5.5+ lacs views, because hashtag did the trick. A case study on how applying the basics correct can help in making your campaign go viral on Social Media.

1. Case Study
Who is a Teacher? – Video Campaign

2. Introduction to the brand
Videocon Mobile Phones is making a big charge for the
growing smartphone market in India. Since their launch
they have continuously introduced new models in the
market offering consumers a great value proposition
combined with the latest in style & technology.

3. Objective & Concept
Objective:
To capture the sentiment around Teacher’s Day (5th September) and amplify the presence
of Videocon Smartphones on Social Media.
Concept:
Every person has a memory attached with their Teachers. In order to bring back those
memories we made a video #WhoIsATeacher depicting different notions of what a teacher
might mean to us, through the use of the 26 alphabets. Each alphabet denoted a memory
or trait.

4. Execution
The video #WhoIsATeacher was created using 26 words associated to our teacher &
uploaded on the Facebook & YouTube.

5. Creative Set

6. Creative Set

7. Performance – Video - Metrics
The metrics are updated till
13th October 2015.

8. Performance - Video - Metrics
On Posts On Shares Total
Impressions - - 86,32,647
Reach - - 45,32,194
Views - - 5,31,188
Likes 4,263 66,686 70,949
Comments 308 8,744 9,052
Shares 22,504 852 23,356 The metrics are updated till
13th October 2015.

9. Performance – Video - Metrics
Organic Views – 5,16,870
Paid Views – 14,318

10. Performance - Video - Metrics
Unique Video Views – 5,00,999
Repeat Video Views – 30,189

11. Performance – Video
• Over 8.6 million impressions generated of the Video Post
• The video has reached over 4.5 million users on Facebook
• 530K+ Views on the video
• Nearly 71,000 Post Likes were garnered on the video post
• We got 9,000+ Post Comments on our video post
• 23K+ Post Shares on the video post

12. Results & Viral-ity
• In India Teacher’s Day is celebrated on 5th September 2015, where as International
Teacher’s Day is celebrated on 5th October 2015.
• When the campaign ended in India we clocked nearly 25K views but due to the use of
general hashtag #TeachersDay in the copy, the video post was searchable when the
buzz of International Teacher’s Day activated on Facebook.
• Due to engaging content the video it caught the eye of world audience and it became
viral.
• This viral-ity magnified the metrics of the Facebook Page to such extent that we
received an organic reach 6 times more than the whole month of September in just
two days, 4th & 5th October.
• Though the occasion buzz is over the video is receiving views on a daily basis adding
to metrics.

13. Results & Viral-ity
Graph of organic impressions of the Facebook Page. The rise from 2nd till 9th mark the viral-ity
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14. Thank You
Find out more about us at
www.solomosalsa.com