The movie poster depicts half of the doll protagonist Annabelle's face against a dark background, suggesting she has both good and evil sides. At the top, text reads "Before The Conjuring," linking this film to the popular Conjuring movie franchise. The title is centered in red and bold font to attract viewers' attention. Overall, the poster uses visual elements like a sinister doll, dark colors, and implied violence to set a scary, horror mood and promote the film as a prequel to The Conjuring series.

1. The title is red and bold,
the colour can denote
sign of blood and
violence, also the font is
bold so the audience can
see it and interest the
viewer.
The main image is
‘Annabelle’ the main
protagonist, it only shows
half her face, this can
denote that she has two
sides of her, good and bad,
also the background is
dark to denote evil and
not a ‘sight’ of happiness
and joy.
At the top of the title is
‘before the conjuring’ this
shows that the two ‘movies’
have a link together, also
the font of the movie ‘the
Conjuring’ its font is like the
movie it self this can attract
the audience if they liked
that movie.
The blood tear in the dolls eyes, can
show the twist in the film and what
became the doll.
The company is quite small to show more
of the title.
The colour is more of a
traditional colour scheme
of black and red, it also
contrasts with the doll,
also this can denote
danger and fear.

2. The title is positioned in
the middle to stand out
and is the main focus for
the audience.
Most of the poster is black
but there is lighting
positioned in the middle,
this shows what the movie
is about and connote a
sense of ‘hope’.
The release date is at the
bottom and the date states
‘Halloween’ this shows as
everyone knows the date of
Halloween and that time of
day is about ghouls and
horror.
The slogan positioned
bottom of the title shows
the death threat of the
movie.
The producers is
positioned to promote as
most people know them
movies.
The title ‘OUIJA’ is like the
letters and shaped like the
Ouija board it self.
The company is positioned
really small at the bottom
to make the main focus of
the poster.

3. The background is dull and grey this is to
make the red blood stand out for the
audience.
The producers are positioned to promote
the movie since these movies ‘paranormal
and ‘insidious’ is popular.
The girl drawing with the
blood is the main focus,
the girl is quite creepy
and could give the
audience a clue of the
film, also the blood
connotes death and gore
since the girl is the one
with the blood, the
audience feels quite
sorry for the girl but its
quite scary this denotes
violence's.
The blood paints a drawing
has ‘demonic’ like eyes and a
quite scary face this links to
the slogan under the title, this
creates an effect as its looking
straight into the camera to
look at the audience.
The title is positioned in the
middle and is bold and spaced
out but also is quite faded,
and the word ‘sinister 'means
giving the impression that
something harmful or evil is
happening or will happen,
also the colour of the
background contrasts with the
colour of the font making it
stand out for the audience.
At the bottom is ‘coming soon’
this shows no detail for the
audience.
This poster you can tell
its horror as the blood
and the creepy girl this
denotes a scary mood.