timings and other details are provided below. Dealer offers sales & service for
products like Refrigerator, Washing Machine – Fully Autmotatic, Semi Automatic
Washing Machine, Air Conditioner – Window AC, Split AC, Microwave Oven, Home
Appliances through its 7 Dealers in Jammu.
 For Sales Enquiries, Demo, Repair & Service, Spare parts and Warranty claims you can
contact the dealers/service Centers listed below.You can schedule a repair, track the status of
your service repair by contacting Godrej Jammu Dealer/ Service Center / Cusotmer
Care information listed below.
Godrej Dealer/ Showroom in Jammu :
1) Godrej Dealer – Amphalla, Jammu
DealerName : Ruchi Sales Corporation
Address : Opposite Central Jail, Amphalla.
Phone Number : 0191-2564935
2) Godrej Dealer – Canal Road, Jammu
DealerName : Bee Kay Protection Systems
Address : 1, Shakti Nagar, Canal Road.
Phone Number : 0191-2580390, 9419190603
3)Godrej Dealer – Gandhi Nagar, Jammu
DealerName : Fairdeal Sales Corporation

27. Address : Apsara Road, Gandhi Nagar.
Phone Number : 0191-2432640
4) Godrej Dealer – Main Road, Jammu
DealerName : Khajuria Traders
Address : Opposite Citizens Co-Op Bank, Main Road, New Plot.
Phone Number : 0191-2579346
5) Godrej Dealer – Satwari Chowk, Jammu
DealerName : Shakti Radio
Address : 45, Shopping Complex, Satwari Chowk.
Phone Number : 0191-2546552
6) Godrej Dealer – Talab Tillo, Jammu
DealerName : Pioneer Electronics
Address : Main Road, Talab Tillo.
Phone Number : 0191-2555234
7)Godrej Dealer – Trikuta Nagar, Jammu
DealerName : Shiva Krishna Agencies Pvt Ltd
Address : 69/9, Trikuta Nagar.
Phone Number : 0191-2470225
Godrej Jammu Contact Number :
 Phone Number : 0191-2470225
Website : http://www.godrejappliances.com/
Products Serviced : Refrigerator, Washing Machine – Fully Autmotatic, Semi Automatic
Washing Machine, Air Conditioner – Window AC, Split AC, Microwave Oven, Home
Appliances.
Hours of Operation : Monday – Saturday 9AM – 5PM