Socialbakers is a social media management company headquartered in the Czech Republic with over 160 employees and local representatives in several countries. It has been in business for 4 years and offers both a SaaS platform and professional services. 20% of its clients are Fortune 500 companies and it receives over 500,000 monthly visits. The document then provides details on how social media has changed and the importance of having a social media strategy integrated into a company's overall business model. It discusses best practices for social media marketing and analytics.
With over 500 million users worldwide and unprecedented targeting capabilities, Facebook offers a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook's product offerings, audience breakdown, best practice and position on gaming. The session will also allow time for a comprehensive Q&A session.
Nikki Lannen, UK & Ireland Representative, Facebook
What 120 Billion Facebook Impressions Have Taught Us - Dennis YuSFIMA
What 120 Billion Facebook Impressions Have Taught Us
Dennis Yu, CEO, BlitzLocal
We will go through key leanings by vertical, across 13,00 pages and 2,00 ad campaigns. How does the new Timeline affect brands and what are the three secrets to beating the Facebook EdgeRank algorithm to get more exposure in the newsfeed? Facebook admitted that 86% of fans never see what you post- a number that is only getting worse.
Walk away from this session armed with:
- an understanding of which Facebook metrics can be gamed
- benchmarks for your industry that you can measure yourself against
- three proven tips to increase newsfeed optimization
- a 110 page Insider's guide on Facebook marketing with real data and examples
With over 500 million users worldwide and unprecedented targeting capabilities, Facebook offers a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook's product offerings, audience breakdown, best practice and position on gaming. The session will also allow time for a comprehensive Q&A session.
Nikki Lannen, UK & Ireland Representative, Facebook
What 120 Billion Facebook Impressions Have Taught Us - Dennis YuSFIMA
What 120 Billion Facebook Impressions Have Taught Us
Dennis Yu, CEO, BlitzLocal
We will go through key leanings by vertical, across 13,00 pages and 2,00 ad campaigns. How does the new Timeline affect brands and what are the three secrets to beating the Facebook EdgeRank algorithm to get more exposure in the newsfeed? Facebook admitted that 86% of fans never see what you post- a number that is only getting worse.
Walk away from this session armed with:
- an understanding of which Facebook metrics can be gamed
- benchmarks for your industry that you can measure yourself against
- three proven tips to increase newsfeed optimization
- a 110 page Insider's guide on Facebook marketing with real data and examples
SLAM Strategy Social Media Live - Case StudyShaun Cornu
SLAM Strategy formally SLAM Marketing, Social Media Live is the most up to date social media strategy on the market. Perfect for any business wanting to get live coverage of their event to all their fans in a truly engaging way. This is real social media
This fall, our Global Social Media team takes a step back at the five underlying social media trends spotted as of September 2012. With over 1.4 billion social media users (19.2% increase over 2011) we continue to witness unprecedented growth in an industry where new players, features, and technologies are introduced every single day. And as the industry furthers its scale globally, we'll no doubt see additional shifts in trends and behaviors as new markets enter in with unique cultures and practices of their own.
nToklo delivers personalised content recommendations and social integration tools for online retail, helping brands increase awareness and influence in the decision making process of online retail. We know Social Commerce!
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
Fresh ID's Social ID methodology is a phased approach of listening and gathering data to determine where you are right now, formulating a plan of action with your key stakeholders for improvement or involvement with your audience, and then (usually) as a monthly retainer we execute activities that we planned to help your business grow by becoming more approachable, sociable and interacting online. Learn more at http://freshid.com/social-id and see examples in our portfolio of social channel design.
