Market mybizonline google map_101_6-10_-slideshare

1,837 views

Published on

Google Map & Google Places 101: How to get your business listed on the Google Map. Brought to you by Market My Biz Online and Jane Dueease. Contact us to find out about our monthly seminars and events.

Published in: Self Improvement
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,837
On SlideShare
0
From Embeds
0
Number of Embeds
155
Actions
Shares
0
Downloads
28
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Market mybizonline google map_101_6-10_-slideshare

  1. 1. The Power of the Google Map & Local SEO Search Engine Marketing Part #2
  2. 2. Working with Market My Biz Online <ul><li>We would love to work with you! </li></ul><ul><li>Speaking & Training </li></ul><ul><ul><li>For groups of 20 or more! </li></ul></ul><ul><li>Online Marketing Consulting for Local Business </li></ul><ul><ul><li>Search Engine Optimization (SEO) </li></ul></ul><ul><ul><li>Search Engine Marketing (SEM) </li></ul></ul><ul><ul><li>Conversion (turning clicks into clients) </li></ul></ul>Email: Jane@MarketMyBizOnline.com Twitter: @TechJane Phone: 512-382-7104 Website: www.MarketMyBizOnline.com
  3. 3. The Fundamentals of Marketing Online <ul><li>1) Get Traffic (the right traffic!) </li></ul><ul><li>Traffic Sources </li></ul><ul><ul><li>Search Engines, Directories, Facebook, Twitter, YouTube, Email, Referrals, Reviews, Articles, Affiliates </li></ul></ul><ul><li>2) Convert Traffic (get them to act!) </li></ul><ul><li>Conversion </li></ul><ul><ul><li>The act of getting the visitor to do something you want them to do. </li></ul></ul><ul><ul><ul><li>Fill a form, Sign-up for a newsletter, purchase a product, read a classified ad, view a video, comment on an article, etc… </li></ul></ul></ul>
  4. 4. The Fundamentals of Online Marketing Website Affiliate Marketing Quick Video Ads Offline Ads Social Networking Press Releases Blog Marketing Article Marketing Banner Ads Pay Per Click (PPC) Search Engine Opt. (SEO) Email Marketing Lead Gen & Traffic
  5. 5. The Fundamentals of Marketing Online <ul><li>Traffic + Conversion = </li></ul><ul><li>Cash & Clients </li></ul>
  6. 6. Google Map Poll – Where are we? <ul><li>Company Types </li></ul><ul><ul><li>Business to Business </li></ul></ul><ul><ul><li>Business to Consumer </li></ul></ul><ul><ul><li>Non-Profit </li></ul></ul><ul><li>Company Industry </li></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Restaurant </li></ul></ul><ul><ul><li>Service (to home) </li></ul></ul><ul><ul><li>Service/ Consultant (no physical location) </li></ul></ul>
  7. 7. Search Engine Rankings Google Sites: 10 Billion Yahoo Sites: 2.8 Billion Microsoft Sites: 1.8 Billion Ask Network: 574 Million AOL : 371 Million comScore April 2010 U.S. Search Engine Rankings Report Americans conducted 15.5 billion searches in April 2010 Google Microsoft Ask Network AOL Yahoo
  8. 8. The Little Search Engine that Could
  9. 9. Where Customers Go To Get Local Business Information
  10. 10. Search Engine Marketing 101 <ul><li>Pay Per Click: </li></ul><ul><ul><li>PPC </li></ul></ul><ul><ul><li>Google AdWords </li></ul></ul><ul><li>Local SEO/ Google Places/ Google Map </li></ul><ul><ul><li>The Map </li></ul></ul><ul><ul><li>Ditto for Yahoo, Bing </li></ul></ul><ul><li>Organic/ Natural Search Engine Optimization </li></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>The free stuff </li></ul></ul>
  11. 11. Anatomy of a Search Results Page Paid Search PPC/ Adwords Paid Search PPC/ Adwords Organic Search Google Places 7 Pack
  12. 12. What is Local Search? <ul><li>Where search engines (Google, Yahoo & Bing) and other search engines help users find things nearby. </li></ul>
  13. 13. What is Local SEO <ul><li>Local SEO is the application of SEO principals to local search. The purpose is to improve your position in searches with local intent. </li></ul>
  14. 14. Why is Local SEO Important?
  15. 15. Google Map – Google 7 Pack <ul><li>To Create an account = http://google.com/places </li></ul><ul><li>validate via mail or phone </li></ul>
