Downloaded 17 times
Uploaded byMark Frary
stm 2012 facebook neasa costin
This document provides an overview of how to use Facebook to promote travel. It discusses: 1. Travel is inherently social and people are increasingly sharing travel plans and experiences on Facebook. 2. Steps to successfully use Facebook include connecting with relevant audiences, engaging people to build relationships, and influencing advocates to drive word-of-mouth marketing. 3. The document introduces Facebook tools like Custom Audiences, Exchange, and Mobile App Install Ads to help travel companies reach audiences and measure results.
More Related Content
Similar to stm 2012 facebook neasa costin
stm 2012 facebook neasa costin
- 1. FACEBOOK: HOW TOUSE IT IN TRAVEL Neasa Costin - Facebook
- 2. Agenda • Travel isinherently social • How people are talking about your travel company • Steps to Success • Case Study @socialtrav ,#STM2012
- 3. Why is Facebookthe BEST platform to promote Travel?
- 4. 1 BILLION 58% return daily MONTHLY ACTIVE USERS
- 5. Source: Facebook InternalData, Mar 2012
- 6. the world haschanged How we consume media is rapidly changing too …
- 7. The amount ofdata we process daily is increasing We turn to our friends to filter this information Friends Interests Friends´interests
- 8. The web isbeing rebuilt around people. No advertising has more impact than the opinion of friends and family Friends Interests Friends´interests
- 9. People are extremelyengaged on Facebook… 85% of people on Facebook are content creators 5.5B stories posted every day (worldwide, average) Source: Facebook internal data, June 2012.
- 10. These conversations arehappening on a massive scale
- 11. Information Stories 42% 60% 83% milestones posted on trust a travel factor online opinions people’s timelines are recommendation from into their travel decisions about travel friends and family
- 12. Conversations about traveloccur on Facebook … 2/3 Share holidays plans on Facebook Sources: Forbes (July 2012), Mashable (March 2012)
- 13. Conversations about traveloccur on Facebook … Over 50% Say that seeing friends’ vacation pictures inspired them to book a trip to that destination Sources: Forbes (July 2012), Mashable (March 2012)
- 14. Conversations about traveloccur on Facebook … Over 70% Update their status and/or share photos while on holiday Sources: Forbes (July 2012), Mashable (March 2012)
- 15. Conversations about traveloccur on Facebook … Over 50% Like pages specific to a vacation
- 16. These conversations arehappening across the whole travel cycle 59% post a 76% post vacation Facebook status photos to a social about an upcoming network when they vacation get back I dream 55% like a vacation specific page when 52% like Facebook they get back pages specific to an upcoming vacation I’m back I plan 40% post online reviews 70% update their status I’m there I travel 46% check in to a 72% post vacation photos location to a social network Source: Mashable, March 2012
- 17.
- 18. CONNECT with moreof the right people more effectively online and on mobile ENGAGE people and build relationships with lightweight interactions INFLUENCE your advocates and let them drive word-of-mouth at scale INTEGRATE the social element into your business and becoming social-by-design
- 19. Reach the rightpeople more efficiently with more accurate ad targeting Broad campaign Narrow campaign accuracy accuracy 95% 90% 72% 25% 60% cost cost savings savings 35% Online Facebook Online Facebook average average Source: Nielsen OCR, October 2011.
- 20.
- 21. Introducing 4 newproducts for driving results Facebook Custom Audiences Exchange Mobile App Offers Install Ads
- 22. Facebook Custom Audiences We’reenabling marketers to find not only the kinds of people they want to talk to, but the specific people they want to reach.
- 23. In a crowdedEmail marketing space…
- 24. How does itwork? 1 2 5 Audience segment Power Editor List of people interface Company computer (emails, UIDs, 3 Facebook system phone) 4 • Sign-up CTR up 43% • Cost per Lead down 30 % Company’s hashed Facebook’s hashed data data
- 25.
- 26. Volume Rest Faceb Facebook serves ook 25% Of the world’s display ad impressions (Comscore)
- 27. FBX – FacebookExchange
- 28. Trials have showngreat results TechCrunch Mashable Bloomberg
- 29.
- 30. Reach people inmore places with Facebook mobile 543M mobile monthly active users 67% YOY mobile monthly active user growth Source: Facebook 10Q, June 2012.
- 31. Your brand canbe the core of our mobile experience Full screen on mobile
- 32. Introducing: Mobile AppInstall Ads
- 33.
- 34. Facebook drives businessresults more effectively More reach Better targeting Business results Monthly active users Broad campaign accuracy Across 60+ campaigns: 1 billion 58% return daily 95% Across all 72% 5x+ platforms 25% ROI 3-5x 67% cost savings ROI YOY growth Online Facebook • 70% had 3x+ return on ad 543 Mobile average spend M • 49% had 5x+ return on ad spend
- 35. With thanks toour partners