This document provides an overview of automated bidding strategies and scripts available through Microsoft Advertising. It discusses the different automated bidding strategies like Enhanced CPC, Maximize Clicks, Target CPA, and Maximize Conversions. It provides best practices for implementing these strategies and assessing their performance. It also introduces Microsoft Advertising scripts as a way to automate tasks like campaign management, bid and budget changes, and gathering performance data through customizable JavaScript code.
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Introducing CPA MARKETING - the ultimate tips books. Inside this eBook, you will discover the topics about what is CPA - a comprehensive explanation, how to select the right CPA offer, method of CPA promotion, how to selection natural traffic to your CPA offer, CPA Marketing, 5 steps to choose the best CPA network, 3 steps to implement CPA Marketing the #1 fears in CPA Marketing, the advantage of joining a CPA Network, the benefits of CPA marketing 4.tips to get accepted by a CPA Network a Comprehensive explanation of CPA, What are the option for advertising CPA offer.
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Here's the link to get the E-book "How visitors view websites" - http://fivemv.com/visitors-view-websites/
What is Media Planning?
Creating a research based strategy that showcases the effectiveness of investments in the digital advertising space in terms of the key marketing objectives
What is Media Buying?
Executing the media plan through the online platforms selected, and monitoring the effectiveness of the overall campaign through mutually agreed performance metrics (reach, clicks, impressions, etc.)
Role of Media Planning & Buying?
Self Serve V/S Network Managed
What is the Self Serve Model?
Self Serve model provides you with the means to manage your own advertising account from a web interface, by creating, monitoring, and adjusting your digital campaign
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Introducing CPA MARKETING - the ultimate tips books. Inside this eBook, you will discover the topics about what is CPA - a comprehensive explanation, how to select the right CPA offer, method of CPA promotion, how to selection natural traffic to your CPA offer, CPA Marketing, 5 steps to choose the best CPA network, 3 steps to implement CPA Marketing the #1 fears in CPA Marketing, the advantage of joining a CPA Network, the benefits of CPA marketing 4.tips to get accepted by a CPA Network a Comprehensive explanation of CPA, What are the option for advertising CPA offer.
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Here's the link to get the E-book "How visitors view websites" - http://fivemv.com/visitors-view-websites/
What is Media Planning?
Creating a research based strategy that showcases the effectiveness of investments in the digital advertising space in terms of the key marketing objectives
What is Media Buying?
Executing the media plan through the online platforms selected, and monitoring the effectiveness of the overall campaign through mutually agreed performance metrics (reach, clicks, impressions, etc.)
Role of Media Planning & Buying?
Self Serve V/S Network Managed
What is the Self Serve Model?
Self Serve model provides you with the means to manage your own advertising account from a web interface, by creating, monitoring, and adjusting your digital campaign
What is Smart Campaign and How it Works?
Whether you’re new to paid advertising or a pay-per-click (PPC) veteran, Google Smart Campaigns can be your best friend. Rapid advances in artificial intelligence technology at the heart of Google Ads make PPC advertising an entirely different beast — one that may be easier to tame in 2020.
Google Smart Campaigns are a powerful tool in the PPC manager’s toolkit. When used carefully, they can save time, money, and a lot of frustration. They do require a lot of data, and a keen eye to monitor their performance. Still, Smart Campaigns offer a lot of promising opportunities, making them worth a try, no matter how much experience you have in PPC advertising.
Digital Marketing For MBA Students presentationMahesh Wagh
Overview of Digital marketing for MBA students. #Digitalmarketing, its types, future opportunities with digital marketing. Perfect Digital marketing presentaion for #MBAStudents.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
12 Winning Ways to Increase College Admissions GrowthPallab Kakoty
Comprehensive case study on improving conversions totaled with campaign audit, strategy evaluation & optimization schedules to upsurge BTech admissions for various Indian colleges.
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
Advanced Google ads course by Rohit GuptaRohit Gupta
Dig deeper into Google Ads with an advanced google ads (PPC) course. I have designed this course with my industrial experience to give you better insights into the usage of Google ads at an advanced level. I have more than 3+ years of experience in running and managing google ads campaigns. I have taught more than 500+ students till now and still teaching.