As Director of Public Relations for McDonald’s USA, Molly (@Molly_McDs) oversees the Public Relations strategy to support McDonald’s U.S. business and brand. She is responsible for developing and leading a strategic, measurable and integrated communications platform to effectively reach and engage defined audiences with McDonald’s story, business and brand actions.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
SLAM Strategy Social Media Live - Case StudyShaun Cornu
SLAM Strategy formally SLAM Marketing, Social Media Live is the most up to date social media strategy on the market. Perfect for any business wanting to get live coverage of their event to all their fans in a truly engaging way. This is real social media
This fall, our Global Social Media team takes a step back at the five underlying social media trends spotted as of September 2012. With over 1.4 billion social media users (19.2% increase over 2011) we continue to witness unprecedented growth in an industry where new players, features, and technologies are introduced every single day. And as the industry furthers its scale globally, we'll no doubt see additional shifts in trends and behaviors as new markets enter in with unique cultures and practices of their own.
nToklo delivers personalised content recommendations and social integration tools for online retail, helping brands increase awareness and influence in the decision making process of online retail. We know Social Commerce!
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
Fresh ID's Social ID methodology is a phased approach of listening and gathering data to determine where you are right now, formulating a plan of action with your key stakeholders for improvement or involvement with your audience, and then (usually) as a monthly retainer we execute activities that we planned to help your business grow by becoming more approachable, sociable and interacting online. Learn more at http://freshid.com/social-id and see examples in our portfolio of social channel design.
As Director of Public Relations for McDonald’s USA, Molly (@Molly_McDs) oversees the Public Relations strategy to support McDonald’s U.S. business and brand. She is responsible for developing and leading a strategic, measurable and integrated communications platform to effectively reach and engage defined audiences with McDonald’s story, business and brand actions.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
Fra Markedu's Facebook markedsføring og tips webseminar på dansk
Webseminaret giver en introduktion til hvordan man bør tænke for at få mest mulig success med markedsføring via Facebook.
Digital influence 501: What are the next trends and hot cases in social mediaMarkus von der Luehe
Author: Brian Giesen, Strategy Director at Ogilvy
Brian discusses why social media and word of mouth marketing are important to business, what the ingredients of digital influence and the measurement options are.
This speech was given at the Adknowledge social media conference in Sydney.
Review of social media growth and evolution as a marketing tool. Social media as a powerful way for Health and Fitness businesses to increase google rank and community engagement. HealthFit Sherpa as a cost effective way to outsource social media content generation for your business.
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Socialbakers (Lukáš Maixner) na semináři Markething.cz
1. Introduc1on
› Lukas Maixner, Co-Founder Used
by
Leaders
› HQ in Czech Republic
› Local reps in United Kingdom,
United States, Germany, France,
Turkey, United Arab Emirates,
Brazil, Mexico
› Team of 160 employees
› 4 years in the market
› SaaS Platform & Professional
Services Unit
7. How to Analyze & Engage in Social
Lukas Maixner, Co-Founder (@lukasmaixner)
8. Social
Media
has
changed
› Dramatic change in the last 3 years in social media
› Social media has emerged as a new marketing channel
› New ways to interact with customers
› Creating social links between brands and customers
12. Social
becomes
part
of
your
business
› Social media strategy needs to become
part of your overall business model
› It is not only about being present on social
platforms, now it is about acting properly
and actively
› Important to implement fully into your
business processes
13. Social
Media
Marke1ng
Evolu1on
Engagement
Measurement
Establishment
Truly
taking
Listening
Advantage
of
Team
social
media
Set-‐up
Content
Phase
1
Phase
2
Phase
3
14. Social
is
changing
all
the
1me
Users
are
changing
Brands
are
changing
PlaMorms
are
changing
15. Users
Are
Changing
2007 2008 2010 2012
(50 M users) (100 M users) (500 M users) (1 B users)
¨
Avg age 26 Avg age 26 Avg age 23 Avg age 22
Australia Chile Brazil Brazil
Canada France India India
Turkey Turkey Indonesia Indonesia
UK UK Mexico Mexico
USA USA USA USA
One Billion People on Facebook, newsroom.fb.com
17. PlaMorms
Are
Changing
Average
Reach
per
page
is
decreasing
Pages
reach
only
10
–
20
%
of
their
total
audience
90
%
Fans
never
go
back
to
a
Page
they
like
18. Social
becomes
part
of
your
business
› Social media is hard to implement & measure if
you don’t have a concept or the right tools
› It’s not about one metric, it’s about monitoring a
complete set of metrics relevant to your particular
business
19. Metrics
to
follow
Fans
&
Fan
Growth
Page
Response
AcFvity
Engagement
20. The
Social
Ba#le
for
Engagement
in
the
Newsfeed
Average
Facebook
user
in
Europe
likes:
53
Facebook
pages*
*
Socialbakers
Facebook
Panel
21. Social
BaRle
in
the
Newsfeed
Average
Number
of
Brand
Pages
Posts
36
posts
per
month
vs.
