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Lead Generation & CPA Marketing in the Hosting Industry - Curtis R. Curts

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This presentation looks at how competitive the hosting and other such marketplaces have become. It discusses what savvy marketers are doing to overcome what has become unrealistic bidding wars in both Adwords PPC and in the CPA payouts for new signups.

It looks at why so many companies led by so-called marketer who only know how to follow the pack are failing while those who are using non-conventional marketers such as Lunarpages, Hosting.com, UK2 and others have been leading the pack.

Published in: Business
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Lead Generation & CPA Marketing in the Hosting Industry - Curtis R. Curts

  1. 1. (Curtis) R. Curtis, Chief Rainmaker Sharksfly Marketing Solutions Inc. Curtis@Sharksfly.com Sharksfly Marketing Solutions
  2. 2. “Web Hosting Companies Are Having to Pay Out Very High CPAs!” “So how do they make any money?” Affiliate Marketing/Lead Generation In a Highly Competitive Market
  3. 3. Web Hosting Affiliate CPAs Affiliate Marketing/Lead Generation In a Highly Competitive Market
  4. 4. Yet..Great Web Hosts, Hosting Resellers & Affiliates Can Make Gobs of Money “BUT…they are few & far between!!!” Affiliate Marketing/Lead Generation In a Highly Competitive Market
  5. 5. Why is It So Hard to Succeed???  It is one of the most competitive spaces!  It is very crowded market space!  Most will not make enough $s to survive! Affiliate Marketing/Lead Generation In a Highly Competitive Market
  6. 6. And…Why Do So Many Fail? Put up banners & wait! Target & chase after the same keywords! Do not have $s & resources to compete with the big dogs! Forget that it is all about people, not technology! Affiliate Marketing/Lead Generation In a Highly Competitive Market
  7. 7. BUT wait ….there is a better way!! However there are few things you will need to avoid… Affiliate Marketing/Lead Generation In a Highly Competitive Market
  8. 8. Quick tips before starting 1. Study & learn from the best 2. Put in the time & effort 3. Determination & motivation 4. Self-discipline & time mgt. 5. Stay positive & optimistic 6. Communicate with Program Managers
  9. 9. Change the Playing Field! Do not follow the pack! Do not target hosting related keywords! Do not focus on selling hosting! Be Different – Change Your Selling Mindset! Affiliate Marketing/Lead Generation In a Highly Competitive Market
  10. 10. “The Secret Sauce!” Focus on Helping People with Problems!! There are more people with problems than people who need hosting AND they are starving for answers!! Affiliate Marketing/Lead Generation In a Highly Competitive Market
  11. 11. Why is Trust So Important? People who trust you are more likely going to TRUST “your recommendations” Affiliate Marketing/Lead Generation In a Highly Competitive Market
  12. 12. How to Find Starving People? Look for people asking questions or having problems related to web hosting *** Trust me… there are lots of them!!!*** Affiliate Marketing/Lead Generation In a Highly Competitive Market
  13. 13. Seek Out People in Distress! Answer questions in forums Write articles & blog about web hosting issues Create solutions to common problems i.e. “Web site keeps crashing!” Affiliate Marketing/Lead Generation In a Highly Competitive Market
  14. 14. Support is the great differentiator  Online manuals, forums, wikis & FAQs  Online tutorials & other visuals  24 x 7 Live chat & phone support  24x7 Knowledgeable technicians  Blogs & user communities … the more the better! Affiliate Marketing/Lead Generation In a Highly Competitive Market
  15. 15. Write Articles & E-Books About Common Problems & Solutions Then make them freely available everywhere! So am I crazy? Why would I share this Information? Affiliate Marketing/Lead Generation In a Highly Competitive Market
  16. 16. Saving the Best for Last! REMEMBER: “Solve people’s problems and you WILL GET their trust you need to convert your recommendations into sales” Affiliate Marketing/Lead Generation In a Highly Competitive Market
  17. 17. BUT You Still Need “Great SEO” Affiliate Marketing/Lead Generation In a Highly Competitive Market
  18. 18. Please Complete Survey! Session Track: Marketing & Sales Track Session Title: Affiliate Marketing/Lead Generation In a Highly Competitive Market (Curtis) R. Curtis, Chief Rainmaker SharksFly Marketing Solutions Inc. Curtis@SharksFly.com Tel: 1.206.414.3654 Cell: 1.604.313.7377 Sharksfly Marketing Solutions

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