A presentation delivered at the CIPR NI Conference on September 23rd, 2016. The presentation shares Edelman's viewpoint on the new influence landscape and focuses on the shift from marketing communications to communications marketing.
The document provides an overview of some of the major movements and trends in 2013, including:
- Grand gestures by entrepreneurs like Elon Musk and Google's plans for ambitious but long-term projects in areas like transportation, food production, and asteroid mining.
- The Edward Snowden revelations about government surveillance and their impact on increasing public concerns about online privacy and the rise of ephemeral messaging apps.
- The growth of the sharing economy and issues around how it is affecting traditional jobs and regulations.
- The rise of selfies and hyper-sexualized self-presentation on social media, exemplified by events like Miley Cyrus' VMA performance and the popularity of apps like Tinder that emphasize
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
Modern PR professionals: the persuasive storytellersBob Pickard
Creating a winning communications campaign demands that PR professionals master an array of new skills, the most important of which is the art of digital storytelling. It’s not good enough to know how to create a Facebook fan site, drive followers on Twitter, or cobble together conversation communities on different social networks. The key to success isn’t just the technology. Success starts by learning how to master the new narrative approach that digital technology enables. Fundamental to making ‘stories that succeed’ is understanding how to apply ‘the psychology of persuasion’ to planning PR projects so that target audiences do and think what you want them to do or think. By combining the latest marketing theory with practical tips along with a video case study, the presentation will look at how tomorrow’s PR people can start thinking today about the transformative behaviors that will help them master the new media environment.
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
This document discusses trends related to how social media and technology are changing the future. It identifies 10 trends: 1) The Internet of Social Things, where everyday objects like bikes and umbrellas can be shared through apps; 2) Wearable Social, where wearable devices and data enable new forms of social interaction; 3) Social VR, which allows people to communicate in virtual environments; 4) Voyeurism 2.0, satisfying people's interest in observing the intimate lives of others; 5) Big Social Data, where brands mine social media conversations to develop new products; 6) Conscious Community, online groups forming around interests that benefit society; 7) Anti-Social, a response to the pressure of always being online
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
The document provides an overview of some of the major movements and trends in 2013, including:
- Grand gestures by entrepreneurs like Elon Musk and Google's plans for ambitious but long-term projects in areas like transportation, food production, and asteroid mining.
- The Edward Snowden revelations about government surveillance and their impact on increasing public concerns about online privacy and the rise of ephemeral messaging apps.
- The growth of the sharing economy and issues around how it is affecting traditional jobs and regulations.
- The rise of selfies and hyper-sexualized self-presentation on social media, exemplified by events like Miley Cyrus' VMA performance and the popularity of apps like Tinder that emphasize
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
Modern PR professionals: the persuasive storytellersBob Pickard
Creating a winning communications campaign demands that PR professionals master an array of new skills, the most important of which is the art of digital storytelling. It’s not good enough to know how to create a Facebook fan site, drive followers on Twitter, or cobble together conversation communities on different social networks. The key to success isn’t just the technology. Success starts by learning how to master the new narrative approach that digital technology enables. Fundamental to making ‘stories that succeed’ is understanding how to apply ‘the psychology of persuasion’ to planning PR projects so that target audiences do and think what you want them to do or think. By combining the latest marketing theory with practical tips along with a video case study, the presentation will look at how tomorrow’s PR people can start thinking today about the transformative behaviors that will help them master the new media environment.
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
This document discusses trends related to how social media and technology are changing the future. It identifies 10 trends: 1) The Internet of Social Things, where everyday objects like bikes and umbrellas can be shared through apps; 2) Wearable Social, where wearable devices and data enable new forms of social interaction; 3) Social VR, which allows people to communicate in virtual environments; 4) Voyeurism 2.0, satisfying people's interest in observing the intimate lives of others; 5) Big Social Data, where brands mine social media conversations to develop new products; 6) Conscious Community, online groups forming around interests that benefit society; 7) Anti-Social, a response to the pressure of always being online
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
Your company has 3 years to redefine its place in this new worldBBDO Belgium
The document discusses trends that companies must address in the next 3 years to adapt to changes in how customers make decisions and engage with brands. It outlines 8 trends like niche social networks, anticipatory computing, and the blurring of physical and digital experiences. Companies are advised to use data to personalize marketing and align their strategies with how customers now gather information and shop across channels. Marketing must evolve quickly to keep up with technological changes and the declining influence of traditional branding tactics.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
The Revenge of Subcultures: the real value of Social Media for brandsLaurent François
This deck aims to demonstrate that marketers shape a wrong targeting for the social brands, focusing only on demographics and "average" consumers. But analysing average behaviors can only drive to weak and non relevant communication pillars, then a strong dismissal of consumers against brand digital properties.
