The Facebook Edgerank algorithm determines what content is displayed in a user's News Feed. It favors content from friends and pages that the user interacts with often, like commenting on and liking their posts. It also favors more recent content and types of content that tend to generate more interactions, like photos and videos over links or text posts. For brands, maximizing Edgerank involves focusing on fan quality over quantity, engaging fans with high-quality content, and timing posts strategically throughout the day rather than back-to-back. This encourages more fan interactions and gets the brand's content in front of more eyes in the News Feed.
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
All of the changes add up to one thing, a much ‘stickier’ experience for Facebook users.
Here's what you need to know from Facebook's NewsFeed announcement on 03/07/13.
Have follow up question or just want to get in touch? Email me at christopher.stemborowski@beamland.com !
A point of view on Google Plus for brands. It serves as a reference and guide on the features and functionalities available on the platform and how brands can leverage them.
A presentation at SES Singapore 2013 on Content Marketing by @ladyxtel:
1. What's the difference between Content Marketing and Social Media Marketing
2. Challenges of Content Marketing - People, Goals, and Execution
3. Basic Framework for Content Marketing - Strategy, Workflow, Distribution, Team, Analytics
4. Simple Motifs - Behaviours > Demographics, Creativity as a function of Insight & intuition, Social Content vs Content
5. Metrics to Understand
6. Resources
Facebook's Edgerank- Understanding It for Content CurationChristel Quek
The content which appears on top of your Facebook News Feed was not there by chance.
You can also read a Guest Post I did on "Sneaky Brands and Facebook Edgerank" on Fluffylinks.com, a site chronicling the world's most creative marketing campaigns and digital trends. http://www.fluffylinks.com/how-brands-can-maximise-facebook-edgerank
A shorter version of that guest post is on my website here: http://ladyxtel.com/3-ways-brands-can-maximise-the-facebook-edgerank/
Digital Outlook (Econsultancy) Keynote: 2014 Trends for Content & SocialChristel Quek
This keynote was presented at Digital Outlook 2014, organised by Econsultancy on 2014 Trends for Content & Social.
2014 Trends will bring the creation of real user value back into focus. By understanding the intersection of user needs and brand expertise, value creation can be manifested through understanding Content, Context, and using them to drive Advocacy.
2014 Trends for Content:
- Social Intelligence Centers
- From Publisher to Activator
- From Ego Analytics to Business Metrics
2014 Trends for Context:
- Battle of the Feeds
- Micro Social, Macro Possibilities
- Behaviour > Demographics
2014 Trends for Advocacy:
- Passion Points for C.I.A (Celebrities, Influencers, Advocates)
- It's not Real if it's not Relevant
- Intersection of User Graphs
Win At Content on Twitter
#WinAtContent includes sections on crafting a brand's content strategy on Twitter, the usage of rich media Tweets to reach users throughout the funnel, and features best-in-class work by leading brands around the region.
All of the changes add up to one thing, a much ‘stickier’ experience for Facebook users.
Here's what you need to know from Facebook's NewsFeed announcement on 03/07/13.
Have follow up question or just want to get in touch? Email me at christopher.stemborowski@beamland.com !
A point of view on Google Plus for brands. It serves as a reference and guide on the features and functionalities available on the platform and how brands can leverage them.
A presentation at SES Singapore 2013 on Content Marketing by @ladyxtel:
1. What's the difference between Content Marketing and Social Media Marketing
2. Challenges of Content Marketing - People, Goals, and Execution
3. Basic Framework for Content Marketing - Strategy, Workflow, Distribution, Team, Analytics
4. Simple Motifs - Behaviours > Demographics, Creativity as a function of Insight & intuition, Social Content vs Content
5. Metrics to Understand
6. Resources
Facebook's Edgerank- Understanding It for Content CurationChristel Quek
The content which appears on top of your Facebook News Feed was not there by chance.
You can also read a Guest Post I did on "Sneaky Brands and Facebook Edgerank" on Fluffylinks.com, a site chronicling the world's most creative marketing campaigns and digital trends. http://www.fluffylinks.com/how-brands-can-maximise-facebook-edgerank
A shorter version of that guest post is on my website here: http://ladyxtel.com/3-ways-brands-can-maximise-the-facebook-edgerank/
Digital Outlook (Econsultancy) Keynote: 2014 Trends for Content & SocialChristel Quek
This keynote was presented at Digital Outlook 2014, organised by Econsultancy on 2014 Trends for Content & Social.
