Kate Leddington evaluated her media product, a magazine, and how it uses, develops, or challenges conventions of real magazines. She aimed to challenge stereotypes of classical music magazines by giving her magazine a modern, bold look using bright colors and appealing to a younger audience aged 15-22. Her magazine represents middle-class white individuals and aims to make classical music more interesting to this target demographic through its quirky style. In developing her magazine, Kate learned how to use technologies like Microsoft Word and font websites to create eye-catching layouts and select unique fonts beyond those in Word.

1. Evaluation
Kate Leddington

2. In what ways does your media product use, develop or
challenge forms and conventions of a real media products
• Although, my magazine will challenge others on the market . I wanted to give it a more
modern look. This is why I chose to look at different genres as typical classical music
magazines have a bland or conventional image with the stereotypes which follow it. Whereas
I wanted to change this and make it appealing by using bright colours and having a bold
layout.
Soft rock magazine used to
challenge my ideas making it
more appealing to a
younger, modern audience
My chosen genre
magazine which I analysed
however wanted to
change to make it more
appealing and for my
magazine to follow but
have a less bland look.

3. How does your media product represent
particular social groups?
• I plan for my magazine to appeal to a younger classical music audience from the
age of 15-22 with the audience demographic being BC1
• The typical audience for my magazine would be a white middle class individual
who could be considered as tedious, however I want to challenge this and make it
more interesting to appeal having a quirky style.

4. Who would be the audience for your media
product?
• I plan for my magazine to appeal to a younger classical music audience from the age of
15-22 by having a younger audience it would mean they would be able to spread the
word about the magazine not just by word of mouth but by social networking websites
such as Facebook.
• I would also plan for the people to not just be interested in classical music but other
genres too.
• I have decided on this audience through asking people about my work, the majority of
the feedback has been good however people have suggested improvements which is
helpful as I have been able to adapt on these.

5. What have you learnt about
technologies from the process of
constructing this product? Continued …
• For the layout of all my pages I used Microsoft word. By using word it enabled me
to use textboxes and effects to create a bold look by adjusting the weight of the
line.
• For my double page spread I had to change the orientation of the page to
landscape this again helped me as I could use half the page for my image then the
other half for the interview/ article.
• For all the text on my work, I used a website called font meme.
www.fontmeme.co.uk this gave me a range of fonts but also colours to go with it.
It gave me a wider choice rather then the simple fonts on Microsoft word.