The poster analyzes the movie poster for the film "Sin City". It describes the purpose as advertising the film while also showing the director, stars, and special effects team. It notes the use of red, black, and white colors and how the red lips draw the eye. The key image is of a woman holding a gun, showing it is an action film but the lips indicate possible romance or passion. The background shows a brightly lit city, indicating the film's setting. The layout is described as clever, drawing the eye around the different elements. The target audience is noted as those 18+ who like violence and passion.

1. Ancillary Task 1: Poster AnalysisAncillary Task 1: Poster Analysis

2. SIN CITY MOVIE POSTERPurpose:
This poster is to
advertise the film, but
also shows who the
films is directed by,
who stars in it and who
the special effects are
by. But it does still
look modern.
Colour:
Red, black and white
colours are used. The
red lips of the woman
stand out within the
picture because of
everything else around
her being in black and
while except for the
film title itself. This
draws the eye in to
look at the surrounding
detail in the poster
also.
Key Image:
The poster depicts an
action film. The large
gun the woman is
holding ready to fire
proves this to us, but
the feminine touch of
the red edited lips lead
us to believe maybe
this film has an air of
romance, passion or
just simply death
about it too.
Background:
In the background of
the poster we can see
a brightly lit city,
which matches the
title of the film, so it
lets us know where
the film is going to
take place, it is dark
and raining.

3. SIN CITY MOVIE POSTERRealism:
The poster doesn’t look
very realistic because of
the edited colours and
the cartoon like rain, we
can tell this film will
have some form of
animation in it.
Text Colour:
The text colours are
red and white.
Obviously the white
text has been used to
contrast from the
mostly black
background so we can
read what is on the
poster. The main film
font is bright red to
catch our eyes and
make it clear as to
what the film is
actually called.
Text Font:
The film name itself is
in a much larger font
size to make it stand
out. There is also a
comic book like
description in the
corner of who the
actress is and who she
is playing.
Tag line:
The poster doesn’t
appear to have a
tagline, which means
less is given away by
wording and more is
given away by the
image itself. The small
box in the top right
hand corner is not a
tag line although from
far away we may
presume it is.

4. SIN CITY MOVIE POSTER
Lay out:
The layout of the poster
is very clever. Although
the image is directly
centre stage of the
poster, like most film
posters are, our eyes
are drawn to the
surrounding features of
the poster, for example
when we look at the
title of the film, we then
look straight to the
woman’s red lips
because those are the
only two times we see
colour on it. When we
see the comic book style
box at the top we then
look at the directors
because that is the
writing in black and
white, the small print
isn’t as significant.
Target Audience:
Other sin city posters
have a sexual vibe to
them too, normally
highlighting one other
thing in red as well as
the title, or showing a
person in colour but the
rest on black or white,
it is aimed at 18+ who
likes violence and
passion, or comic
books.
Reaction:
I really like this poster,
although I have seen the
film, before I had the
posters always intrigued
me, I never understood
exactly what the film
would be like. The
posters encouraged me
to watch it.

5. THE DARK CORNER MOVIE POSTERPurpose:
The purpose of this
poster I think, is to shoe
what the film is about,
perhaps the man behind
the blind is peaking
through at the woman’s
life, and she is shyly
letting him., it shows
you who the film was
made by, who it stars
and it’s directors and
creators.
Key image:
The two key images are
the man behind the
blinds and the shy
woman in a bold colour.
We presume this must
be a drama or romance
from the way the
woman is standing,
slightly off to one side,
she may be
embarrassed or hurt.
Background:
What seems to be a
peeping man looking at a
small woman, obviously
is meant for us to think
in a more metaphorical
way. Maybe about the
importance of each
characters, perhaps they
play large roles,
depending on their
picture sizes.
Colours:
A very strange pallet has
been used for this poster.
A really dark green is the
background colouring,
which is rather different
from your classic black
background. The woman
wears a mustard yellow
Mac which matches the
film title this shows us the
film will be about her.

6. THE DARK CORNER MOVIE POSTERRealism:
This film poster isn’t
very realistic, because
nothing is real in it. The
characters and fonts and
backgrounds are all hand
painted and edited. It is
not a photograph of
actual people or
anything real. Although
it is painted it is done so
dramatically we can see
the emotions of the
characters almost better
because of the colouring
Text Font:
The font is very clear to
read, bold and good
colouring, draws our
eyes to it, rather than
it being some boring
font for the main title,
it is italic, unlike the
rest of the text to make
it stand out. It gives the
poster a 50’s feel.
Tag line:
There are no tag lines in
this poster, only the
names of the creators of
the film and the actor
and main actress who
the play the two
characters we can see
painted in the poster.
The title of the film is
supposed to speak for
itself.
Title Colour:
The title colouring
consists of three main
colours…mustard yellow,
matching the woman’s
clothing, a muted white
and a bright white for
the main actors and
actress’s names.