2014 Trends will bring the creation of real user value back into focus. By understanding the intersection of user needs and brand expertise, value creation can be manifested through understanding Content, Context, and using them to drive Advocacy.
2014 Trends for Content:
- Social Intelligence Centers
- From Publisher to Activator
- From Ego Analytics to Business Metrics
2014 Trends for Context:
- Battle of the Feeds
- Micro Social, Macro Possibilities
- Behaviour > Demographics
2014 Trends for Advocacy:
- Passion Points for C.I.A (Celebrities, Influencers, Advocates)
- It's not Real if it's not Relevant
- Intersection of User Graphs
Win At Content on Twitter
#WinAtContent includes sections on crafting a brand's content strategy on Twitter, the usage of rich media Tweets to reach users throughout the funnel, and features best-in-class work by leading brands around the region.
The Future of Social is Mobility - by @ladyxtelChristel Quek
FEATURED on Slideshare, 20th November 2012.
This is a presentation I gave recently to some of Havas Media Ortega's key clients, including Unilever, Globe Telecom, and Unilab, the largest pharmaceutical company in the Philippines.
In this presentation, I reflect upon what are some key motifs marketers need to bear in mind as they navigate the increasingly complex brand landscape.
1. Instead of focusing on "Social Media" as a channel, treat "Social" as a behavioral shift.
2. Instead of thinking about Mobile (Hardware), think about Mobility (Software).
3. The rise of social and mobility are intrinsically linked, and have led to a great volume & velocity of
earned media generated by tastemakers, interest graphs and social graphs.
I then elaborated upon these thoughts in 4 key themes:
- The Liquidity of Social Communities
- The Power Shift to Consumers
- The Science of Contagious Social Content
- Consistency in Brand Experience
A case study from Havas Sports and Entertainment + MPG Germany, with their work on Sparkasse Bank, was also touched upon.
Indeed, the age of mobility has resulted in a fundamental power shift- where power is now with the people and not the brand, and where liquidity of earned media conversations can alter brand perceptions, and where social and mobile are no longer just channels, but also behavioral shifts.
Facebook's EdgeRank: How to Make Sure You're in the News FeedStephen Jones
The Facebook News Feed has become one of the most effective digital marketing tools for brands, both big and small. Understanding how the News Feed works is essential to ensuring your brand’s content is seen by the right people.
Friend2 friend how to boost engagement with a social app finalAlice Lankester
This White Paper highlights three overarching principles for boosting brand engagement on Facebook, drilling down to 10 specific best practices. It uses specific examples, with concrete and actionable ideas, that have been taken from Social Engagement Apps built and deployed for Friend2Friend clients.
Similar to Facebook's Edgerank - Uncovering the formula of the Facebook News Feed (20)
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Facebook's Edgerank - Uncovering the formula of the Facebook News Feed
1. The
Facebook
Edgerank
Uncovering the formula of the Facebook News Feed
CHRISTEL QUEK
SOCIAL MEDIA STRATEGIST
Twitter: @ladyxtel
1
2. What is the Facebook The algorithm which display the relevant
Edgerank?
content from users and pages is called Edgerank.
According to o cial statistics released by
To explain it, here are some initial
Facebook, the average Facebook user has 130
definitions.
friends. The News Feed is the first page that users
will see upon logging into the site. Thus, it is
Any content which is generated on your
important to optimise the objects -status updates,
News Feed is called an Object. An Object can be a
photos, videos, links- which users will find more
status update, an external link shared by your
relevant to their interests, and encourage greater
friend or a Page, a photo, and so on. Whenever a
interactivity and time spent on Facebook.
user interacts with an Object with comments, likes,
Facebook has ensured that the News Feed only
and tags, an “Edge” is created. The Rank of the
displays a set of updates generated from certain
“Edge”, i.e. the Edgerank, is thus determined by
friends or pages. Furthermore, these News Feed
the` interaction frequency that a user has with a
updates only seem to be generated from the same
friend’s Object.
circle each day.
This interaction frequency comprises of
three components - an a nity score between a
viewing user and the edge creator, the weight
given to a particular edge, and the time decay
factor based on how long ago was the edge
created. The a nity score between the user and
the creator of the object will naturally be higher if
the user interacts with the creator’s profile often.
