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Application for IE Global MBA
K. If all of the world´s cultural heritage (sports, music, fashion,
architecture, literature, painting, etc.) was contained in a time capsule,
what would you include to demonstrate the legacy of your country?
Chinese language – an incredible culture
Sissi Lan,
08 July 2014
Page 2
Chinese (汉语 / 漢語; Hànyǔ or 中文; Zhōngwén)
Mandarin: 847.8 million (70.9% of Chinese population)
Page 3
History and characters of Chinese language
 Chinese can be traced back over 3,000 years to the first written records,
and even earlier to a hypothetical Sino-Tibetan proto-language. The
language has evolved over time, with various local varieties becoming
mutually unintelligible. In reaction, central governments have repeatedly
sought to promulgate a unified standard.
 Each Chinese character represents a monosyllabic Chinese word or
morpheme. In 100 CE, the famed Han dynasty scholar Xu Shen classified
characters into six categories, namely pictographs, simple ideographs,
compound ideographs, phonetic loans, phonetic compounds and
derivative characters. Of these, only 4% were categorized as pictographs,
including many of the simplest characters, such as rén 人 (human).
Between 80% and 90% were classified as phonetic compounds such as
chōng 沖 (pour), combining a phonetic component zhōng 中 (middle) with
a semantic radical 氵 (water).
Page 4
Only Chinese follows through on this path all the way
Page 5
Writing
The relationship between
the Chinese spoken and
written language is rather
complex. Its spoken
varieties evolved at different
rates, while written Chinese
itself has changed much
less. Written records have
been discovered as far back
as the 14th to 11th centuries
BCE Shang dynasty using
the oracle bone scripts.
Page 6
Tones
 All varieties of spoken Chinese use tones. A few dialects of north China
may have as few as three tones, while some dialects in south China have
up to 6 or 10 tones, depending on how one counts. One exception from
this is Shanghainese which has reduced the set of tones to a two-toned
pitch accent system much like modern Japanese.
 A very common example used to illustrate the use of tones in Chinese are
the four tones of Standard Chinese applied to the syllable ma. The
tones are exemplified by the following four pictures:
high level high rising low falling-rising high falling
Page 7
Thank you for your attention!

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Ppt essay cultural heritage

  • 1. Application for IE Global MBA K. If all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc.) was contained in a time capsule, what would you include to demonstrate the legacy of your country? Chinese language – an incredible culture Sissi Lan, 08 July 2014
  • 2. Page 2 Chinese (汉语 / 漢語; Hànyǔ or 中文; Zhōngwén) Mandarin: 847.8 million (70.9% of Chinese population)
  • 3. Page 3 History and characters of Chinese language  Chinese can be traced back over 3,000 years to the first written records, and even earlier to a hypothetical Sino-Tibetan proto-language. The language has evolved over time, with various local varieties becoming mutually unintelligible. In reaction, central governments have repeatedly sought to promulgate a unified standard.  Each Chinese character represents a monosyllabic Chinese word or morpheme. In 100 CE, the famed Han dynasty scholar Xu Shen classified characters into six categories, namely pictographs, simple ideographs, compound ideographs, phonetic loans, phonetic compounds and derivative characters. Of these, only 4% were categorized as pictographs, including many of the simplest characters, such as rén 人 (human). Between 80% and 90% were classified as phonetic compounds such as chōng 沖 (pour), combining a phonetic component zhōng 中 (middle) with a semantic radical 氵 (water).
  • 4. Page 4 Only Chinese follows through on this path all the way
  • 5. Page 5 Writing The relationship between the Chinese spoken and written language is rather complex. Its spoken varieties evolved at different rates, while written Chinese itself has changed much less. Written records have been discovered as far back as the 14th to 11th centuries BCE Shang dynasty using the oracle bone scripts.
  • 6. Page 6 Tones  All varieties of spoken Chinese use tones. A few dialects of north China may have as few as three tones, while some dialects in south China have up to 6 or 10 tones, depending on how one counts. One exception from this is Shanghainese which has reduced the set of tones to a two-toned pitch accent system much like modern Japanese.  A very common example used to illustrate the use of tones in Chinese are the four tones of Standard Chinese applied to the syllable ma. The tones are exemplified by the following four pictures: high level high rising low falling-rising high falling
  • 7. Page 7 Thank you for your attention!