Outcomes of the course:
Conceptual Knowledge
Hands-on experience
Strategy Development
Campaign Creation
Interview Preparation
Advanced Level implementation
Proposal Creation for Clients
Become a Pro in Google Ads
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
When it comes to setting bids in AdWords, you have more options than you may realize: manual CPC, enhanced CPC, automated rules, AdWords scripts, bid simulator, bid adjustments, smart bidding with target CPA or target ROAS and of course automated bidding with 3rd party solutions.
So the question arises: when should and shouldn’t you use each of these bidding methods? In this presentation, you'll discover:
- Why great bids can’t fix a lousy campaign
- What it means to be truly profit-driven when it comes to bidding (less than 10% of advertisers work this way)
- When it’s best to use each of the mentioned bidding options, based on a new framework for bidding in AdWords
In this presentation, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...AdStage
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
What is Smart Campaign and How it Works?
Whether you’re new to paid advertising or a pay-per-click (PPC) veteran, Google Smart Campaigns can be your best friend. Rapid advances in artificial intelligence technology at the heart of Google Ads make PPC advertising an entirely different beast — one that may be easier to tame in 2020.
Google Smart Campaigns are a powerful tool in the PPC manager’s toolkit. When used carefully, they can save time, money, and a lot of frustration. They do require a lot of data, and a keen eye to monitor their performance. Still, Smart Campaigns offer a lot of promising opportunities, making them worth a try, no matter how much experience you have in PPC advertising.
Digital Marketing For MBA Students presentationMahesh Wagh
Overview of Digital marketing for MBA students. #Digitalmarketing, its types, future opportunities with digital marketing. Perfect Digital marketing presentaion for #MBAStudents.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
12 Winning Ways to Increase College Admissions GrowthPallab Kakoty
Comprehensive case study on improving conversions totaled with campaign audit, strategy evaluation & optimization schedules to upsurge BTech admissions for various Indian colleges.
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
Advanced Google ads course by Rohit GuptaRohit Gupta
Dig deeper into Google Ads with an advanced google ads (PPC) course. I have designed this course with my industrial experience to give you better insights into the usage of Google ads at an advanced level. I have more than 3+ years of experience in running and managing google ads campaigns. I have taught more than 500+ students till now and still teaching.
Outcomes of the course:
Conceptual Knowledge
Hands-on experience
Strategy Development
Campaign Creation
Interview Preparation
Advanced Level implementation
Proposal Creation for Clients
Become a Pro in Google Ads
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
When it comes to setting bids in AdWords, you have more options than you may realize: manual CPC, enhanced CPC, automated rules, AdWords scripts, bid simulator, bid adjustments, smart bidding with target CPA or target ROAS and of course automated bidding with 3rd party solutions.
So the question arises: when should and shouldn’t you use each of these bidding methods? In this presentation, you'll discover:
- Why great bids can’t fix a lousy campaign
- What it means to be truly profit-driven when it comes to bidding (less than 10% of advertisers work this way)
- When it’s best to use each of the mentioned bidding options, based on a new framework for bidding in AdWords
In this presentation, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...AdStage
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Measuring & Optimising Your Google Ads Performance James Lees
How do you measure how your Google Ads account is performing?
How do you optimise your Google Ads account to improve performance?
The Mabo Senior PPC Trainer, Matthew Soakell delivered a seminar with Google in Newcastle to answer those very questions.
HOW TO LEVERAGE GOOGLE’S SMART AD UNITS FOR PROFITABILITYTinuiti
Advanced machine learning has been able to reduce manual efforts in Google’s Smart Ad with its algorithm elements. Learn to set unique performance target goals & optimize search bids to your attribution model. Hit your target ROAs and maximize conversions while Improving your Google’s Smart Ad Units performance. Join our expert Search speakers as we unpack how to improve your campaign’s performance with Smart Bidding, LSAs, and Responsive Search ads.
Google adwords tutorials by om sir's student neha nayakOM Maurya
how to create Google adwords campaign and use bid strategy according to goals like increase traffic we use cpc,for brand awarness we use cpm, for conversion goals we use cpa, for vidoe display add we use cpv bid strategy techniques..
Beating the competition at the AdWords bidding game is not an easy task. Many advertisers choose to automate bids using Google AdWords or a dedicated third-party tool, BUT neither option is a perfect fit for everyone. So what's the best bid strategy for you?