This demonstration has been presented during Digital Shoreditch 2013, Future Brands day, by Laurent Francois
This looks at the biggest trends in consumer behaviour each year for 10 years starting in 2005 through to 2015. I wanted to be able to articulate this shift I was observing and feeling but couldn't quite describe.
Digital Experiences for 2013: Trends, Predictions and Action Itemsion interactive
In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue. Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution. Learn trends, predictions, and action items that every marketer should be prepared for in 2013.
SHO-Time. A user-centric toolkit for Sharing Optimisation.Gerrie Smits
Getting people to share your content is more crucial than ever. But how do we increase the chance that our content will hit the sharing sweet spot? For my talk at Social Media Day I developed this pragmatic framework.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
The Edelman Cloverleaf forecast reflects our latest thinking on the digital information ecosystem and the convergence of content publishers and technology platforms.
The research is based on dozens of interviews conducted across six parts of the Edelman Cloverleaf™.
Here you have it, 10 pills of wisdom on technology, culture, Internet and consumers. Collected during the The Next Web conferences 2014. Brought to you by @asorianoiniesta and myself @simonvano.
In the current business landscape, a lot of marketing activities tend to focus on awareness and acquisition, but current customers still need to be attended. And that’s where Social Media comes in. In this webinar, we discuss how Social is opening new dimensions to loyalty and is fertile ground to make a difference and engage with valuable customers.
This document discusses the early history and development of television as a mass medium. It notes that television content initially borrowed from radio, with radio networks and executives helping to establish the first television networks and shape early programming. Government regulation restricted access to television broadcasts, ensuring networks became the dominant gatekeepers. While television grew slowly at first, by the 1950s it had become a ubiquitous part of American homes and culture, homogenizing society and fueling the need for more programming and advertising. This established the foundation and power structure of the television industry that still exists today.
7 Predictions for 2017 from a Cloudy Crystal Ball Young & Rubicam
This document provides 7 predictions for 2017 from a global CEO. The predictions are:
1. Algorithms and programmatic advertising will lose their luster as there is a movement toward adding more human insight.
2. Media will return to more human roots with more accountability for ad placement.
3. Fake news will continue to be an issue with the creators, platforms and publishers profiting while brands find audiences.
4. TV will continue to grow in importance across all platforms and devices, and advertising will play a key role in reducing content costs.
5. Live events will remain uniquely powerful experiences that are enhanced but not replaced by virtual reality and augmented reality.
6. There will be
This document summarizes a social media and digital marketing short course. It discusses topics like creativity vs data, ROI, cookies, GDPR, viewability, interactivity, and data-driven advertising. It also covers the use of data in digital marketing, including targeting, re-targeting, and how data is used to optimize campaigns. GDPR and its impact on digital advertising are briefly discussed, including changes to how consumer data is collected and used.
This document provides an overview of a conference or event called "SOUTH BY SOUTH EAST" that includes presentations on various topics such as lifestyle trends, digital media, brands, technology, design, and global markets. It also references discussions, networking opportunities and questions from attendees. The event involves talks, workshops and discussions around emerging topics relevant to digital media, brands and technology.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
This document provides an overview of social media for business and highlights key trends and strategies. It discusses how social media has evolved from traditional marketing and emphasizes having a strategic plan. The main points are:
1) Social media has revolutionized communication just as prior technological advances like the telephone, radio, and television did.
2) Top trends for 2012 include using social platforms for customer service, prioritizing mobile experiences, and gamification.
3) A strategic social media plan is essential for success and should include stakeholder buy-in, community analysis, content planning, and implementation guidelines.
