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Q4 2016 Amazon Virtual Summit: Creating a Winning Q4 Game Plan

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The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.

Published in: Retail
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Q4 2016 Amazon Virtual Summit: Creating a Winning Q4 Game Plan

  1. 1. The 2016 Q4Amazon Virtual Summit H O W P R O F E S S I O N A L A M A Z O N S E L L E R S C A N P R E P A R E F O R T H E H O L I D A Y S H O P P I N G S E A S O N
  2. 2. Q4 Summit Layout Day 1 Preparing Your Product Listings For Q4 Success Day 2 Lucrative Q4 Sponsored Product Strategies Day 3 Creating a Winning Q4 Game Plan
  3. 3. Event Logistics • Submit Questions In the Chat Box to the Right • Session Recording Will Be Sent 8/12/16 • More Resources In the Handouts Section to the Right • Poll Questions Throughout Presentation Q4 Summit Event Coordinator Nick Cotter Marketing Operations Coordinator
  4. 4. AGENDA • Why Q4 is so important • Establishing a Q4 calendar for FBA shipments and promotions • How to Estimate Inventory Levels to Avoid Stock Outs • How to Anticipate This Year’s Most Popular Products • Product Pricing Strategies for Q4 • Managing Seller Performance Issues • Q&A 5
  5. 5. WHY IS Q4 SO IMPORTANT? • Sellers received orders for more than 23 million items on Cyber Monday. • FBA items shipped worldwide grew more than 60 percent year-over-year during the holiday season. • Expanded consumer spending habits. 6
  6. 6. ESTABLISH A Q4 CALENDAR FOR FBA SHIPMENTS AND PROMOTIONS NOW! • Know your calendar and plan for delays. • Why is this so important? • Prepare and plan for Deals placement. 7
  7. 7. 8 Black Friday!Thanksgiving! Cyber Monday Inventory due at Amazon for Black Friday/Cyber
  8. 8. 9 Christmas Day Last Day to order with Standard Shipping for delivery by Dec. 25 Last Day to order with FREE Shipping for delivery by Dec. 25 Last Day to order with 2-Day Shipping for delivery by Dec. 25 Last Day to order with 1-Day Shipping for delivery by Dec. 25 Last Day to order with Same-Day Shipping for delivery by Dec. 25 Inventory due at Amazon for order delivery by Dec. 25
  9. 9. ESTABLISH A Q4 PROMOTIONS PLAN NOW! • Other Deals – DOTD & Savings and Sales • Lightning Deals – dates and requirements • Seller Central promotions and coupons • Why run promotions? – the halo effect 10
  10. 10. P1 Demand / Orders Price P2 D1 D2 IMPACT OF MARKETING • Generate momentum • Benefit from ‘halo effect’ • Price can then be increased to leverage the increased demand D3 Target Velocity P2 11
  11. 11. ESTIMATE INVENTORY LEVELS TO AVOID STOCK-OUTS • Review last year’s sales data • Review YTD run rates to compare increases • Analyze vendor lead-times • Prime Day proxy for Cyber Monday 12
  12. 12. SOURCE THIS YEAR’S MOST POPULAR PRODUCTS • Pop culture - Block-buster movies like Rogue One • Social Media trends • Know your customer • Sales rank, movers & shakers, most wished for • Peak Season is an opportunity to LEARN! 13
  13. 13. ESTABLISH WINNING PRICING STRATEGIES FOR Q4 • Use automated repricing technology • Price strategically – avoid price wars • Be patient • Use the “on sale” feature • Competing with Amazon Retail • Identify & clear out stagnant inventory - LTSF 14
  14. 14. ACTION PLAN TO REMEDY SELLER PERFORMANCE ISSUES • Know your strengths, weaknesses and vulnerabilities 15 • Effective and Ineffective remedies to common performance issues • Common peak season pain points and how to address • ODR, Policy Violations, OCR, Late Ship
  15. 15. BEST PRACTICES & TIPS FROM VETERAN SELLERS • Get your house in order! Performance metrics must be green • Have all your invoices and licensing/sales agreements in order • Offer gift services 16 • Review staff levels & operational SOPs
  16. 16. BEST PRACTICES & TIPS FROM VETERAN SELLERS • Update your settings, account information, and policies like returns and shipping • Handling returns, refunds and A-to-z guarantee claims without delay! • Offer expedited or free shipping for FBM 17
  17. 17. POLL QUESTION WOULD YOU LIKE TO FIND OUT HOW FEEDVISOR CAN HELP GROW YOUR AMAZON BUSINESS? - Yes, I'd like to see a personal demo - I'd like some more information about Feedvisor's solution 18
  18. 18. Learn new advanced growth strategies. Engage and connect with eCommerce leaders and 100s of Amazon power sellers. $75 discount for Amazon Virtual Summit attendees: Use code FVCPC324
  19. 19. Q&A 20

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