Positive outreach campaign on different schemes from the Modi government

1. Positive outreach campaigns
on the different schemes

2. Jal Jeevan Mission
envisioned to provide safe and adequate drinking water through individual
household tap connections by 2024 to all households in rural India

3. Jal Jeevan Mission
Objectives:
To provide Functional Tap Connection (FHTC) to every rural household and other
places of importance
To empower and develop human resources in the sector such that the demands of
construction, plumbing, electrical, water quality management etc. are taken care of
in short and long term
To bring awareness on various aspects and significance of safe drinking water
To promote contribution in cash, kind and voluntary labour (shramdaan)
Making water everybody’s business- building & driving community towards the goal

4. Primary:
Rural households without access to tap water at home,
quality affected areas, drought prone or desert areas
Secondary: Different state officials like Gram Panchayats and others
Tertiary:
Companies like TATA Swachh, Finolex, Sintex and other
stakeholders in the society
Jal Jeevan Mission
Target Groups:

5. Jal Jeevan Mission
Target Groups:
SOURCE: https://ejalshakti.gov.in/jjmreport/JJMDistrictView.aspx
The Map shows high priority districts to
be targeted
While the key helps us check the district
wise- current penetration rate to help
better target and priortize

6. Jal Jeevan Mission
Campaigns AIMs:
To create awareness among people of the water quality
To increase interest and participation from different stakeholders towards the goal
To gain contributions for the cause
To develop skill set among people to support Functional Tap Connection (FHTC) to
every rural household
To acknowledge the achievements of the program

7. Jal Jeevan Mission
Campaign Plans:
Distribute water testing kits at ration shops like TDS and Ph
scale measuring and encouraging people to test the water
they use
Setting up workshops and door to door awareness exercises,
Mobile water testing vans
Educating children in govt. & private schools
OOH, wall painting, trades & fairs
Work with Local NGOs and Volunteers: to reach out to the
beneficiaries in remote areas & help spread the word about
the schemes
Awareness:

8. Jal Jeevan Mission
Campaign Plans:
Onboarding and partnering with different
companies as TATA Swachh, Finolex Pipes, Sintex
These companies to take initiates, adopting
districts
Contributing percentage sales to the cause- as done
by brands like classmate and Dabur Amla Hair Oil
Onboarding different like panchayat, states and
incentivizing them for better perfromance
Increased participation:

9. Jal Jeevan Mission
Campaign Plans:
Active contribution by all:
Running campaigns to make Jal Jeevan everyone's
mission
This includes radio spots/ jingles in Hindi and
regional languages, television publicity, outdoor
and print media
Community engagement through mobile exhibition
vans, social media and field publicity.
Awareness generation through SMS campaigns,
Mailers, Hand-outs, Brochures and other IEC
material in English, Hindi and regional languages is
to be adopted
Boond-boond milne se,
Banta ek dariya hai,
Boond-boond sagar hai,
Varna yeh sagar kya hai?
Samjho is paheli ko,
Boond ho akeli toh,
Ek boond jaise kuch bhi
nahin
Hum auron ko chhodein toh,
Muh sabse he modein toh,
Tanha reh na jayein dekho
hum kahin,
Kyon Na Bane Mil Ke Hum
Dhaaraa?
बूँद बूँद मिलने से
बनता एक दरिया है
बूँद बूँद सागर है
वार्ना ये सागर क्या है
समझो इस पहेली को
बूँद हो अके ली तो
एक बूँद जैसे कु छ भी नहीं
हम औरो को छोड़े तो
मुँह सब से ही मोड़े तो
तनहा रह ना जाये देखो हम कहीं
क्यूँ ना बने मिलके हम धारा
Information, Education & Communication (IEC)

10. Jal Jeevan Mission
Campaign Plans:
Setting up of training centers by
different stakeholders under Skill
India
Companies sending employees to
take work shops upscaling people
Skill Development:

11. Jal Jeevan Mission
Campaign Plans:
Acknowledge the achievements of the program
Getting's stories on how the household got water
before the scheme helped them with FHTC
How the saved time helped the household earn
more money
People to share their stories , how the scheme has
changed their lives using hashtags
Inviting people on Mann Ki Baat to talk about their
journey
Dedicated Coins and Postcards could be rolled to
commemorate distinguished milestones
#HarGharJal #JalJeevanMission

12. Pradhan Mantri Awas Yojana
Addressing the urban housing shortage among the EWS/LIG and MIG*
categories including the slum dwellers by ensuring a pucca house to all
eligible urban households
*Economically Weaker Section (EWS) | Lower Income Group (LIG) | Middle Income Group (MIG)

13. Pradhan Mantri Awas Yojana
Objectives:
To achieve overall objective of “Housing for All”
To address the vision of ‘AatmaNirbhar Bharat Abhiyan’ significantly by creating a
sustainable ecosystem of affordable housing solutions
Slum rehabilitation of Slum Dwellers with participation of private developers using
land as a resource
Promotion of Affordable Housing through Credit Linked Subsidy
Affordable Housing in Partnership with Public & Private sectors
Subsidy for Beneficiary-Led individual house construction /enhancement.

14. Pradhan Mantri Awas Yojana
Target Groups:
Primary:
Economically Weaker Section (EWS)/ Low Income Group (LIG)
who are urban migrants. They include labour, urban poor
(street vendors, rickshaw pullers, other service providers etc.),
industrial workers, and migrants
working with marke or any other persons of such category
Secondary: Middle Income Group (MIG)

15. Pradhan Mantri Awas Yojana
Campaign objectives:
To reach out to the Economically Weaker Section (EWS)/ Low Income Group (LIG), for
them to avail the scheme
To make the different stakeholders aware, motivate and proactive
To promote the success story of the scheme- to encourage others

16. Pradhan Mantri Awas Yojana
Campaign plans:
Collaborating with different brands as Asian
Paints, Cement brands and other brand part of
house making process
Thereby using their network to educate people of
the advantageous of the scheme and how to avail
the scheme
Banks, post office and other government offices as
touchpoints to spread the word
Collaborated brands could offer product service
bundles for the ease of access and availability and
fast tracking the process

17. Pradhan Mantri Awas Yojana
Campaign plans:
Organizing competitions for the houses built under the scheme
The winners could be rewarded with cash prizes as well short story/ films could be
made on their journey and used as media pieces to promote the success of the
scheme
Inviting people on Mann Ki Baat to talk about their journey
Dedicated Coins and Postcards could be rolled to commemorate distinguished
milestones
Sabse Nirala Ghar- This would get the participation of the houses to build under the
scheme- asking people to post family pictures with the house and sharing their journey
and why their house is the Nirala Ghar using hashtag- #SabseNiralaGhar

18. Pradhan Mantri Ujjwala Yojana
Addressing the objective to make clean cooking fuel available to the rural
and deprived households which were otherwise using traditional cooking
fuels having detrimental impacts on their health

19. Pradhan Mantri Ujjwala Yojana
Campaign Plans:
Gas cylinders could be painted & rolled to
commemorate distinguished milestones
Recorded short messages as caller tunes to
gas helpline numbers
Usage of gas bills
Effective use of OOH on gas stations
Making short reels on before and after
cooking experiences of women
Spreading awareness on the health related
issues pertaining to usage of traditional fuels

20. Thank You!