4) Businesses must adopt a strategic "publisher mindset" and focus on why they are using different social
This is my social trends presentation for 2018-19. I have just finished presenting this last month. It is packed with interesting stats and case studies I have ever worked on or sourced from various places including Social Bakers.
In it I cover chat bots, audio, video and the future.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
Your company has 3 years to redefine its place in this new worldBBDO Belgium
The document discusses trends that companies must address in the next 3 years to adapt to changes in how customers make decisions and engage with brands. It outlines 8 trends like niche social networks, anticipatory computing, and the blurring of physical and digital experiences. Companies are advised to use data to personalize marketing and align their strategies with how customers now gather information and shop across channels. Marketing must evolve quickly to keep up with technological changes and the declining influence of traditional branding tactics.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
The Revenge of Subcultures: the real value of Social Media for brandsLaurent François
This deck aims to demonstrate that marketers shape a wrong targeting for the social brands, focusing only on demographics and "average" consumers. But analysing average behaviors can only drive to weak and non relevant communication pillars, then a strong dismissal of consumers against brand digital properties.
This demonstration has been presented during Digital Shoreditch 2013, Future Brands day, by Laurent Francois
This looks at the biggest trends in consumer behaviour each year for 10 years starting in 2005 through to 2015. I wanted to be able to articulate this shift I was observing and feeling but couldn't quite describe.
Digital Experiences for 2013: Trends, Predictions and Action Itemsion interactive
In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue. Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution. Learn trends, predictions, and action items that every marketer should be prepared for in 2013.
SHO-Time. A user-centric toolkit for Sharing Optimisation.Gerrie Smits
Getting people to share your content is more crucial than ever. But how do we increase the chance that our content will hit the sharing sweet spot? For my talk at Social Media Day I developed this pragmatic framework.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
The Edelman Cloverleaf forecast reflects our latest thinking on the digital information ecosystem and the convergence of content publishers and technology platforms.
The research is based on dozens of interviews conducted across six parts of the Edelman Cloverleaf™.
Here you have it, 10 pills of wisdom on technology, culture, Internet and consumers. Collected during the The Next Web conferences 2014. Brought to you by @asorianoiniesta and myself @simonvano.
In the current business landscape, a lot of marketing activities tend to focus on awareness and acquisition, but current customers still need to be attended. And that’s where Social Media comes in. In this webinar, we discuss how Social is opening new dimensions to loyalty and is fertile ground to make a difference and engage with valuable customers.
This document discusses the early history and development of television as a mass medium. It notes that television content initially borrowed from radio, with radio networks and executives helping to establish the first television networks and shape early programming. Government regulation restricted access to television broadcasts, ensuring networks became the dominant gatekeepers. While television grew slowly at first, by the 1950s it had become a ubiquitous part of American homes and culture, homogenizing society and fueling the need for more programming and advertising. This established the foundation and power structure of the television industry that still exists today.
7 Predictions for 2017 from a Cloudy Crystal Ball Young & Rubicam
This document provides 7 predictions for 2017 from a global CEO. The predictions are:
1. Algorithms and programmatic advertising will lose their luster as there is a movement toward adding more human insight.
2. Media will return to more human roots with more accountability for ad placement.
3. Fake news will continue to be an issue with the creators, platforms and publishers profiting while brands find audiences.
4. TV will continue to grow in importance across all platforms and devices, and advertising will play a key role in reducing content costs.
5. Live events will remain uniquely powerful experiences that are enhanced but not replaced by virtual reality and augmented reality.
6. There will be
This document summarizes a social media and digital marketing short course. It discusses topics like creativity vs data, ROI, cookies, GDPR, viewability, interactivity, and data-driven advertising. It also covers the use of data in digital marketing, including targeting, re-targeting, and how data is used to optimize campaigns. GDPR and its impact on digital advertising are briefly discussed, including changes to how consumer data is collected and used.
This document provides an overview of a conference or event called "SOUTH BY SOUTH EAST" that includes presentations on various topics such as lifestyle trends, digital media, brands, technology, design, and global markets. It also references discussions, networking opportunities and questions from attendees. The event involves talks, workshops and discussions around emerging topics relevant to digital media, brands and technology.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
This document provides an overview of social media for business and highlights key trends and strategies. It discusses how social media has evolved from traditional marketing and emphasizes having a strategic plan. The main points are:
1) Social media has revolutionized communication just as prior technological advances like the telephone, radio, and television did.