In this on demand customer webinar, WordStream's PPC experts will guide you through how they think about bidding, and how you can apply our strategies to your own campaigns. We'll share actionable advice to help you conquer AdWords bidding! You'll learn:
- How to crush your AdWords competition & save money
- Signs & signals used to adjust your bids
- And so much more!
Watch this webinar today and learn a successful bidding strategy that will help you beat your AdWords competition once and for all.
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Accelerate Brand Discovery with Amazon’s New Targeting & BiddingTinuiti
Amazon’s suite of paid advertising tools has grown in importance as well as complexity. In this session, we will cover how to incorporate the newly released Amazon Ad Console targeting options into your strategy to meet your goals and outperform the competition.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Similar to Microsoft Automation Bootcamp - London 2 October 2019 (20)
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...MSFTAdvertising
Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI.
Five categories: Culture, Marketing, Media, Technology, Economics.
The 5 Trends:
Culture: Private Social Trust
Marketing: Blocked You
Media: Mashups and Mutations
Technology: The Victory of Defaults
Economics: Zebras Eat Unicorns
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. Objectives
• Implement the right automated bidding strategy for
your campaign
• Describe Microsoft Advertising Ad Automation
Opportunities and how to implement them
• Employ other Microsoft Advertising automation to
increase your efficiency
4. Customer situation
Keyword lists and
targeting options
are increasing.
Bid management
can be expensive
to outsource.
Third-party
providers lack
critical signals.
It’s hard to manage
bids efficiently and
in real time.
5. Helps you get as many
conversions as possible
Sets your bids to achieve
your target cost per
acquisition (CPA)
Target CPAMaximize Conversions
Helps you get as
many clicks as possible
Maximize Clicks
Modifies your bids
for better efficiency
Enhanced CPC
MSA family of goal-based bid strategies
***Max Conversions and Target CPA not available in all
EMEA markets AND require UET***
6. Our approach to automated bidding
Real-time,
data-driven
Advanced technologies,
always improving.
Scalable to all keyword
sizes, at no cost.
You maintain
control
Budgets, maximum cost
per click (CPC), targeting.
Exclusively focused
on your success
All decisions and
optimizations help you
achieve your goal.
Flexible offerings
Select different goals for
different campaigns.
Opt out at ad group and
keyword levels.
7. Bidding type You set bids Conversion tracking Compatible with third-party providers Campaign compatibility Markets*
Manual CPC Yes Not required
Yes, with any third-party
bidding provider
Text ads, Dynamic Search Ads,
Shopping Campaigns
Available to all markets.
Enhanced CPC Yes Encouraged but not required
Yes, complements
third-party bidding
Text ads, Dynamic Search Ads,
Shopping Campaigns
Available to all advertisers and campaign
targets, but bids will only be enhanced in the
following markets: US, CA, UK, AU, IN, FR, DE,
IT, ES, NL, SE and DE-CH.
Maximize
Clicks
No Not required
No, bids are exclusively managed by
Microsoft Advertising
Text ads, Dynamic Search Ads
(In pilot: Shopping Campaigns)
Available to all advertisers and
campaign targets.
Maximize
Conversions
No Required
No, bids are exclusively managed by
Microsoft Advertising
Text ads,
(In pilot: Dynamic Search Ads)
Available to all advertisers for their campaigns
that only target US, CA, UK, AU, FR and DE.
(Pilot for text ads in IT, ES, NL, SE and CH).
Target CPA No Required
No, bids are exclusively managed by
Microsoft Advertising
Text ads,
(In pilot: Dynamic Search Ads)
Available to all advertisers for their campaigns
that only target US, CA, UK, AU, FR and DE.
(Pilot for text ads in IT, ES, NL, SE and CH).
Target ROAS No
Required along with the “revenue”
parameter in UET or offline goals
No, bids are exclusively managed by
Microsoft Advertising
Pilot to start in the fall (Oct/Nov)
for text ads and Shopping
Campaigns
US only at first. CA, UK, AU, FR and DE under
consideration for the next stage of pilot.
Choosing between bidding strategies
*The availability of automated bidding for Dynamic Search Ads campaigns and Shopping Campaigns is limited to the markets where those features are available. A current list of markets available can be
found here for Shopping Campaigns, and here for Dynamic Search Ads.
