The title "Jessabelle" for the horror film gives little information but implies it is not happy and is a horror film. The black and white colors create a dark, eerie atmosphere suggesting a rural, isolated setting typically for horror. The white mist fading into the background hints that the supernatural presence is connected to the title. The jagged title edges imply the character or presence is damaged and has interacted with the subject. The marshy ground suggests the film takes place in a cold, dead, mysterious area affected by the supernatural. The unusual name "Jessabelle" automatically associates it with the supernatural, leaving the audience curious to learn more.