The document discusses the power of advertising in the Facebook News Feed. It notes that News Feed is where people spend a large amount of their time on Facebook and are more likely to engage with branded content there than on a brand's page. The summary discusses how advertisers can connect with people in News Feed through relevant organic stories, sponsored stories to reach more people, and using News Feed to engage people at the center of their Facebook experience. Advertisers are also encouraged to use News Feed to influence customers and drive their brand and business results.