- A Gold Opportunity
Powerful & Growing
75% of all online business searches are
locally related & the numbers are growing.
Why It Works
43% of search engine users are searching
locally to buy offline. (comScore Networks)
73% of online activity is in one way or
another related to local content (Google)
51% Internet users in the U.S explicitly
characterize their behavior as “shop
online, purchase offline”
Local Advertising Revenues
To Reach $144.9B By 2014
American Eagle Outfitters: Offering 20 percent off.
Gap: Giving blue jeans to the first 10,000 customers to
claim their deal.
Harrah's: Offering a complimentary nightclub admission,
buffet or other gift to people who stop by any of its 10
Las Vegas resorts.
JCPenney: Giving $10 off any $50 purchase.
Lululemon: Sharing the gift of yoga by giving guests a
pass to a local yoga studio.
Macy's: Offering 20 percent off select merchandise.
Some More Facebook Deals
The Next Generation of Local
-- Mobile Phones vs. Tablets