7. THE DARK CORNER MOVIE POSTERLayout:
The layout of this poster
has a real 50’s American
feel to it, the font, the
clothing of the woman in
the Mac and almost
matching hair colour and
heels along with the
subtle dark lighting
takes us back. Perhaps
the theme of the 50’s
also runs clear because
still women in America
were seen as the
housewives more in the
suburbs, as this lady is
dressed like a middle
classed mother we
presume maybe that the
man behind the blind is
her lover or her
husband. There are
many things to think
about within this poster,
everybody will have
different ideas from how
the poster is laid out.
Target Audience:
The target audience
would be people who
enjoy older films or
films set in a time of
the 50’s. or maybe just
people who like the
particular actors and
actress that star in the
film.
Reaction:
This poster makes me
want to see the film, as
it has me wondering why
the artist of it has made
the lady smaller on it. I
cannot tell if they wants
me to think she is less
significant or that she is
trying to hide. It is
intriguing and I am also
fond of the colour
palette throughout the
whole poster, it is
different to what we see
nowadays.

8. LETTERS TO JULIET MOVIE POSTER
Purpose:
The poster has very small
printed details at the
bottom, so the picture
tells us the story, clearly
a romance is involved.
Colour:
This is very much an
autumn like palette of
colours used in the
posters. The film is set in
Italy and for me before I
knew this I felt like the
poster had a European
romantic element to it,
just from the colouring
used. The woman’s eyes
match the green tree
leaves behind her and in
the picture she is
holding, which draws
everything together.
Key Image:
Background:
The background of the
picture is blue sky and
dark green leaves,
framing the beautiful
woman’s face holding the
picture, it makes us
focus on the love story
she is holding in her
hands.
The key image in the
poster is split into two
parts, one part is the
woman holding the love
story in her hands, the
part underneath her are
the mature couple we
see holding hands in
what appears to be a
rather romantic
vineyard type setting.

9. LETTERS TO JULIET MOVIE POSTERRealism:
The images used in the
poster have realistic
qualities. The woman
looks like she is standing
in front of a painting and
holding a painting on an
envelope herself.
Text Colour:
The text colours are A
sort of mahogany reddish
brown, a mustard yellow
colour and black . The
text colours individually
draw your eyes to the
priorities of the poster.
The title in the more eye
catching and contrasting
colour of the envelope,
the question in black and
the small print fading
into the bottom of the
poster.
Text Font:
There is not really
anything special about
the font in this poster.
It is very simplified, so
as to not take away
meaning from the
poster itself.
Tagline:
The tagline of this
movie, as we can see
written on the
envelope in black
writing is: “what if you
had a second chance to
find true love?” it is a
rhetorical question to
make the audience
think. Of course from
this we realise the film
is one of a romantic
genre.

10. LETTERS TO JULIET MOVIE POSTER
Layout:
The layout of the
poster has a European
romantic element to it.
It makes the audience
think of autumn
because of the colour
scheme and of
romance because of
the couple at the
bottom holding hands.
The rhetorical
questions makes us
question romance
ourselves and we are
enticed by the name of
the movie because
when we hear Juliet,
most will refer back to
the play of “Romeo
and Juliet”.
Target Audience:
The target audience
for this I think would
mainly be women, as
the style of the poster
is very romantic and
picturesque. Although
the beautiful woman in
the centre, may
attract a male
audience too.
Reaction:
I think this poster is very
good in terms of
matching its romantic
genre. I think it’s a
beautiful poster, I really
like how everything is
put together and the
metaphor of holding a
love story in the
woman’s hands.

11. Purpose:
The purpose of this
poster is to invite us into
the fantasy land of the
film, just as the small girl
in the picture looks
invited into the bright
light. It also has details of
the film at the bottom.
Colour:
The colour palette of the
poster is very basic,
black, blues and bright
white where the light is
in the centre. It gives the
poster a sense of
darkness and mystery,
quite obviously a fantasy
colour palette, it
matches the genre of the
film and makes us focus
on the intriguing picture
in the middle.
Key Image:
The central image is a
small girl walking
towards/ standing in front
of what looks like an old
time portal, the shadows
and shapes of the lurching
trees surrounding her and
the goblin type concrete
arch show us this is a dark
film. She may be stepping
into the unknown.
Background:
The edges of the picture
are jet black, which
means we are supposed to
focus on the central
image, behind the title of
the film we see a bright
light, this may indicate
that there is something on
the other side.
PAN’S LABYRINTH MOVIE POSTER