8. Getting started
You can select a bid strategy when creating
a new campaign, editing the setting of an
existing campaign, or from the menu option
of the Campaigns grid.
Note that campaigns need at least 15 conversions
during the last 30 days in order to enable
Maximize Conversions or Target CPA.
9. Best practices
General best practices: All automated-bidding strategies
1 Experiment Use the campaign experiments function to test out a bid strategy and compare the performance benefit.
2 Ramp up Try only a few campaigns at first. Allow for one week of system learning.
3 Max CPCs Use this setting if you see higher average CPCs than desired.
4 Performance grain Goals are set and measured at a campaign level, not an ad group level.
5 Performance volume More is better. Allows for shorter learning periods. Helps smooth out performance.
Target CPA and Maximize Conversions (and Target ROAS in Pilot)
5 Conversion window Best for goals that largely convert within a week of an ad click.
6 Offline conversions Daily uploading is needed for optimal bidding.
7 Set CPA target Use a campaign’s average CPA performance over the prior 30 days.
10. GETTING SET UP
We recommend having at least 30 conversions
in the previous 30 days (15+ conversions are
required) and using the average CPA from that
period as the new Target CPA value.
CONVERSION PERIOD
Conversions can occur up to a week
or more after a click was made. We
recommend ignoring this phase
when evaluating performance.
LEARNING PERIOD
Our platform usually needs two weeks for the learning phase
of new bid strategies. Avoid changing budgets or conversion
goals during this period, as it might start learning over. We
recommend ignoring this phase for the evaluation.
CAMPAIGN PERIOD
We recommend running your
campaigns for two to four weeks after
the platform learning period and using
this period for evaluation.
EVALUATION PERIOD
Review the performance of the campaign
period in aggregate and make adjustments
as needed. We recommend adjusting your
Target CPA values within +/- 20%.
How to assess the performance of a bid strategy:
Target CPA example
Getting
set up
Platform
learning
2 WEEKS
Run
campaign
2-4
WEEKS
Conversion
delay
1 WEEK
Evaluate
and
adjust
11. 1 Alternative auto-bidding strategies:
2 Target CPA and Max Conversion not offered for Microsoft shopping campaigns
3 CPA target at ad group level
4 CPA target at device type level
5 Portfolio bid strategy
6 Bid-strategy reports
7 Bid-strategy status
8 Minimum bid
Functionality not available in our current offering
12. Manual CPC
Bid is set by advertiser or any tool provider
Text Ads, DSA, MSC supported
Labour intensive
No UET or conversion tracking required
Goal: Max control from advertiser
13. Enhanced CPC (Default for new campaigns)
30%
100%
Goal: Increase conversions
Bid: +30% higher on searches most likely to convert
-100% on searches less likely to convert
NO UET required but strongly recommended (+ conversion
goal)
Bid adjustment is applied on top of tool provider’s bid
14. maximize clicks
Note: You can set a Max CPC
Goal: Get the most traffic
Bid is set by Microsoft Advertising in real time
No bid set by advertiser or tool providers
Bid + Bid adjustments might be higher than your Max CPC
15. Target CPA
Goal: Reach CPA
You can set a Max CPC
Set budget& target 30 days average CPA bid is set by
Microsoft Advertising in real time
NO bid set by advertiser or tool providers
Bid + Bid adjustments might be higher than your Max CPC
16. maximize conversions
Bid + Bid adjustments might be higher than your Max CPC
No bid set by advertiser or tool providers
Goal: Get the most conversions
You can set a Max CPC
Must have UET & conversion goals+ 15 conversions in the last 30
days
17. Target ROAS (Pilot Soon***)
No bid set by advertiser or tool providers
Goal: Get the Return on Ad Spend
You can set a Max CPC
Bid + Bid adjustments might be higher than your Max CPC
Must have revenue parameter in UET + conversion goals/offline
goals
19. • You set bid strategy at the campaign level, but
you can override a campaign's bid strategy at the
ad-group level
• A bid strategy needs to run for about a month to
build up enough data to bid optimally.
• Changing your bid strategy setting, campaign
budget, or conversion settings — or adding or
removing ad groups or keywords — will restart
this learning period.
• Bids start changing automatically within two
hours of turning on a bid strategy.
Bid strategy best practices
21. What is are Microsoft Advertising scripts?
• JavaScript code
• Automatically create, change or delete items in your account based
on custom criteria.