2) Top trends for 2012 include using social platforms for customer service, prioritizing mobile experiences, and gamification.
3) A strategic social media plan is essential for success and should include stakeholder buy-in, community analysis, content planning, and implementation guidelines.
4) Businesses must adopt a strategic "publisher mindset" and focus on why they are using different social
This is my social trends presentation for 2018-19. I have just finished presenting this last month. It is packed with interesting stats and case studies I have ever worked on or sourced from various places including Social Bakers.
In it I cover chat bots, audio, video and the future.
Social media is increasingly prevalent in both personal and professional lives. Over half of UK adults use social networks, and nearly all employees use social media for work. While many organizations block social media access, fewer will do so in the future. Social media allows for new forms of collaboration and value creation through crowdsourcing, crowdfunding, social customer care, and open leadership. Adopting social practices can improve knowledge sharing, problem solving, innovation, and employee engagement. Organizations that embrace social media may see benefits like new products and revenue, better business outcomes, and lower employee turnover.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Buildingyournarrative entrepreneurship101-160204175927Otman BEN MALK
The document provides guidance on building an effective narrative to promote a brand or organization. It outlines a 6-step process: 1) Define the target audience; 2) Understand where the audience gets its information; 3) Identify why the brand matters and what competing forces exist; 4) Draw the audience in through relatable and contextualized storytelling; 5) Put the narrative in a meaningful context; 6) Bring the brand into the narrative by addressing how it will solve problems. The goal is to engage audiences and establish the brand as essential to a preferable future.
The document discusses the future of social media and its implications for businesses. It predicts that social media will become integrated everywhere, move beyond marketing and communications to become a business platform, force companies to pay more attention to customers, and be part of omni-channel relationships. It provides examples and recommends next steps for companies to adopt social media across their distribution channels and service centers to engage with customers.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
The document outlines 10 trends in social commerce: 1) C22C replaces B2B and B2C models, 2) "Storytizing" will replace advertising, 3) Forensic analytics requires thinking like detectives, 4) New models from outside comfort zones offer competitive advantages, 5) Becoming a top publisher and talent agent in one's industry, 6) Commerce occurring wherever convenient, 7) Customer service becoming a social commerce profit center, 8) Paid media becoming a supporting actor to earned media, 9) Cyber security becoming a new priority, and 10) Creating a "new brain" to become the smartest in one's ecosystem. The presentation was given by Aaron Strout of W2O Group on
Israel Startup Network Presentation - 6 April 2011Alan Weinkrantz
This document discusses the shift from traditional public relations (PR) to social communications. It emphasizes that companies should think of themselves as media companies that create and share content. It encourages integrating social media and other online platforms into marketing strategies to build communities and visibility. Companies are advised to populate content widely and think of PR and social communications as complementary, rather than seeing one as replacing the other.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
The document discusses social selling and using social media in sales. It defines social selling as salespeople using social media like LinkedIn to interact with prospects, provide value through content, and build relationships until prospects are ready to buy. The four pillars of social selling are creating a professional brand, focusing on the right prospects, engaging with insights, and building trusted relationships. Successful social selling involves sharing knowledge and interesting content rather than self-promotion to gain attention. Content should have certain factors like being positive or providing value to increase the likelihood of being shared. Salespeople are expected to check company social media regularly and share relevant, engaging content.
The document discusses trends in marketing communications, including the need for integrated online and offline strategies. It provides an overview of changes in the marketing communications industry and media landscape, such as the rise of digital and mobile media and more advanced targeting capabilities. It also discusses key concepts like integrated marketing communications and the importance of a consistent brand message across different touchpoints.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
Social media for social good charlotte beckett - the good agencyiof_events
Social media and integrated communications can be used for social good by influencing key individuals. Influencers who are trusted and have large networks can help spread important messages. It is important to understand audiences, measure results, and tell compelling stories across both online and offline channels to engage supporters and create real world impact.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
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Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
3. @rosney #CommsPRdigital
ABOUT
ME
Martyn Rosney is an Account Director in the
Corporate and Financial Communication team of
Edelman.