12. PAN’S LABYRINTH MOVIE POSTERRealism:
There is nothing realistic
about this image on the
poster except for the
human girl standing at
the bottom. Everything
else looks to be pure
fantasy. It does not look
like a photograph,
therefore it doesn’t have
much realism about it.
Text Colour:
The small print at the
bottom is a dark blue,
and some white under
that, it doesn’t appear to
want to stand out, the
dark brown/gold colour
with the title of the film
contrasts to the bright
light it Is in front of.,
which is why it draws our
eyes to it.
Tagline:
There isn’t a tagline on
this poster. I don’t think
the film itself has one,
but I know that from
this image it doesn’t
need one to be able to
attract your attention. It
is eye catching as it is,
without a question or a
tagline on it. The
picture speaks for itself,
let’s you interpret it
however you want to.
Text Font:
The text font looks to
be a sophisticated
type. The letter “R”
has joined with the
trees around the
border of the picture,
showing it is
intertwined.

13. PAN’S LABYRINTH MOVIE POSTER Target Audience:
The target audience for
this would be fantasy
lovers, and even though
it looks dark, perhaps
children as it has an
element of mysterious
adventure about it. Also
lovers of European films.
Reaction:
I think this is a great
poster, it really matches
the film itself, its genre
and its mystery. It shows
us there will be an
adventure and although
we don’t know the
significance of the girl,
we assume she will be
part of it. There’s lots to
look at, but its not overly
busy.
Layout:
I like the layout of this
poster. I think it is
very clever how the
edges are blackened so
you only see the
central image. When
you look in the centre,
then gradually look
further out, you notice
the giant moon above
what looks like a
portal, you see the
trees and the
gremlin/goblin type
sculpture in the arch.
It is very detailed,
even the smallprint at
the bottom has the
details of the creators
and everything, but
the main focus of the
layout is the image.

14. Purpose:
The purpose of this
poster is to show us the
main characters, the
dramatic emotion of
these characters and a
list of the seven deadly
sins.
Key Image:
The key image is of the
two main male
characters and in the
middle of them, a list of
the seven deadly sins.
There is pure emotion in
the eyes and faces of
both the characters and
the list of the sins is
crossed off one by one
with a red dash.
Background:
The background is a
mixture of dark colouring
at the top and at the
bottom right hand side, it
looks like there are
scratching in a wall,
showing patterns with
different colours.
Colour:
There is a fiery colour
palette to this poster.
The red and rustic golds,
oranges and yellows even
in the characters faces
make us think that this
will be a very emotional
film, filled with violence
and struggles. The mix of
colours and characters
faces make us perceive
the poster and film this
way.
SEVEN MOVIE POSTER

15. Realism:
The emotions on the
faces and necks of the
characters look realistic,
but the background is
obviously edited. We can
only see the heads of the
characters, the rest is
just edited background.
Text Colour:
The text colour of the list
of sins blends in with the
yellowing colour on the
main part of the poster
but then crossed off with
a vibrant red colouring.
The title is in bright
white, the most stand out
thing about the poster. It
is clear and central
positioned at the bottom.
There is no small print to
this poster though.
Tagline:
The tagline is right at the
bottom of the poster,
barely noticeable from far
away it reads “seven
deadly sins. Seven ways
to die” this gives us the
message that there will
be death and violence
within the film, and the
deaths will be related to
the seven deadly sins. It it
perfectly suited to the
film.
Text Font:
The font of the title
stands out, because
unusually all of the
letters are lower case
whereas the actors
names and sins are in
capital letters.
SEVEN MOVIE POSTER

16. SEVEN MOVIE POSTER Target Audience:
I think this poster would
attract lovers of horror
and dramatic impacting
films, it looks like a dark
film full of emotion and
fear. We can see this
purely from the eyes of
the characters, one looks
angry and the other
scared. Plus the use of
famous actors will draw
the eyes of fans.
Reaction:
If hadn’t already seen theIf hadn’t already seen the
film this poster wouldfilm this poster would
definitely made me wantdefinitely made me want
to. The image is interestingto. The image is interesting
and the tagline to matchand the tagline to match
makes me want to knowmakes me want to know
how the film relates to thehow the film relates to the
seven deadly sins.seven deadly sins.
Layout:
The layout of the
poster, I think, is split
into three parts. On
the left Brad Pitt, in
the centre the sins and
the title, and the right
Morgan Freeman. I
think this layout is
supposed to be so we
give everything a
proper look at. It is
like the sins are
between the two
characters and that
they are standing back
to back. Whether this
means they are against
each other, we don’t
know but it does
create some form of
separation between
the pair.