• You can make hundreds (or thousands) of changes across your
account all at once, without needing to make the changes
manually.
• For example:
• Schedule campaigns linked to a launch or sale.
• Have an ad pause automatically when the item it is advertising is out of stock.
• Make a rule across your account to increase broad-match keyword bids.
22. Do you even need
scripts?....
Automate functionality
28. Learning objectives Understand how to implement Scripts
within Microsoft Advertising
Describe Microsoft Advertising Scripts
and how they simplify campaign
optimization and reporting
Discover resources and practical
examples of Scripts
30. Advanced automation saving you time that doesn’t
require technical developers or extensive coding
1. Handle campaign management heavy
lifting
2. Improve performance by fine tuning
keyword bids or ad status
3. Provide tailored visualizations of
performance data and insights
4. Automate repetitive manual tasks
31. Campaign
management
Bid and budget
management
Gather performance
data
Easily search with filters
Negative keyword list
management
Multi-account access
So, what features can I
use to enhance my
campaign performance?
What features does Microsoft Advertising Scripts support?
32. Campaign
management
Bid and budget
management
Gather performance
data
Easily search with filters
Negative keyword list
management
Multi-account access
• Updating and managing campaigns (Example - Update your campaign
budget, update campaign status.)
• Creating, updating, and managing ad groups, ads, and keywords
Example use case
Schedule campaigns linked to a launch or sale.
Pause entities when an out of stock or 404 error message is seen.
What features does Microsoft Advertising Scripts support?
33. Campaign
management
Bid and budget
management
Gather performance
data
Easily search with filters
Negative keyword list
management
Multi-account access
• Updating and managing budgets
• Creating, updating, and managing ad groups, ads, and keywords
Example use case
Schedule intra-day bid adjustments based on custom events.Easily move budgets
between campaigns.
Maintain bid tiering among match types (exact bid > broad bid).
What features does Microsoft Advertising Scripts support?
34. Campaign
management
Bid and budget
management
Gather performance
data
Easily search with filters
Negative keyword list
management
Multi-account access
• Campaigns
• Ad groups
• Ads
• Keywords
Example use case
Monitor your account health by conducting audits. Simplify computing
benchmarks.
*Downloading reports will come later.
What features does Microsoft Advertising Scripts support?
35. Campaign
management
Bid and budget
management
Gather performance
data
Easily search with filters
Negative keyword list
management
Multi-account access
• Campaigns
• Ad groups
• Ads
• Keywords
Example use case
Ability to automate templates, including combinations of filters and multiple time
periods.
What features does Microsoft Advertising Scripts support?
36. Campaign
management
Bid and budget
management
Gather performance
data
Easily search with filters
Negative keyword list
management
Multi-account access
Example use case
Easily apply negative lists across multiple campaigns or accounts.
Identify conflicting negatives.
What features does Microsoft Advertising Scripts support?
37. Campaign
management
Bid and budget
management
Gather performance
data
Easily search with filters
Negative keyword list
management
Multi-account access
Example use case
Apply wholesale changes across accounts at once to help with a restructure.
Example - Renaming every campaign in all of your accounts.
What features does Microsoft Advertising Scripts support?
38. DEMO
BAA Brand Exact Training
UK BAA Brand Exact UK
https://docs.microsoft.com/en-
gb/advertising/scripts/examples/
https://docs.microsoft.com/en-
gb/advertising/scripts/examples/keywords
39. Access scripts in Microsoft Advertising UI – Campaigns page
From the Campaigns tab,
select Bulk Operations.
42. Select Preview to continue.
Leverage the supported
Scripts you may have
already created in
AdWords Scripts by
copying and pasting.
Access scripts in Microsoft Advertising UI – Add script
43. Unsupported features in AdWords Scripts API are
automatically flagged as an unrecognized symbol.
Automatic find/replace occurs when
running Scripts
Account structure taxonomy and value differences
(i.e., bid or budget values) may need to be adjusted
as necessary.
For example, “Name CONTAINS ‘x’” may need to be
substituted with Microsoft Advertising taxonomy.
Leverage your AdWords Scripts by copying and pasting
44. Select Run script now to continue.
Logs
Preview and validate
the accuracy of your
scripts before they run.
