The document provides customer personas for four different types of concert ticket customers - Country, Rock, Pop, and Classical. The Country customer persona is Drew Owens, a 23-year-old factory worker from Crawfordsville, Indiana who loves country music and attends 10+ country concerts per year. The Rock customer persona is Ron Davis, a 40-year-old engineering plant manager from Lafayette, Indiana who is a lifelong rock music fan and KISS Army member attending 3-5 concerts per year. The Pop customer persona is 17-year-old Ashley Smith, a high school student and aspiring Instagram influencer from Zionsville, Indiana who attends 5+ pop concerts per year