NBA presentation 29-11-13


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West Bengal's presentation on Nirmal Bharat Abhiyan in New Delhi on 29 November 2013

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NBA presentation 29-11-13

  1. 1. NBA Implementation in West Bengal: the strategy framework Special focus on Social & Behaviour Change Communication
  2. 2. Where we are • In collaboration with UNICEF and Narendrapur Ramkrishna Mission Lok Siksha Parishad, West Bengal initiated total sanitation campaign in undivided Midnapore district in the 1990s • The thrust was on promoting use of low cost sanitary toilets at the household level to protect families from water borne and faeces borne diseases • Massive IEC campaign was the main trigger • Low cost-no subsidy/ low subsidy models were preferred • NGO involvement was the key • Rural Sanitary Marts were established to serve the twin purpose of motivating the families and providing low-cost sanitary toilets
  3. 3. Where we are • Major success could be achieved in Purba Medinipur district • North 24 Parganas and Howrah districts followed suit • The model was accepted and Rural Sanitary Marts were established in every block of the state • The Marts had their cadre of Master Motivators and Motivators who mobilized the community, spread awareness on the necessity of having toilets at home, collected contributions from the families and continued motivational interventions to promote continued use of the toilets • Till 2012, more than 8 million toilets were constructed
  4. 4. Where we are • While strong on community mobilization, the model had its limitation in terms of sustainability • Low cost latrines perished and there were instances of families slipping back to open defecation due to non-availability of the facilities • After prolonged experimentation, the State accepted the subsidy based model of household toilets • Rural Sanitary Marts continued to play major role, especially in relation to construction of IHHL • In the process the mass mobilization part was neglected • Although 1/3rd of the Gram Panchayats achieved Nirmal Gram status, performance dipped and the rate of increment became slow
  5. 5. MDG Goal 7:Ensure Environmental Sustainability Indicator : Proportion of Population with Access to Improved Sanitation Year 2001 2007-2008 West Bengal 38.5 57.4 61.6 54.2 Data Source 2008-2009 2011 India 29.5 51.0 47.6 44.1 MDG Target 62.2 63.0 CSO, MOSPI, GoI 62.1 Exponential Growth Projection 51.8 Census, GoI DLHS-III NSS 65th Round Census, GoI Note : 1. Improved sanitation facilities include flush/pour flush into septic tank, piped sewer system, or pit; (b) ventilated improved pit latrine; (c) pit latrine with slab; and (d) compositing toilet. 2. Projection done based on Census data only.
  6. 6. MDG Goal 7:Ensure Environmental Sustainability Indicator : Proportion of Population with Access to Improved Sanitation 70 62.1 60 63.0 54.2 62.2 50 40 51.8 38.5 44.1 30 29.5 20 2001 2011 India West Bengal 2015
  7. 7. Goal 7:Ensure Environmental Sustainability Darjiling 60.0 Jalpaiguri 45.0 Koch Bihar 51.5 Uttar Dinajpur 25.3 • Only 58.8% households have toilet facility within premises. Dakshin Dinajpur 34.8 Less than 25% 25% - 50% 50% - 65% More than 65% Maldah 29.5 • 38.6% (77.52 lakh) households still resort to open defecation with almost 51% in rural areas. Murshidabad 35.9 Birbhum 23.4 Puruliya 11.6 Bankura 20.0 Nadia 68.4 Barddhaman 53.3 Hugli 68.7 Paschim Mednipur 39.1 Haora 71.5 Purba Mednipur 69.6 Proportion of population with access to improved sanitation N-24Parganas 82.0 Kolkata 54.1 S-24 Parganas 57.1 • More than 60% households of Uttar Dinajpur, Dakshin Dinajpur, Maldah, Birbhum, Ba nkura and Purulia are going for open defecation.
  8. 8. What are our strengths • Rural Sanitary Marts are there to take care of the delivery mechanism • Convergence with MGNREGS could be achieved at a large scale • Strong commitment has been developed at the state level • Sanitation, Hygiene Communication Strategy (SHACS) customized in the context of the state • Massive communication activities have been planned and implemented
