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Glimpse of 2 biggest m-commerce in DE & CN
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Lu Jin
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Time: 2017.09.27. Speaker: Lu Jin Location: futurice Munich
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Glimpse of 2 biggest m-commerce in DE & CN
1.
Servus, I’m Lu!
2.
Glimpse of 2
biggest m-commerce in DE & CN
3.
4.
Z T&
5.
What is Taobao?
6.
Higher conversion rate
7.
Hero Header
8.
Product details
9.
Comments
10.
Shop the look
Match for the style
11.
Recommends
12.
Hero Header Product details Comments Shop
the look Recommends Hero Header Product details Comments Match for the style Recommends
13.
Hero Header Product details Comments Shop
the look Recommends Hero Header Product details Comments Match for the style Recommends
14.
15.
16.
Hero Header Product details Comments Shop
the look Recommends Hero Header Product details Comments Match for the style Recommends
17.
Link to product detail
18.
Hero Header Product details Comments
19.
Hero Header Product detailsComments
20.
Content Call to action Navigator
21.
Content Navigator Call to action
22.
Business goal Data analysis Existing problem Design goal Higher conversion rate Improve purchasing decision guidance More efficient usage New
design style and structure
23.
New Features
24.
360 °
25.
Shake phone
26.
• Robust shopping
platform • Meet users’ need • Continuous improvement
27.
Glimpse of
28.
Danke. Thank you_ Any Questions?
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