The media product challenges some horror film conventions while following others. It challenges the typical portrayal of the victim being female by having a male character killed in the opening scene. It also does not reveal the killer's identity to create suspense. However, it follows conventions around using ominous music to set the tone, having the main character trapped with no escape to build tension, and using sharp editing to keep the audience engaged. The document discusses how the opening sequence develops different conventions of the horror genre.