Martyn’s clients at Edelman include Visa,
LinkedIn, Danske Bank, Irish Distillers and SIRO.
DIT MA PR
GRADUATE
2010
WILSON HARTNELL
CORPORATE TEAM
JAN 2011-
SEPTEMBER 2015
EDELMAN
CORPORATE
TEAM
SEPTEMBER 2015 -
PRESENT
YOUNG LION 2014
YOUNG COMMS
PROFESSIONAL
2015
30 UNDER 30 PR
WEEK 2016
ROSNEYPR.COM
4. @rosney #CommsPRdigital
ABOUT
EDELMAN
Founded in Chicago in 1952, Edelman has since grown into the
world's largest independent communications marketing company.
Our European offering was created in 1967, with the opening of
the London office. Established in 1981, Edelman Dublin is one of
Ireland’s leading communications consultancies.
We’ve been out there a long time, but always strive to be the best,
not the biggest.
BRAND
STORYTELLING
WITH REAL
IMPACT
COMMUNICATION
S THAT SOLVE
BUSINESS
PROBLEMS
UNDERSTANDING
AUDIENCES,
CULTURE, WHERE
& HOW BRANDS
CAN BE RELEVANT
PASSION FOR
EVOLVING
& PROGRESSING
THE WAY
STORIES ARE TOLD
5. @rosney #CommsPRdigital
FIRST & LARGEST
SOCIALLY LED
1500+ DIGITAL
SPECIALISTS
ACROSS THE
NETWORK
WE ARE PART OF A
GLOBAL NETWORK
65 30 5OFFICES COUNTRIES REGIONS
AWARDS
BEST PAN EUROPEAN AGENCY TO WORK
FOR (SABRE 2013) • AD AGE’S TOP RANKED
PR FIRM OF THE DECADE • GLOBAL
AGENCY OF THE YEAR (SABRE 2011) • PR
WEEK LARGE CONSULTANCY OF THE YEAR
2011 (UK) • DIGITAL CONSULTANCY OF THE
YEAR 2011 & 2012 (HOLMES REPORT) • PR
WEEK AGENCY OF THE YEAR 2011
(GERMANY) • MEPRA MIDDLE EAST AGENCY
OF THE YEAR 2011 • EUROPEAN
EXCELLENCE AWARDS CONSULTANCY OF
THE YEAR 2010 • PR WEEK GOLD
CAMPAIGN WINNER (UK) • SUNDAY TIMES
BEST COMPANY TO WORK FOR 2011, 2012
& 2013 • GLASSDOOR’S TOP 25 COMPANY
FOR CAREER OPPORTUNITIES 2012 •
EUROPEAN SABRE AWARDS 2012 FOR
SHELL, CARLSBERG & COINTREAU •
CANNES LION SILVER AWARDS FOR XBOX •
CANNES LION GOLD AWARD FOR
HEINEKEN • HOLMES REPORT GLOBAL
AGENCY OF THE YEAR 2013 • CANNES LION
GRAND PRIX FOR UNILEVER • HOLMES
REPORT PAN-EUROPEAN CONSULTANCY
OF THE YEAR 2015
GLOBAL CLIENTS
(SOME OF OUR)
CONTINUED INVESTMENT
IN INTELLECTUAL CAPITAL
PRISM
DIVERSE
IN-HOUSE
OFFERING
Creative
Digital
Research
Content Creation
Editorial
EDELMAN
7. @rosney #CommsPRdigital
Source: 2016 Edelman Trust Barometer Q11-14. Below is a list of institutions. For each one, please indicate how much you trust that institution to do
what is right using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4
Box, Trust) Informed Public and Mass Population, Ireland
85%
of Population
39
Trust Index
15%
of Population
49
Trust Index
Informed
Public
Mass
Population
Authority
& Influence
Influence
Authority
THE INVERSION OF
INFLUENCE
8. @rosney #CommsPRdigital
Source: 2016 Edelman Trust Barometer - How often do you read, view, click on or engage with the following types of content, media or information sources? Online search engines,
such as Google… (Q285), Television news and information (Q287), Social networking sites, such as Facebook, LinkedIn, Instagram, Twitter, etc.(Net of Q278 Social Networking, Q279
Blogs, Q289 Online message boards, forums or newsgroups), articles in printed newspapers (Q284), articles in printed magazines(Q283), Blogs (Q279) (Several times a week+)
General Population, Ireland, question asked of half the sample.