  16. 16. Google Favorite Places <ul><li>Awarded to the most popular local businesses based on clicks, driving directions, and other actions </li></ul><ul><li>Additional traffic from google, encourage review </li></ul><ul><li>Austin is one of the test markets </li></ul><ul><li>To apply: http://www.google.com/help/maps/favoriteplaces/business/index.html </li></ul>
  17. 17. Google Tags <ul><li>A new way to pay Google ($25/mo.) </li></ul><ul><li>Helps some on local search, at least with reviving merged listings </li></ul><ul><li>Highlight directions, your coupon, photos, videos, or your website </li></ul><ul><li>Website link: followed but redirected </li></ul>
  18. 18. Yahoo Map <ul><li>Custom fields for brand names carried, products/services offered, professional associations, specials </li></ul><ul><li>Upgrade to enhanced: tagline, photos, business description. ($9.95/mo.) </li></ul><ul><li>To Create account http://listings.local.yahoo.com </li></ul>
  19. 19. Bing Listing <ul><li>fields for tagline, business description, brands carried, specialties, and affiliations </li></ul><ul><li>six pre-determined categories (prioritized list) </li></ul><ul><li>To create account http://ssl.bing.com/listings/ListingCenter.aspx (need Windows Live ID) </li></ul>
  20. 20. Things to do on the Web <ul><li>Citations (non-link references) </li></ul><ul><li>Get Local links </li></ul><ul><li>Get on Local authority sites </li></ul><ul><li>Off-listing reviews </li></ul><ul><li>Sign up everywhere </li></ul><ul><li>Find citations from the winners </li></ul><ul><ul><li>Citysearch.com </li></ul></ul><ul><ul><li>Superpages.com </li></ul></ul><ul><ul><li>Insiderpages.com </li></ul></ul><ul><ul><li>Merchantcircle.com </li></ul></ul><ul><ul><li>Yelp.com </li></ul></ul><ul><ul><li>Yellowpages.com </li></ul></ul><ul><ul><li>Brownbook.com </li></ul></ul><ul><ul><li>Local.botw.org </li></ul></ul>
  21. 21. Who To Choose?
  22. 22. The Real Reviews
  23. 23. Customer Reviews <ul><li>Ask for them </li></ul><ul><li>Goal is 3-7 per site </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><li>Bing </li></ul></ul><ul><ul><li>Superpages </li></ul></ul><ul><ul><li>Yelp </li></ul></ul><ul><li>Don’t worry about what they say as much as just get them. </li></ul><ul><li>You can add them (but be careful) </li></ul>
  24. 24. Things to do to your Website <ul><li>Make sure full address(es) and maps on site </li></ul><ul><li>Create a unique page for each location </li></ul><ul><li>Use local area code </li></ul><ul><li>Use Geo Locators in title tag </li></ul><ul><li>Use Geo Locators and/or keyword in url </li></ul>
  25. 25. Create a Geo Site Map <ul><li>Go to: geositemapgenerator.com </li></ul><ul><li>Fill in location and site details </li></ul><ul><li>Download .kml and .xml files to post to web server </li></ul><ul><li>Submit geo sitemap to google webmaster tools </li></ul>
  26. 26. Ways to Get Started <ul><li>Common Mistake: It’s soooo easy! </li></ul><ul><li>Do it yourself </li></ul><ul><ul><li>Create 10 listings </li></ul></ul><ul><ul><ul><li>Yahoo, Google, Bing, Yelp, Superpages, etc.. </li></ul></ul></ul><ul><ul><ul><li>Add the information to your website </li></ul></ul></ul><ul><ul><ul><li>Get Reveiws. </li></ul></ul></ul><ul><li>Work with a company </li></ul><ul><ul><li>Market My Biz Online </li></ul></ul><ul><ul><li>Ionas Local </li></ul></ul>
  27. 27. Working with Market My Biz Online <ul><li>We would love to work with you! </li></ul><ul><li>Speaking & Training </li></ul><ul><ul><li>For groups of 20 or more! </li></ul></ul><ul><li>Online Marketing Consulting for Local Business </li></ul><ul><ul><li>Search Engine Optimization (SEO) </li></ul></ul><ul><ul><li>Search Engine Marketing (SEM) </li></ul></ul><ul><ul><li>Conversion (turning clicks into clients) </li></ul></ul>Email: Jane@MarketMyBizOnline.com Twitter: @TechJane Phone: 512-382-7104 Website: www.MarketMyBizOnline.com
  28. 28. My Four Legged Family

×