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Copyright 2017 - Q4 Amazon Virtual Summit
Q4 PREPAREDNESS: PRODUCT
STRATEGIES FOR MAXIMUM IMPACT
THE Q4 AMAZON GROWTH SUMMIT FOR BRANDS
Day 1 | Session 1 - 10:00 - 10:45 am PT
Looking Back While Moving Forward for Success this Amazon Q4
Day 1 | Session 2 - 11:00 - 11:45 am PT
Grow Sales without More Inventory with Better Inventory Management
Day 2 | Session 1 - 10:00 - 10:45 am PT
Q4 Preparedness: Product Strategies for Maximum Impact
Q4 Summit Details
Day 2 | Session 2 - 11:00 - 11:45 am PT
Build a Product Page that Wins Your Brand Holiday Sales
● Session Recording & Slides Will Be Sent Out
● Submit Questions to Our Panelists
● Resources Available as Handouts
● Join in the Poll Question!
Analicia Santaella
Webinar Coordinator
Today’s Logistics
Overview
Founded in 2015
Over 200,000 active users
Leader in the Amazon SaaS Space
“The Most Useful Amazon Software in the Space” - Huffington Post
Solutions
Product Research Software
Identifies profitable opportunities on Amazon
Amazon Seller Educational Resource
About Jungle Scout
Greg Mercer
Founder and CEO
Today’s Speakers
In This Session
● We’ll cover the importance of Keyword
Optimization going into Q4 and being
prepared with the best product and marketing
strategies
● We’ll walk through some advanced strategies
you can use to optimize your price and listing
ahead of big shopping days like Black Friday
and Cyber Monday
● Monitor your competition ahead of the
busiest sales season
BONUS:
Get 40% Off Splitly
BONUS:
Get $100 Off
Jungle Scout!
Copyright 2017 - Q4 Amazon Virtual Summit
Be Ready for Q4
Copyright 2017 - Q4 Amazon Virtual Summit
For sellers, by sellers
The No. 1 most trusted research and
analysis tool
Jungle Scout is used primarily by Amazon sellers
for product intelligence and sales estimates. Our
software gives you data like:
● AccuSales™ sales estimates
● Historical sales data
● Amazon keyword search volume
● Competitor monitoring
● Amazon FBA fee estimates and projected
revenue
About Jungle Scout
Copyright 2017 - Q4 Amazon Virtual Summit
Data-backed listings
Use A/B tests and pricing tests to ensure
your listing is optimized
Splitly is used by Amazon sellers for to optimize
their listings and learn what really converts a
customer. It includes:
● Automated pricing optimization
● A/B test main listing images
● A/B test listing titles and keywords
● Keyword rank tracking
About Splitly
Copyright 2017 - Q4 Amazon Virtual Summit
Getting customer-ready
You need to know ahead of time what
customers are looking for
In this session, we’re going to cover some of the
strategies you can use to optimize your listing or ensure
you stay in stock in Q4:
● Checking Q4 demand
● Monitoring your competitors
● Keyword optimization strategies
● Split-testing your product listings
Q4 Preparedness
In order to determine how well your product will sell on
Cyber Monday, look back to how it sold in 2017.
If you weren’t selling this product in 2017, there are
ways to find out the historical sales volume using tools
like the Jungle Scout Chrome Extension. Historical sales
are important in three ways:
● Seeing how well a product (similar to the one
you’re selling) sold last Q4
● Seeing how well competing products sold last Q4
● Getting an idea of how a product idea you have
could sell in Q4
Determining Historical Sales
Q4 Demand Walk-Through
Historical sales, one-click product validation and competitor analysis
Copyright 2017 - Q4 Amazon Virtual Summit
What customers really want
Jungle Scout’s Keyword Scout feature gives you
access to major customer insights
Keyword Scout shows you the following:
- Keyword Search Volume
- Reverse ASIN lookup
- Suggested PPC and HSA Bids
- Recommended Giveaways
Keyword Search
Volume allows you to
see what Amazon
customers search for
the most
Your Keyword Strategy
Keyword Scout Walk-Through
Keyword Search Volume, listing and PPC strategy
Copyright 2017 - Q4 Amazon Virtual Summit
Converting your customer
Keyword Scout, PPC and selling a great product
bring customers to your product page
Splitly can help you convert them with:
- Tried and tested main images
- Profit Peak pricing tests
- Split-testing functionality for titles,
descriptions and more
Splitly allows you to
test and craft a listing
that really converts
customers - pricing
tests included!
Optimizing Your Listing
Copyright 2017 - Q4 Amazon Virtual Summit
- Pattern Disrupt on main image
- Optimize for mobile first
- Do they fully understand what they’re buying?
- Do they understand why your product is better
than the rest?
- Amazon shoppers don’t read the text, give
them everything they need to know on the
pictures
Top Optimization Tips:
Copyright 2017 - Q4 Amazon Virtual Summit
Photo Examples
Today’s Recap
● Don’t run out of stock during Q4. Now is the time to place those last
reorders.
● Optimize your listings now to be ready for the Q4 rush.
● Make sure you’re indexed and ranking for all you best keywords.
SMALL TEXT
STACK TEXT ROW 1
STACK TEXT ROW 2
What Now?
Questions for Today’s Speaker(s)?