Access scripts in Microsoft Advertising UI – Run script
45. Select Save to continue.
Note: Time zone
defaults to your
browser settings
Select frequency
48. Microsoft Advertising Scripts resources
Microsoft Advertising Scripts can easily* be enabled on Microsoft
Advertising without the investment of a technical resource.
*Prior knowledge of JavaScript is helpful for customization.
Code Examples
• Pre-defined script
• Embedded into the UI
Workflow Scripts
• Enables complex
operations
• Available through
reference
documentation
Additional Resources
• What are Scripts?
• Getting started with Scripts
• Code examples
• Microsoft Advertising
Scripts reference
• Microsoft JavaScript
language reference
55. Responsive Search Ads at a glance
up to 4 descriptions
Your customers see:
THE RIGHT
MESSAGE
at
THE RIGHT
TIME
YOU PROVIDE
BING ADS AI
over 40,000 possible
ad permutations
up to 15 headlines
and
56. Why Responsive Search Ads?
THE RIGHT MESSAGE AT THE RIGHT TIME
• Responsive Search Ads are a flexible experience
showing more-customized content to reach
your customers.
• These ads adapt your text ads to closely match what
someone is searching for, when they search for it.
• Responsive Search Ads can help you achieve higher
click-through rates (CTRs) and conversion rates (CVRs)
due to the improved ad space and effectiveness.
REDUCE BULKY OPERATIONS AND SAVE TIME
• Supply a combination of ad titles (up to 15) and ad
descriptions (up to four), and Bing Ads will automatically
produce and serve many ad variations to help show the
most relevant ad to each potential customer.
• Save time and effort evaluating ads through A/B tests, and
automatically determine what creative content works best
with different queries.
57. Frequently asked questions
What are Responsive Search Ads (RSA)? These are new ad types created by Bing Ads artificial intelligence (AI) from a combination of
up to 15 ad headlines and up to four ad descriptions. Bing Ads AI will select and serve a
combination of up to three most relevant ad headlines and up to two most relevant ad
descriptions to help drive a click and a conversion for you (example of the new UI on slide
8).
What is the difference between Expanded
Text Ads and Responsive Search Ads?
The format for the final served ad is the same (up to three titles and two ad descriptions).
However, during ad creation, Responsive Search Ads can contain up to 15 ad titles and four
ad descriptions, from which Bing Ads will automatically select the optimal combinations for
ad performance, reducing the need to A/B test ad creatives.
With the introduction of the third ad title and
second description, is it guaranteed that all
will serve at the same time?
Your first and second headlines and first description will always show, just like they currently
do. However, depending on the screen size, your ad may show without the third headline or
second description.
Will the Responsive Search Ads work with all
existing ad extensions?
Yes, these new ads will work with all the existing ad extensions.
Is there any capability to “pin” (meaning that
element will be guaranteed to show)?
Yes, we’ll have a “pin” capability for RSAs, allowing you to show a header or description in a
specific position, which allows specific branding or disclaimers to always show.
58. Frequently asked questions
Does the Bing Ads algorithm have to run
through every single ad variation, or can the
algorithm determine the best performing ad
with testing fewer variations?
Typically, we have an explorationlearning phase followed by the model picking up the best
combination. The exploration instances may be high initially but as demand and traffic
ramps up, we will learn faster and with few variants.
Are findings of the RSA algorithm being
shared across other ad groups/campaigns
and applied to other RSA or is each RSA
being tested by itself without any insights
from other ads in the same account?
Yes, the findings are shared and learnings from other ads in the account/overall marketplace
are applied.
59. Frequently asked questions
Which features are currently supported for RSA? See the list below for the features available for RSA
Advertiser APIs
Ad level report (all up RSA, not individual asset combinations)
File import (customers can export their RSA ads from the ads grid on Google (or export from BAE) and import these on
Bing using File Import)
Management within Bing Ads online and Bing Ads Editor
API SDK samples
Google Import
Bulk Operations
Asset level report
Combination report
Change history
60. Responsive Search Ads: Best practices
• Create Responsive Search Ads within existing brand and nonbrand ad groups alongside current Expanded Text Ads to
help avoid impression and click loss when testing RSA.
✓ Use Expanded Text Ads as a baseline to measure how well RSAs are performing.
• Take full advantage of the additional title limits.
