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State of Local Search Today - Social Goes Local

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State of Local Search Today - Social Goes Local

  1. 1. @CurtisRCurtis State of Local Search Today – Social Goes Local (Curtis) R. Curtis, CEO Sharksfly Marketing Inc. CurtisRCurtis
  2. 2. @CurtisRCurtis Search Marketing (Present)
  3. 3. @CurtisRCurtis
  4. 4. @CurtisRCurtis
  5. 5. @CurtisRCurtis Time to Change
  6. 6. @CurtisRCurtis - A Gold Opportunity Local Search
  7. 7. @CurtisRCurtis Powerful & Growing 75% of all online business searches are locally related & the numbers are growing.
  8. 8. @CurtisRCurtis Why It Works 43% of search engine users are searching locally to buy offline. (comScore Networks) 73% of online activity is in one way or another related to local content (Google) 51% Internet users in the U.S explicitly characterize their behavior as “shop online, purchase offline” (NPD Group)
  9. 9. @CurtisRCurtis Local Advertising Revenues To Reach $144.9B By 2014
  10. 10. @CurtisRCurtis Battle of the Internet Giants
  11. 11. @CurtisRCurtis 3 Categories of Local Advertising 1. Search 2. Consumer Reviews 3. Social Networks LOCAL
  12. 12. @CurtisRCurtis #1 – Local Search
  13. 13. @CurtisRCurtis #2 – Consumer Review Sites
  14. 14. @CurtisRCurtis #3 – Social Networks
  15. 15. @CurtisRCurtis Google Places – New & Improved???
  16. 16. @CurtisRCurtis Link to website Add coupons Photos Videos (Only $25/m  ) Hyper Local - Tags for Google Places
  17. 17. @CurtisRCurtis
  18. 18. @CurtisRCurtis Facebook Places – The New Face of Local Search? Is This The Next Killer Local Advertising Platform?
  19. 19. @CurtisRCurtis Facebook Deals
  20. 20. @CurtisRCurtis American Eagle Outfitters: Offering 20 percent off. Gap: Giving blue jeans to the first 10,000 customers to claim their deal. Harrah's: Offering a complimentary nightclub admission, buffet or other gift to people who stop by any of its 10 Las Vegas resorts. JCPenney: Giving $10 off any $50 purchase. Lululemon: Sharing the gift of yoga by giving guests a pass to a local yoga studio. Macy's: Offering 20 percent off select merchandise. Some More Facebook Deals
  21. 21. @CurtisRCurtis The Next Generation of Local -- Mobile Phones vs. Tablets
  22. 22. @CurtisRCurtis Local Mobile Applications
  23. 23. @CurtisRCurtis Over 25% of all businesses are inaccurately listed or completely missing online where they need to be found.
  24. 24. @CurtisRCurtis
  25. 25. @CurtisRCurtis
  26. 26. @CurtisRCurtis For Additional Information: (Curtis) R. Curtis CEO, Sharksfly Marketing inc.  Office: 1 (206) 734-4711  Direct: 1 (604) 313-7377 CRCurtis@Gmail.com The State of Local Search Today

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