17. Purpose:
The purpose of the
poster is to show the
dilemma Edward – the
main character – in in.
He is in love with the girl
who is embracing him,
the his deformity doesn’t
allow him to return the
affection, the poster
gives us the details of the
film, who it is created
by, directed by.
Key Image:
The central image is of
the gothic main
character looking hurt
while the beautiful girl
is embracing him. He
cannot return her
affection, hence the
hurt expression on his
face. We see how
helpless he is because
of his scissor hands.
Background:
In the background of the
couple, is a blue sky
filled with lots of soft
white clouds. It gives a
sense of purity and
innocence about the
film, matches the word
“gentle” used in the
poster.
Colour:
The colours in the
background contrast with
Edwards gothic look. The
poster is split in two.
Picture and information,
quite clearly separated,
by the bright white and
the cloudy scene behind
the characters.
EDWARD SCISSORHANDS MOVIE POSTER

18. Realism:
There isn't an awful lot of
realism about this poster,
the background of the
sky for starters shows us
how fictional the story is.
As well as the main
character having a
variety of scissors, knives
and garden tools for
hands.
Text Colour:
The text colours are
black blue and blue. They
are used to contrast
against the part of the
poster they are on to
make the lettering stand
out. Black at the top over
light blue and white.
Dark blue over bright
white at the bottom.
Tagline:
There appear to be two
different taglines in this
poster. The first talking
of a gentle man, making
us sympathise with the
gothic looking deformed
character we see in the
picture. And the second
describing the feelings of
the couple we see. How
they feel about their
situation and each other.
Text Font:
There isn’t anything
special about the font. It
is quite plain. The word
“Scissorhands” is in
capital letters though,
emphasising the main
storyline.
EDWARD SCISSORHANDS MOVIE POSTER

19. Target Audience:
I’m really not sure what
audience this film poster
would grab the attention
of. In a way it is funny
because of how silly the
situation is, but at the
same time we sympathise
for the main character.
Reaction:
I like this poster, but I
think there could have
been more to it, a little
less writing and perhaps a
larger image with a more
enticing background. It
isn’t as interesting as the
film itself, I think it could
have done better if it
matched with the
vibrancy of the film more.
Layout:
The poster is split in
two. Picture and
information, quite
clearly separated, by
the bright white and the
cloudy scene behind the
characters. By having it
this way, it is easy for us
to focus just on the
image and emotions in
the picture of the
couple, then to read
after what we can in the
small print and the title.
There is a bold tagline at
the top of the poster
and one more in the
beginning of the white
box filled with text. We
focus mainly on the bold
black line as it is much
bigger.
EDWARD SCISSORHANDS MOVIE POSTER

20. Purpose:
The purpose of this
poster is to show the
mixture between
romance and violence of
the families within the
movie.
.
Key Image:
The main image is a
young couple kissing
with the surrounding
families looking like
they are ready for a
gun battle. Regardless
of how violent
everything else is
around them, there is
a shining heart at the
top of the page
showing how powerful
their love is for one
another.
Background:
The background is a swirl
of strange colours, fading
into each other with
families and the couple
in front of it all.
Colour:
The colours used give the
poster a surreal feeling,
the purples and greys
make it look like a storm
is coming at the edges of
the pages where we can
see the families ready
with their weapons. And
the orangey golds
everywhere else make it
seem like the heavens
are opening for the
young couple in the
centre.
ROMEO + JULIET MOVIE POSTER

21. ROMEO + JULIET MOVIE POSTERRealism:
There isn’t much realism
to this poster, we can see
that nearly all of it has
been edited, the surreal
colours and the families
at the sides have been
colour editesd.
Text Colour:
The bright white is used
for the title of the film,
contrasting against the
other colours. It makes it
easy to read and makes it
stand out, over the
couple. The tagline is in
black with a yellow
outlining under the shining
heart. The small print is in
dark orange at the bottom,
so it doesn’t stand out
much and the date in the
small print is white too.
Tagline:
The tagline, although
small reads “my only
love sprung by my only
hate” this helps us
make more sense of
the battling families at
the sides of the
posters. This hatred
has bought a young
couple together
despite everything
else. It is a very
strong, very romantic
powerful tagline.
Text Font:
The font is very bold
for everything, makes
it easier to read the
names of the
actor/actress, the title
and even the tagline
too.

22. ROMEO + JULIET MOVIE POSTER
Target Audience:
The target audience
for a film like this, of
course would be
Shakespeare fans, and
also lovers of romance,
violence and drama.
Reaction:
I think for its time that
it was made this is a
very well edited and
good take on surrealism
for a film poster. It has
everything in it that we
need to know. The love
is streong between the
couple and the families
are clearly very
violently at war with
one another.
Layout:
The layout of the
poster is well spread
out. Even though there
is a lot going on we can
clearly see there is a
young and in love
couple at the centre of
this battle between
the violent and heavily
armed families that
stand either side of
them. The
metaphorical love
heart about them and
the heavenly light
stays central to the
poster. So the violence
does not take centre
stage over the love of
the couple.