The Power of Dislike is a 45 minute key-note style talk which rips the traditional social media dogmas apart. Today’s social media marketers are blindly chasing “likes” on Facebook, followers on Twitter, viewers on Youtube etc. But this blind like-hunting has turned into a narcissistic game of superficial ego building, which has no true value for the companies and organizations participating in the game. In stead we need to focus on the true power of social media, which is the power of dislike! http://socialmediaweek.org/copenhagen/events/?id=50483

1. The Power of Dislike

2. Exercise

3. Criticism creates conversation

4. Flatter creates… Flatter

5. Flatter is nice

6. But conversation
is business

7. Who are the social media heros?

14. 12 years ago

15. You have two choices. You can
continue to lock yourself behind facile
corporate words and happytalk
brochures
Or you can join the conversation

16. We have forgotten about
conversation

17. And good conversations start
with a dislike

18. It is time to rediscover

19. The Power of Dislike

20. But how can
be good?

21. Let’s sing a song

23. Hate something

24. Change something

25. Make something better

26. Cacophony
The Digital Cacophony
Digital Cacophony
The Age of Cacophony
The Voice of Cacophony
Understand Cacophony
Tune in to the Cacophony

28. 4:45 AM

33. But why does it work?

34. It helps you make
better products

35. It keeps you fit

37. It creates
conversation

38. But not all dislikes are equal

39. Dislike
I hate everything that you and your products represent (Hater)
Like

42. Dislike
I hate everything that you and your products represent (Hater)
I love everything about your brand and your products and I am
passively awaiting your next product release (fan-boy)
Like

44. Dislike
I hate everything that you and your products represent (Hater)
The power of dislike
I don’t really have a relation with you or your brand, but this
product is bad!
I love everything about your brand and your products and I am
passively awaiting your next product release (fan-boy)
Like

45. Transparent customer service

46. Open evaluation

47. Dislike
I hate everything that you and your products represent (Hater)
The power of dislike
I don’t really have a relation with you or your brand, but this
product is bad!
I like the idea of the product, but it needs improvement!
I love everything about your brand and your products and I am
passively awaiting your next product release (fan-boy)
Like

48. Idea generation

49. Embedded feedback

51. Dislike
I hate everything that you and your products represent (Hater)
The power of dislike
I don’t really have a relation with you or your brand, but this
product is bad!
I like the idea of the product, but it needs improvement!
I love everything about your brand and your products, but I think I
can help you do it even better!
I love everything about your brand and your products and I am
passively awaiting your next product release (fan-boy)
Like

53. The challenge!

54. Nobody likes to be disliked

55. How to learn to be disliked

56. Fight your hubris
There is ALWAYS someone smarter than you

57. Exercise

58. Always be under construction

59. And you
don’t have
to be a zen
master

60. Forget the gold rush and start the
conversation with your dislikers

61. Dislikes
Feedback
Suggestions
Criticism
Improvements
Cases
@
www.powerofdislike.com
or
@petersvarre

62. peter@petersvarre.dk
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