The document discusses how membership organizations can maximize social media to increase member retention and attract new members. It educates about major social media platforms like Facebook, LinkedIn, Twitter, YouTube and Foursquare. It emphasizes engaging existing connections through listening, sharing valuable content and exceeding expectations. It also stresses the importance of providing a sophisticated customer experience to grow members through increased retention and attracting new people. The presentation aims to help membership organizations develop strategic social media brand plans and metrics to continuously improve results.

1. Maximize Social Media ForMember Retention Success Social Biz Members Strategic BREAKTHROUGHS For Membership Organizations To Increase Member Retention And Attract New Members Presented by Brenda Leguisamo March 2011

2. Objectives I. Educate Social Media Facebook, LinkedIn, Slideshare, Twitter, YouTube, Foursquare Strategic Brand Plan Metrics II. Engage All Your Connections Listen To Your Audience Share Value Added Content Family, Friends, Colleagues, Universities, Companies III. Grow Your Members Sophisticated Customer Experience IV. Let’s Stay Connected!

3. I. Educate Social Media Platforms

4. I. Educate (cont.) Social Media Revolution (Refresh) by Erik Qualman Video http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

5. I. Educate (cont.) Some of Most Used Social Media Platforms 175 million users 500+ million users 300+ million users 90+ million users 6.5 million users 45 million monthly visitors Source: Data obtained from respective websites

13. I. Educate (cont.) Metrics Identify Key Factors Measure Each Social Media Platform Analyze For Continuous Improved Results

14. II. Engage All Your Connections Listen To Your Audience Share Value Added Content Manage and Exceed Client Expectations Do Not Spam

15. II. Engage All Your Connections (cont.) Friends Family Colleagues Universities For-Profit Companies Non-Profit Companies

16. III. Grow Your Members Provide Sophisticated Customer Experience Think Out-Of-The-Box Increase Member Retention Attract New Members

17. III. Grow Your Members (cont.) Membership Organization

18. IV. Let’s Stay Connected! Receive YOUR COMPLIMENTARYMembership Organization Strategy Evaluation! Membership Organization Social Biz Members Strategic BREAKTHROUGHS For Membership Organizations To Increase Member Retention And Attract New Members Join Our Network At http://SocialBizMembers.com