✓ Provide at least five distinct headlines that don't repeat the same or similar phrases. Aim for at least 8-10 headlines.
✓ Use dynamic text parameters in the header. Keep in mind that the substitution can be shown in the title 1, 2 or 3.
✓ Test your brand in the headline for trust.
• Take full advantage of the additional character limits.
✓ Use two distinct descriptions, at a minimum.
✓ Test a clear call to action or a specific offer.
✓ Think of different product or service benefits and features to give customers a reason to click on your ad.
✓ Ensure that you have fresh, differentiated content in each description and avoid repetitive language.
✓ Use different lengths for descriptions for customizing the ad experience to screen size.
61. Responsive Search Ads: UI setup
Create up to 15 headlines, with
a minimum of 3 headlines
Create up to 4 ad descriptions, with
a minimum of 2 ad descriptions
66. Identify the three attributes
required to create an ad
customizer feed file
Learning Objectives
Upload and manage your ad
customizer feed file
Explain the benefits of ad
customizers
67. Agenda
1
2
3
4
5
6
Introduction to Ad Customizers
Three Attributes Required to Create
an Ad Customizer Feed File
Upload Ad Customizer Feed File
Reference Your Feed File
Manage Your Feed File
Examples
70. Ad customizers allow you to create hundreds of different
ad copies based on many different parameters
71. Custom attributes Targeting Reference in the ad
Create custom attributes that
will be inserted into your ad
copy – e.g. product name,
sale price, city name, etc.
Dictate what targeting criteria
will allow a custom attribute
to appear in an ad.
Reference the feed and
attributes within the ad copy:
{=FeedName.CustomAttribut
e: defaultValue}.
How do ad customizers work?
defaultValue***
73. Three required attributes
Custom attributes: text, number, price, date
Targeting attributes: keyword, ad group, campaign, location, audience
Standard attributes: device, schedule, start/end date, custom ID
74. Components of the Feed File Up to 100 attributes in a
feed file are supported.
Feeds need to be provided in a
standard spreadsheet format.
.csv, .tsv, and .xlsx are all supported.Feed Item
75. There are 3 types of attribute required for a feed file
Custom attributes: text, number, price, date
Targeting attributes: keyword, ad group, campaign, location, audience
Standard attributes: device, schedule, start/end date, custom ID
76. Custom attributes
Attribute type Commonly used for Characters allowed Example value
Text ProductName,
Description
Any letters,
numbers, or
symbols
Hiking Shoes
Number InventoryCount Any whole numbers 11
Price Cost Any number
(including decimals)
and valid currency
characters
$24.99
Date Timestamp yyyy/MM/dd
hh:mm:ss
2014/08/14
17:01:00
Example: Name (text)
Check and correct the date
format every time you open
spreadsheet file.
77. Targeting attributes
Targeting attributes allow you to control which feed items will be selected for the ad.
To customize ads for the same keyword in different campaigns, you can use both the Target
keyword and Target campaign columns.
To target by ad group, you need to use both the Target ad group and Target campaign columns.
To customize ads for a searcher who is part of an audience list, use the target audience attribute
and input the audience ID. A feed file can contain none, one, or multiple targeting parameters.
Example: Target location.
78. Targeting attributes table
Attribute Function & Target Restriction Accepted Values
Target keyword The searcher’s keyword that should trigger this row.
Do not include the Target keyword text and Target keyword match type column if you are using the
target keywork column to indicate the keyword and match type in one field.
Keywords with match type punctuation formatting.
(e.g., [flowers] for exact match)
Target keyword
text
The keyword that should trigger this row. This keyword has a match type specified in the Target
keyword match type column.
Keywords without match type punctuation
formatting.
Target keyword
match type
The match type you want applied to the corresponding keyword in the Target keyword text column. Broad or phrase or exact
Target ad group The ad group this row’s data should be used for. Existing ad group names
Target campaign The campaign this row’s data should be used for. Existing campaign names
Target location The location that should trigger this row when it matches the user’s location or area of interest. Physical location or an empty cell
Target location ID Recommend to use for advertisers who manage location targeting in Microsoft Advertising
via Location ID (faster upload and reduces ambiguity for targets with similar names (ex.
Redmond, OR & Redmond, WA).
Do not include the Target location column if you are using this column instead. After upload, this
will be translated to the Target location column in the feed item grid.