Greg Mercer
Founder and CEO

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Q4 Preparedness: Product Strategies for Maximum Impact

  • 1. Copyright 2017 - Q4 Amazon Virtual Summit Q4 PREPAREDNESS: PRODUCT STRATEGIES FOR MAXIMUM IMPACT THE Q4 AMAZON GROWTH SUMMIT FOR BRANDS
  • 2. Day 1 | Session 1 - 10:00 - 10:45 am PT Looking Back While Moving Forward for Success this Amazon Q4 Day 1 | Session 2 - 11:00 - 11:45 am PT Grow Sales without More Inventory with Better Inventory Management Day 2 | Session 1 - 10:00 - 10:45 am PT Q4 Preparedness: Product Strategies for Maximum Impact Q4 Summit Details Day 2 | Session 2 - 11:00 - 11:45 am PT Build a Product Page that Wins Your Brand Holiday Sales
  • 3. ● Session Recording & Slides Will Be Sent Out ● Submit Questions to Our Panelists ● Resources Available as Handouts ● Join in the Poll Question! Analicia Santaella Webinar Coordinator Today’s Logistics
  • 4. Overview Founded in 2015 Over 200,000 active users Leader in the Amazon SaaS Space “The Most Useful Amazon Software in the Space” - Huffington Post Solutions Product Research Software Identifies profitable opportunities on Amazon Amazon Seller Educational Resource About Jungle Scout
  • 5. Greg Mercer Founder and CEO Today’s Speakers
  • 6. In This Session ● We’ll cover the importance of Keyword Optimization going into Q4 and being prepared with the best product and marketing strategies ● We’ll walk through some advanced strategies you can use to optimize your price and listing ahead of big shopping days like Black Friday and Cyber Monday ● Monitor your competition ahead of the busiest sales season BONUS: Get 40% Off Splitly BONUS: Get $100 Off Jungle Scout!
  • 7. Copyright 2017 - Q4 Amazon Virtual Summit Be Ready for Q4
  • 8. Copyright 2017 - Q4 Amazon Virtual Summit For sellers, by sellers The No. 1 most trusted research and analysis tool Jungle Scout is used primarily by Amazon sellers for product intelligence and sales estimates. Our software gives you data like: ● AccuSales™ sales estimates ● Historical sales data ● Amazon keyword search volume ● Competitor monitoring ● Amazon FBA fee estimates and projected revenue About Jungle Scout
  • 9. Copyright 2017 - Q4 Amazon Virtual Summit Data-backed listings Use A/B tests and pricing tests to ensure your listing is optimized Splitly is used by Amazon sellers for to optimize their listings and learn what really converts a customer. It includes: ● Automated pricing optimization ● A/B test main listing images ● A/B test listing titles and keywords ● Keyword rank tracking About Splitly
  • 10. Copyright 2017 - Q4 Amazon Virtual Summit Getting customer-ready You need to know ahead of time what customers are looking for In this session, we’re going to cover some of the strategies you can use to optimize your listing or ensure you stay in stock in Q4: ● Checking Q4 demand ● Monitoring your competitors ● Keyword optimization strategies ● Split-testing your product listings Q4 Preparedness
  • 11. In order to determine how well your product will sell on Cyber Monday, look back to how it sold in 2017. If you weren’t selling this product in 2017, there are ways to find out the historical sales volume using tools like the Jungle Scout Chrome Extension. Historical sales are important in three ways: ● Seeing how well a product (similar to the one you’re selling) sold last Q4 ● Seeing how well competing products sold last Q4 ● Getting an idea of how a product idea you have could sell in Q4 Determining Historical Sales
  • 12. Q4 Demand Walk-Through Historical sales, one-click product validation and competitor analysis
  • 13. Copyright 2017 - Q4 Amazon Virtual Summit What customers really want Jungle Scout’s Keyword Scout feature gives you access to major customer insights Keyword Scout shows you the following: - Keyword Search Volume - Reverse ASIN lookup - Suggested PPC and HSA Bids - Recommended Giveaways Keyword Search Volume allows you to see what Amazon customers search for the most Your Keyword Strategy
  • 14. Keyword Scout Walk-Through Keyword Search Volume, listing and PPC strategy
  • 15. Copyright 2017 - Q4 Amazon Virtual Summit Converting your customer Keyword Scout, PPC and selling a great product bring customers to your product page Splitly can help you convert them with: - Tried and tested main images - Profit Peak pricing tests - Split-testing functionality for titles, descriptions and more Splitly allows you to test and craft a listing that really converts customers - pricing tests included! Optimizing Your Listing
  • 16. Copyright 2017 - Q4 Amazon Virtual Summit - Pattern Disrupt on main image - Optimize for mobile first - Do they fully understand what they’re buying? - Do they understand why your product is better than the rest? - Amazon shoppers don’t read the text, give them everything they need to know on the pictures Top Optimization Tips:
  • 17. Copyright 2017 - Q4 Amazon Virtual Summit Photo Examples
  • 18. Today’s Recap ● Don’t run out of stock during Q4. Now is the time to place those last reorders. ● Optimize your listings now to be ready for the Q4 rush. ● Make sure you’re indexed and ranking for all you best keywords.
  • 19. SMALL TEXT STACK TEXT ROW 1 STACK TEXT ROW 2 What Now?
  • 20. Questions for Today’s Speaker(s)? Greg Mercer Founder and CEO