Email Marketing Campaign Plan Template
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This document provides guidance on creating an effective email marketing campaign plan. It recommends defining the customer profile by gathering details like demographics, interests, and where they can be found. Campaign targets such as increasing sales or subscribers by a specific amount by a deadline should be SMART. The plan should include how the targets will be achieved, a content calendar with email frequencies and deadlines, and reviewing metrics to understand what content and messages resonate best with recipients. Following this planning process can help focus tasks and deliver results from email marketing campaigns.
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Email marketing involves directly marketing commercial messages via email. It can be used to build loyalty, trust or brand awareness. Some key benefits include being quicker and cheaper than other forms of communication, allowing targeting of users according to their preferences, and enabling immediate tracking of results. Common objectives of email marketing include promoting new products, increasing brand patronage and loyalty, and driving immediate buying actions.
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This document provides guidance on starting a successful email marketing campaign from scratch. It discusses creating buyer personas to identify target customers, segmenting customer lists, and designing effective email content. Buyer personas are semi-fictional representations of ideal customers based on data about demographics, goals, challenges and information sources. Lists should be segmented based on specific goals, seasons, events or other criteria. Effective emails have a clear subject line, sender details, design elements, personalized value proposition, relevant imagery, calls to action, and are optimized for mobile and include a webpage version. Questions are asked throughout to engage participants.
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The document discusses email marketing strategies and tools. It outlines how email can be used as an interactive and cost-effective marketing channel to build customer relationships through targeted, permission-based communications. Metrics like open and click-through rates are mentioned to track engagement and inform future campaigns. Segmentation, personalization, automation and testing are presented as ways to increase relevance and response.
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E-marketing
E-marketing Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
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Email Marketing Campaign Plan Template
- 1. Got A Question? 0800 699 0121 Free Email Marketing Free Email Marketing | EmailerGo.com | 0800 699 0121 Email Campaign Plan What Does Your Customer Profile Look Like? Are they male, female or both? What is their job title? Do they have buying authority? Are they the decision maker? What are their interests? Where do they spend their time? Where can we find these people? What Are Your Targets? (Examples: Increase sales, increase subscribers.) Make sure your targets are S.M.A.R.T (Specific, Measurable, Attainable, Realistic, and Time Bound). For example: Increase sales by 10% by July 28th 2013. Increase subscribers from 250 to 1000 by December 2013. Why Have You Set These Targets? (Example: An increase in sales will lead to increase in profits.) How Will You Achieve These Targets? (Example: increase sales by providing a special offer or to increase subscribers offer a free gift.)
- 2. Got A Question? 0800 699 0121 Free Email Marketing Free Email Marketing | EmailerGo.com | 0800 699 0121 Create a Monthly Content Calendar Frequency of Emails, Date and Time Decide on article topics. Assign roles and responsibilities. (Who will be producing the content, reviewing it, creating and sending out the email.) Set deadlines for each task. Review Metrics Review your email reports within hours after the email campaign being sent out. Identify and follow up those who have opened your email and clicked on links, these are good leads. Understand what has worked well and what hasn’t. Make these changes for the next campaign. It’s important to follow the above fully for each cycle to give you every chance of delivering results. Planning enables you to focus on the tasks required to deliver the best result. Get started at EmailerGo.com for Free.
- 3. Got A Question? 0800 699 0121 Free Email Marketing Free Email Marketing | EmailerGo.com | 0800 699 0121 Notes
- 4. Got A Question? 0800 699 0121 Free Email Marketing Free Email Marketing | EmailerGo.com | 0800 699 0121