1. Serving the needs of
underserved
By
Varma Siravuri

2. Executive Summary:
• An astute leader and management professional with over 20 years of
functional experience in social sector.
• Serving communities in India and Africa regions with passion and
dedication .
• Proved strong project management skills to expand footprint to
different geographies .
• Demonstrated strong execution ability by serving more than 250
Communities across India, Ghana, Nigeria, and Liberia, providing
access to safe water to more than 2 million people.

3. Executive Summary
• Understanding the consumer and changing her/his behaviour was
crucial for the success.
• Able to setup a multi layered, innovative distribution network and
ensure availability of the safe water at an arm's length to the
consumer.
• Able to meet up communities in different geographies gave me a
good 360 degree understanding of how to run a social enterprise by
focussing on elements that impact performance the most.

4. “I applaud [the] efforts to increase access to
clean water in Liberia through the Safe Water
for Africa program. […] As we rebuild our
country, we encourage all stakeholders to
support our development goals. ”
-- Nobel Laureate, President Ellen Johnson Sirleaf speaking at
the launch of the first WHC in Caldwell community of Liberia in
November 2011
Business Strategy Formulation – Safe Water for Africa
Initiated Safe Water for Africa Partnership to provide access to potable
water to 2 Million people in West Africa
Initiated expansion into new geographies through a PPP (public private
partnership) approach thereby furthering the sustainability goals.
Soliciting funds for these projects through strategic tie-ups with
corporate.
Obtained an order worth Euro 20 million in Ghana for providing safe
water. The project, created the scale required to take the country’s
profitability to the next level.

5. MOU Signoff with Diageo-Guinness Nigeria MOU Signoff with Coca-Cola & NBC Nigeria
Coordination with UN Delegates Coordination with US Delegates
Delivered projects against agreed scope, budget, schedule &
customer expectations

6. Social Change Initiative: Positive Impact
• The Change Agent : Successfully Implemented “Lead by
Front” Strategy to overcome various challenges in Africa.
• Initiated well conceived social marketing programmes to change
community behaviour towards safe water. These programmes are
customized to spread awareness about the health benefits of safe
water, even in communities where little or no health care knowledge
exists. This has helped me to solve social and environmental problems.
• Implemented the overall community & social marketing strategy
(including design of a behaviour change strategy for water , sanitation
& hygiene) WASH.
• Trained and developed social marketing teams to execute community
outreach programs & bcc campaigns.

7. SAVE WATER Campaign @ Ajara Community, Badagry, Nigeria
School Children Activities Initiative – The response of the communities has
been overwhelming as reflected by the large gathering

8. Save Water Campaign @ Badagry
Involving School Children in Community Awareness Activities :
Using fun and inspiring techniques such as art, music, storytelling, humour and
hands-on practical activities, has proved a fantastic way to involve people

9. Community Meeting Initiatives with Church members & Women Members@ Mosque
Community Elders Engagement Activities @ Imepe Communities
Community Awareness Initiatives with personal involvement

10. Initiated Using Technology for Community Engagement
• With this initiative able to reach many
communities within short time.
• Widening the exposure :
SMS Text Messages on WASH programme
• Making it easier to administer :
Mobile Applications to track activities.
• Reducing manual input :
Creative AV Content to communicate
standard message
• Doing the analysis :
GPS mapping for community engagement.

11. Conducting Awareness Campaign on safe drinking water @ Imepe Community with Audio & Video
Training WASH Volunteers Movie on Wheels Initiative with Audio & Video
Using Technology in Community Engagement Initiative

12. Door Knocking Activities @ Ilogbo Door Knocking Activities @ Adigbe
Door Knocking Activities @ Sabo Door Knocking Activities @ Inukonu
Door Knocking activities to reach remote communities

13. Door Knocking Activities & Ajara Community Engagement @ Ilogbo
Coca-Cola - Public Toilet initiative Community Engagement @ Ajeromi
Reaching Underserved Communities

14. Door knock activity @ Bammeke Doorknock activity @ Ilogbo
Doorknocking activity @ Imepe Door knocking activity @ Adigbe
TEAM Building-Cross Functional Leadership

15. Door knocking activity @ Sabo Door knocking activity @ Ajara
MOU Signoff @ Ajeromi Community MOU Signoff @ Apapa Aliyagba Community
Created Confidence with Communities -
with Transparent Policy

16. Community Health Centre-Pure Water Bore Water - New Product Initiative
Public Toilet Initiative Community Health Centre-Pure Water
Product Development - Solutions for safe drinking water

17. Meeting with Minister for Finance @ Lagos-Nigeria MOU Signoff @ Ijebu Ode LGA, Ogun , Nigeria
MOU Signoff with Imepe LGA MOU Signoff with Abeokuta LGA
Involving Local & State Government Initiatives:

18. MOU Signoff with Alimosho LGA MOU Signoff with Apete Ido LGA
Community Engagement @ Bammeke
Communities started influencing their local governments -
Success Strategy

19. Mr.Varma Inaugural Speech @ Ijebu Ode Mr.Varma Inaugural Speech @ Sabo, Ikorodu
Government Heads express their happiness with my Initiatives and extended support for future projects.
Communities vs. Corporate Engagement Initiatives

20. Community Engagement Activity @ Imepe Community Engagement Activity @ Adigbe
Community Awareness & Ilogbo,Abeokuta Community Awareness @ Alimosho
Communities Engagement Activities

21. Training WASH Volunteers Training Women Volunteers for WASH Initiative
On The Job Training to WASH Volunteers Door Knocking Activity by WASH Volunteers
Train the Trainer Initiative - Crucial part in Social Marketing

22. Health and hygiene education by conducting various activities in Schools.
Few of these initiatives are shown below
Burrakatha (Traditional way to communicate Child to community interaction
Education and Social Marketing - Key for Success
Children taking oath for drinking safe water Women to community interaction

23. WASH Awareness Camp at Schools
“Even though we are providing safe drinking water, people were not ready to
switch their present water source. Initiated water awareness camp at schools and
shown the bacteria and other pathogens present in the water and how Ultra we
were able to remove these contaminants. Educated students on how these
pathogens can affect them and cause sickness. They had decided to educate their
parents about perils of contaminated water”.

24. Mr.Varma interacting with School Children on WASH Awareness Activities
Training WASH Volunteers- Train the Trainer Children taking oath for drinking safe water
WASH Awareness Camp at Schools:
Established a real sense of participation, Encourage new people to get
involved ,Inspire new thinking, Catalyse partnerships:

25. Summary:
Studies established that there is a significant
reduction in health expenditures of consumer
households.
Significant reduction in waterborne diseases
among people consuming safe water which has
led to improved productivity.
Over 75% reduction in the total monthly health
expenditures.
About 60% reduction in the total school days lost
in the community.
Approximately 70% reduction in the total work
days lost.