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10 Ways to Get
 Traffic From Google
Long Beach Internet Marketers
 September 8, 2010 Meetup
Why Google?
• Google is the leading sources of traffic on
  the internet (179 Million Unique Visitors
  per month)
• #1 in...
What Google Cares About
• Google's mission: to organize the world's
  information and make it universally accessible
  and...
4 Key Factors for Google
•   Quality – unique, valuable
•   Relevance – the answer to the search
•   Authoritative – other...
Multiplying your Google Traffic
• The key is leveraging your traffic into more
  pages indexed, better rankings and more t...
Key Sources of
          Traffic From Google
• Paid                  • Organic
  – Pay per click         – Search
  – Cont...
Pay Per Click Ads
PPC – Key Success Factors
• Pricing based on Bid x Quality Score
• Quality Score
  – Relevant alignment of keyword, ad and...
Content Network - Text
Content Network –
Banners & Videos
Content Network – Key Success
               Factors
•   Tightly aligned ad groups
•   Placement targeting
•   Placement o...
Affiliate Network
Affiliate Network – Key Success
               Factors
• Landing page conversion
• Affiliate tools
• 3-Month EPC - Three M...
Google TV Ads
Organic Search
Organic Search – Key Success
            Factors
• On page SEO/Relevance to keyword
  – domain, page title, page descripti...
Local Search/Maps
Local Search – Key Success
              Factors
• On page SEO/Relevance to
  keyword/location
  – domain, page title, pag...
Google Places to Manage Your
           Listing
Image Search
Image Search – Key Success
            Factors
• Google is a blind user and relies on words
  around image to index images...
Video Search
Video Search – Key Success
              Factors
• Google is a blind user and relies on words
  and actions around video t...
News Search
News Search – Key Success
            Factors (1)
• Getting accepted as a news source
   – Article URL’s should consist of...
News Search – Key Success
           Factors (2)
• Getting ranked as a news source
  – News site map
  – Unique and clicka...
Product Search
Product Search – Key Success
             Factors
• Use Google Base to submit data feed
• Data feed elements very importan...
Links
• Google Adwords – PPC & content &
  banners
  – http://adwords.google.com/

• Google Affiliate Network
  – http://w...
Links - 2
• Google Local Search
   – http://www.google.com/local/add/businessCenter


• Google Base – Product Search
  – h...
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10 ways to get traffic from Google

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How to get more traffic from Google using 10 different sources of Google traffic.

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10 ways to get traffic from Google

  1. 1. 10 Ways to Get Traffic From Google Long Beach Internet Marketers September 8, 2010 Meetup
  2. 2. Why Google? • Google is the leading sources of traffic on the internet (179 Million Unique Visitors per month) • #1 in search • #1 in video - Youtube
  3. 3. What Google Cares About • Google's mission: to organize the world's information and make it universally accessible and useful. • Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them.
  4. 4. 4 Key Factors for Google • Quality – unique, valuable • Relevance – the answer to the search • Authoritative – other people think it’s good • Fresh – New activity/stuff keeps things fresh
  5. 5. Multiplying your Google Traffic • The key is leveraging your traffic into more pages indexed, better rankings and more traffic • Leveraging your traffic: – Repurpose content – text, image, audio, video – Syndicate content via RSS – Make pages easy to bookmark/share to earn more back links – Encourage reviews – give links to review sites – Encourage user gen content to increase activity and page rank
  6. 6. Key Sources of Traffic From Google • Paid • Organic – Pay per click – Search – Content network – Local search/maps – Affiliate network – Video search – Google TV Ads – News search – Image search – Product search
  7. 7. Pay Per Click Ads
  8. 8. PPC – Key Success Factors • Pricing based on Bid x Quality Score • Quality Score – Relevant alignment of keyword, ad and landing page – Landing page quality – Click Thru Rate
  9. 9. Content Network - Text
  10. 10. Content Network – Banners & Videos
  11. 11. Content Network – Key Success Factors • Tightly aligned ad groups • Placement targeting • Placement optimization • Quality Score – Landing page quality – Click Thru Rate
  12. 12. Affiliate Network
  13. 13. Affiliate Network – Key Success Factors • Landing page conversion • Affiliate tools • 3-Month EPC - Three Month Earnings Per Click • 7-Day EPC - Seven Day Earnings Per Click • Payout Rank - Advertisers are ranked by commissions paid to publishers over the past 90 days.
  14. 14. Google TV Ads
  15. 15. Organic Search
  16. 16. Organic Search – Key Success Factors • On page SEO/Relevance to keyword – domain, page title, page description, page content – Valid HTML – make it easy for the bot • Off page SEO – Quantity and Quality of links back to page – Relevance of links to keyword • Content Freshness/Recency
  17. 17. Local Search/Maps
  18. 18. Local Search – Key Success Factors • On page SEO/Relevance to keyword/location – domain, page title, page description, page content, address • Quality listing in Google Places • Positive reviews • Add Tags (paid service)
  19. 19. Google Places to Manage Your Listing
  20. 20. Image Search
  21. 21. Image Search – Key Success Factors • Google is a blind user and relies on words around image to index images • Filename, alt and title tags relevancy to keyword • Off page SEO – Quantity and Quality of links back to page – Relevance of links to keyword • Content Freshness/Recency
  22. 22. Video Search
  23. 23. Video Search – Key Success Factors • Google is a blind user and relies on words and actions around video to index video • Title and description relevancy to keyword • Frequency of video posts, views, votes, rating and bookmarks
  24. 24. News Search
  25. 25. News Search – Key Success Factors (1) • Getting accepted as a news source – Article URL’s should consist of at least 3 unique digits, and look static; – Each article name should preferably be H1/H2-tagged and be the same as the page title; – Articles should be published at least 3 times a day; – Make sure your site content is unique; – There should be multiple site authors (and a page listing all the authors); – Include your organization information: contact and “about” pages; – The site logo should clearly state what niche the site covers; – Each article should include its author’s name.
  26. 26. News Search – Key Success Factors (2) • Getting ranked as a news source – News site map – Unique and clickable title – Great images – Be fast – Be relevant – Good content length > 250 words
  27. 27. Product Search
  28. 28. Product Search – Key Success Factors • Use Google Base to submit data feed • Data feed elements very important – Title, description, price, other data tags • Data feed freshness factor • Positive reviews, especially on Google Checkout
  29. 29. Links • Google Adwords – PPC & content & banners – http://adwords.google.com/ • Google Affiliate Network – http://www.google.com/ads/affiliatenetwork/ • Google TV Ads – http://www.google.com/adwords/tvads/
  30. 30. Links - 2 • Google Local Search – http://www.google.com/local/add/businessCenter • Google Base – Product Search – http://www.google.com/base • Google Webmaster Tools – sitemaps etc. – http://www.google.com/webmasters/ • Google New Search submission – http:// www.google.com/support/news_pub/bin/topic.py?hl= en&topic=11662

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