  9. 9. What are the focuses of the communication strategy • Not just constructing toilets, but changing social norms • Not individuals, but the community • Not just mass media interventions, but emphasis on social and behviour change communication • Strong advocacy with the policy makers, social mobilization of diverse group of stakeholders • Inter-personal communication with the community members • Orientation of the newly elected Panchayat functionaries
  10. 10. What have been done so far • State level consultation organized in January 2013 to understand and contextualize SHACS • Contextualized state-specific SHACS prepared and translated in Bengali • Document in soft copies shared with the districts for adoption with scope for further contextualization • A series of Workshops organized with artists of different folk forms to develop folk performances propagating the messages of ODF • Swachhta Doots are in the process of identification, training and deployment in the field
  11. 11. What are we planning? • Focused activities in the districts to bring social and behaviour change communication on ODF at the centre-stage of development interventions • Wide-scale dissemination of sanitation messages through mass media, mid media interventions as well as advocacy and inter-personal communication • Developing a strong NGO network for effective SBCC involving the community • Community monitoring of progress towards ODF status for the villages through a set of indicators
  12. 12. Some evidences • Sanitation spot developed and extensively used, especially in local cable channels (San spot) • Folk media development workshops organized (folk media workshop) • Folk songs developed for sharing in the field (folk product) • World Toilet Day on 19 November 2013 widely celebrated across the State
  13. 13. Pledge for eliminating open defecation from West Bengal Government of West Bengal appeals all key stakeholders to join the campaign for eliminating open defecation in West Bengal and take a pledge: • to facilitate providing safe, affordable and adequate sanitation for all families in my jurisdiction, and strive to fulfill their basic human rights • to support the actions for achieving Nirmal State status and lay my cooperation and leadership to support community mobilization and action involving all key stakeholders, civil societies and PRIs • to be the pillar of encouragement to all government functionaries and PRIs to stop open defecation and acknowledge them as role models for adopting improved sanitation and hygiene practices, in their communities and villages • to recognize the criticality and urgency to achieve „Open Defecation Free West Bengal‟ by March 2017 and call for greater integration of administration, convergence with other development programs and leverage their commitment of resources.
  14. 14. MIC, Panchayats & Rural Development administering a pledge to all the District Magistrates and others on 19 November 2013
  15. 15. World Toilet Day 2013
  16. 16. "Sobar Shouchagar" 18
  17. 17. I.E.C. Materials "Sobar Shouchagar" 19
  18. 18. I.E.C. Materials "Sobar Shouchagar" 20
  19. 19. Launching Programme of “Sabar Shouchagar” Beneficiaries on queue to deposit contribution Work Order to Sanitary Marts G.P.Level Celebration for taking up Construction Shouchagar" "Sobar 21
  20. 20. Oath Affirmation to make an “Open Defecation Free Nadia District” on 2nd October,2013 "Sobar Shouchagar" 22
  21. 21. Members of Clusters and SHGs as Audience during the inauguration of “Sabar Shouchagar” Campaign on 2nd Oct,13 "Sobar Shouchagar" 23
  22. 22. "Sobar Shouchagar" 24
  23. 23. "Sobar Shouchagar" -a convergence model: Nadia, West Bengal 25
  24. 24. Brick Concrete Pillar Ceramic Rural Pan Leach Pit "Sobar Shouchagar" 26 Concrete Ring
  25. 25. Earthwork in Excavation of Foundation of the Latrine Installation of Concrete Pillar Installati on of Concrete Ring in the Leach Pit Brick Work in Cement Morter in Superstructure of Foundation uptp Plinth "Sobar Shouchagar" 27
  26. 26. Pit Cover 1 3 2 4 "Sobar Shouchagar" 5 28
  27. 27. "Sobar Shouchagar" 29
  28. 28. "Sobar Shouchagar" 30
  29. 29. "Sobar Shouchagar" 31
  30. 30. On blogger Our story continues…