Microsoft Advertising location ID can be found
here.
Target location
restriction
The type of targeting that’s applied to the locations listed in Target location.
If physical location is inserted, then the feed item is selected to searchers physically in the targeted
location. When left blank, the feed item qualifies if the search query references the targeted
location or if the user is physically in the location.
Physical location or an empty cell.
Target audience
ID
The audience ID that should trigger this row when the user belongs Microsoft Advertising Audience IDs. You can find
Audience IDs for Remarketing lists. Custom
Audiences and Product Audiences (not everyone
has these yet) by going to Shared Library >
Audiences. Refer to the audience IDs of the in-
market Audiences.
79. Standard attributes
Attribute Function Accepted values
Device preference Limits a row of data to ads that
appear on smartphones (not tablets
or computers)
mobile or all
Scheduling The days and times of the week you
want your ad customizer to be shown
Day, start time - end time. If you wanted to
schedule from 9 a.m. to 5 p.m. on
Mondays, for example, you would enter
Monday, 09:00 AM - 05:00 PM.
If you want to schedule for multiple days,
separate your days with a semicolon.
For example, you could schedule for both
Monday and Tuesday using Monday, 09:00
AM - 05:00 PM; Tuesday, 09:00 AM - 05:00
PM.
Start date Starts serving the feed item on this
date
yyyy/mm/dd hh:mm:ss (24-hour time)
End date Stops serving the feed item on
this date
yyyy/mm/dd hh:mm:ss (24-hour
time)
83. Only one feed can be used in the ad.
Ensure that the name of the ad customizers feed
and attributes match exactly.
If the feed is called “apparels” and you want to reference
the attribute called “product” in the ad with a default
value “dress”, the syntax will be
{=apparels.product:dress}.
{=feedname.attribute:default value}
Insert ad customizers into your ads
(Expanded Text Ads Only)
84. Insert ad customizers into your ads
(Expanded Text Ads Only)
Default values are optional and will be used if the
feed item exceeds character limits or none of the
feed items in the feed qualify due to the targeting
settings.
Even though default values in ad customizer
parameters are optional, we highly recommend
customers to provide it.
If a default value is used in one parameter, all other
ad customizer parameters in the ad must have a
default value as well.
85. Referencing the feed and its attributes in the ad
Once you type a left curly brace in one of
the non-URL fields, select Ad customizer.
Choose the feed you want to
reference in the ad.
86. Referencing the feed and its attributes in the ad
Choose the attribute you want to use in the
ad.
Enter a default value and select Next to
continue.
89. Create your ad structure
After uploading the feed, set up an ad copy with the ad customizer parameters {=feed.attribute}.
{=Vacuum.Product} | Best {=Vacuum.Type} for only {=Vacuum.Start_price}!
www.contoso.com
{=Vacuum.Sale}
Models available in {=Vacuum.Colors} colors with {=Vacuum.Warranty} year warranty.
90. Ad copy is served
Target location
Target keyword
Contoso Stick 5-in-1 | Best Stick Vacuum for only $99.99!
www.contoso.com
Lightweight powerful vacuum with 5 settings.
Models available in 8 colors with 5-year warranty.
Contoso 16V | Best Hand Vacuum for only $74.99!
www.contoso.com
Get 40% of hand vacuums in our Seattle locations.
Models available in 4 colors with 2-year warranty.
91. Upload the feed file
The Audience ID column is a Microsoft
Advertising only feature for Ad Customizers.
Most audiences types are supported.
List of In-market audiences can be found here.
92. Create your ad structure
After uploading the feed, set up an ad copy with the ad customizer parameters {=feed.attribute}.
Contoso Total Home – Best {= Vacuum.Type} only {=Vacuum.Start_price}
www.contoso.com
{=Vacuum. sale}
Models available in {=Vacuum.Colors} colors with {=Vacuum.Warranty} year warranty.
93. Ad copy is served
Target campaign/ Target ad group
Target audience
Contoso Total Home – Best Upright Vacuum only $112.50!
www.contoso.com
Get 25% off if you order today.
Models available in 5 colors with 5-year warranty.
Contoso Total Home – Best Upright Vacuum only $150.00!
www.contoso.com
The most powerful clean-up for your house.
Models available in 4 colors with 5-year warranty.