7
posts
per
month
32. 2
-‐
Follow
the
Rules
The
more
people
that
report
your
Page,
the
more
Facebook
will
penalize
you.
This
results
in
rapid
decrease
of
your
future
reach.
34. 4
-‐
Post
Frequency
More
than
90%
of
Fans
never
visit
a
brand
Facebook
Page
again.
Make
sure
to
stay
in
touch
with
your
users
but
don‘t
spam
their
Newsfeed!
35. 5
-‐
Post
Timing
User
Ac1vity
Find
out
when
your
posts
get
the
most
aRen1on
36. Time
Decay
2500
70
Average
Likes
Average
organic
unique
60
2000
impressions
50
Impressions
1500
Likes
40
30
1000
20
500
10
0
0
1
3
5
7
9
11
13
15
17
19
21
23
25
27
29
31
33
35
37
39
41
43
45
47
49
51
53
55
57
59
61
63
65
67
69
Time
in
Minutes
An
old
story
is
a
dead
story.
44. Situa1on
and
Objec1ve
» AVEA`s fanpage had 175k
fans before the campaign,
not even close to the
number of people using
their communication
services
» AVEA wanted to grow the
fanbase and also get to
know the fans better, so
they could reach out to
wider audience and meet
their customer`s needs
44
45. The
Goal
» Boosting the number of
fans and getting to know
their demographics –
those were the basic
goals set for the campaign
» The campaign was aimed
to making people come to
the Facebook page, Like
it, use an app designed
for the campaign and
even provide their phone
number
» Motivation? Free minutes!
45
46. The
Campaign
» As the first mobile telecom
operator in the world,
AVEA connected their
Facebook page with real
life benefits
» By becoming a fan and
using an app, customers
could immediately claim
their discounts by
enterning their phone
number
46
47. Results
» After less then a month
Avea reached one million
fans. Until now, the
number grew to over 1.8
million
» Social media needs more
examples of how
companies make money
in social media, and this is
one of them.
47
48. How
to
get
6,000
people
to
visit
your
company
premises
in
one
day?
49. Objec1ve
» As a part of new packaging
campaign, communicated as
“Staropramen in the best
shape”, the brand decided to
host an exclusive music event
on the brewery premises
» This event was “invitation
only” special thank you to
brand’s Facebook fans, no-
body else could get in!
» Our task was to promote the
event and have users to sign
up on guest list
49
50. Our
Solu1on
» To gain access to the party,
users had to be Staropramen
fans on Facebook
» Upon entering the app, they
received a unique ticket with bar
code allowing them and 1 friend
to come in
» Users were also able to
customize the bottle etiquette
with their picture – this visual
element together with the free
party invitation guaranteed high
visibility and viral sharing of our
message
50
51. Results
» We proved the Social-Offline
concept works by handing out
over 4 000 tickets to the
brand Facebook fans
» Original goal was 3 000
visitors and the limit had to be
increased due to massive
demand from fans
» We managed to bring over
6 000 users on that day to
Staropramen premises ONLY
by promoting the event via
social channels
51
52. Results
» With the party approaching,
the number of users obtaining
tickets grew to 400 per day
» We managed to start a huge
WOM effect: Fans were
asking and bidding for
barcodes on Staropramen
Facebook Page even after all
tickets were handed out
» The exclusivity and
attractiveness of the event all
connected to the brand
resulted in big success and
very positive reaction of fans
52
53. The
Takeaways
Analyze
the
your
target
market
Understand
your
consumers
Run
campaigns
and
develop
great
content
Analyze
(again!)
and
learn
53