This includes checking the creator’s profile, leaving
comments and likes, and sending Facebook
messages. There is a measured “weight” of each
Edge- for example, a comment carries more
weight compared to a Like. Lastly, the older an
Edge is, the less important this Edge will become.
In short, an Object from a friend or a page
Diagram 1: A Facebook “Edge” of Created is more likely to show up on your News Feed if a
Content user has been interacting with them often recently.
2
3. trump over Likes as well, and all these will
Furthermore, “popular” objects which many of significantly increase the weight of an Edge.
your friends have been interacting with recently
will also show up on your News Feed. Furthermore, times and dates matter to
Facebook. The most recent updates will get more
“prime time” on a News Feed compared to
Strategic Observations about updates that happened in the past.
Edgerank
From this insight, a strategic observation is
that Edgerank clearly indicates the importance of
bringing Facebook users to a friend’s profile or
p a g e re g u l a r l y to i n c re a s e v i s i b i l i t y a n d
consequently, the a nity score. Moreover, as
Facebook favours interactivity, it is important to
engage and encourage conversations on objects to
increase visibility on the News Feed. This
highlights to Facebook that your Object is
important when there are multiple interactions
with it.
Another strategic observation is that
“stalking” a particular profile or page does improve
the a nity score in Edgerank. The more your
profile gets visited, the higher the Edgerank
performance of your profile, which subsequently
increases the propensity of your a nity score and
ensure that your updates hit the “Top News”
stories in the Facebook News Feed.
Furthermore, to increase exposure to
Facebook users, the weight of the Edge needs to
be taken into serious consideration. Media such as
Photos and Videos are preferred to Links, and
Links are preferred to Status Updates. Comments
3
4. Maximising Edgerank for
Brands
(i) Quality of Fans (ii) Quality of Content
While some brands view the numbers of
No matter the original objective of
“fans” that their brand’s fan page gets as of an
establishing a brand’s presence on Facebook,
absolute importance, a more precise indicator
every brand would want to ensure that their
would be the quality of fan interactions that a
updates would receive maximum exposure and
Brand’s fan page has on Facebook. There are sites
coverage. To do that, the said brand needs to stay
which o er “Fan-buying” services for Facebook
on top of the News Feed and have a constantly
Fan Pages, but it is more important to attract
high Edgerank with their fans. A Brand’s strategy
quality fans ; rather than just the mere quantity of
on Facebook is to consider every single fan
them. To ensure a continued quality of fans and a
interaction as an opportunity to get insights from
strong fan base even if the fan page was to
their potential customers and learning more about
disappear one day is to ensure that the Page will
them. Thus, to achieve a high Edgerank and after
continue to deliver upon the fan’s expectations of
taking the formula into consideration, the goal is to
the Brand on the page, and to continually engage
post content, polls, and questions that would
with them. In a way, the Edgerank is built upon a
constantly engage with the fans connected to the
certain “Word-of-Mouth” component - with more
brand. With a greater variety and engagement
organic likes and comments on Objects, the
with fans, fans would leave more “likes” and
objects would have a higher propensity to appear
comments on your brand’s Objects and thus, your
on top of the News Feed, and subsequently
brand’s fan page will get increased visibility and
attracting more quality fans to participate and
exposure on the News Feed. There would be a
engage with the brand in a multiplier e ect.
multiplier e ect as the News Feed will be more
likely to show a popular Object which has been
commented upon multiple times by mutual friends.
4
5. (iii) Timing
It is also clear that timing plays a crucial
role in determining the maximum exposure for
your Brand’s object on the News Feed. There
should be a clear content strategy with a regular
schedule which allows the brand to post content,
such as status updates and photos, at least once or
twice a day. Posting back-to-back updates too
often will definitely hinder the ability to get certain
content noticed by your fans, and the distribution
of fans to post ratio will be uneven.
Conclusion for Brands
To f u l l y u n d e r s t a n d a n d m a x i m i s e
Edgerank, brands must return to the objectives for
establishing a presence on Facebook. One of the
key ideas is to encourage fans to build a buzz
around the brand’s page, share it with their peers,
enhance the value of the brand’s presence on
Facebook, and pushing it to be a talking point on
top of the News Feeds. The presence of Edgerank
is thus a clear indication that the power in making
or breaking a brand’s popularity and success on
Facebook lies in the hands of the consumers, and
not solely the brand itself.
5