70
68
63
44
27
18
Search
TV
Social
Newspapers
Magazines
Blogs
2 of top 3 most-used
sources of news and
information are peer-
influenced media
THE INFLUENCE OF
P2P MEDIA
Percent who use each
media source several
times a week or more
10. • More than 60 percent of time spent
with digital media is mobile
• Most time is spent in just five apps.
Facebook and Google dominate
• Content is curated through the lens
of your friends and algorithms are
the new intermediaries
®
• Content is infinite
• Attention is finite
• Consumption is in sound bites
@rosney #commsPRdigital
Media
Fragmentation
Mobile
Personalisation
Advertising
Frustration
• Ad blocking is now mainstream,
particularly on mobile devices
• Many display ads are paid for, yet
often unseen by actual humans
• Transparency concerns loom large
across the media buying supply
chain
11. @rosney #CommsPRdigital
COMMUNICATIONS
MARKETING
IS WHAT WE DO
Communications must operate
with the emotional resonance
and analytic rigor of marketing,
while marketing must operate
with the storytelling, stakeholder
and societal mindset of
communications.
12. @rosney #CommsPRdigital
OUR
EDITORIAL
MODEL
The next story to galvanize your
audience masses is just as likely to
appear as a long-form article in a
print publication or on a social-
by-design blogging platform as it
is to show up as a simple graphic
or raw image shared on social
media. We need to show up on all
of those channels first to capture
hearts and minds, then pull
audiences deeper into our own
story. In other words, our owned
stories must earn attention on
popular platforms as it earns
traditional media coverage.
The key to achieving this is an
Editorial Playbook, the guiding
document for a brand’s narrative
across all content channels.
HOW STORIES TRAVEL
@rosney
13. @rosney #CommsPRdigital@rosney
Platforms:
Three types of
technology hubs where
most content discovery
now starts. These
dominate the digital day
and include social
networks, messaging
services, search engines
and personalized news
curators.
Publishers:
Three overlapping
groups of content
creators. These include
traditional and digital-
native news
organisations, platform-
savvy influencers plus
content and digital
experiences built by
brands.
14. @rosney #CommsPRdigital
• Social media includes all major
networks and messaging apps
• Facebook, Instagram, Snapchat
and more dominate the day
• Most are becoming destinations
for news: Facebook Instant
Articles, Twitter Moments,
Snapchat Discover, etc.
®
SOCIAL
15. @rosney #CommsPRdigital
• Search engines include Google,
Bing, Yahoo and Wikipedia
• Google continues to dominate.
Mobile searches have surpassed
those from desktops
• Google Accelerated Mobile Pages is
a new way to discover relevant
topical news stories
®
SEARCH
16. @rosney #CommsPRdigital
• Curators are
platforms that
offer
personalised
feeds
• Apple News, a
newcomer,
already has
40M+ users
• Others include
Medium (a
new op-ed
page),
podcasts and
email
newsletters
®
CURATORS
17. @rosney #CommsPRdigital
• Influencers are
digitally savvy
individual
creators who
craft content
with the
platforms in
mind
• Many are video
influencers
federated into
paid networks
• LinkedIn is
becoming a
hub for
industry
experts
®
INFLUENCERS
18. @rosney #CommsPRdigital
®
INFLUENCERS Media/
Influencers
Media
Media/
Brands
Brands
Brands/
Influencers
Individual
Influencers
Respect personal creative freedom, craft
the message into a story they’ll respect.
Choose carefully,
build long-term
personal
relationships, respect
their creative
freedom.
Carefully align
personal and brand
values for huge
communications
benefits.
Build operations
with editorial
integrity to create
the content your
audience wants.
Create the content your audience
wants.
Craft your
message into a
story that aligns
with your
partner’s editorial
integrity.
EACH SPECIES OF
INFLUENCER HAS THEIR
STRENGTHS AND
WEAKNESSES, AND A
PARTICULAR WAY OF
WORKING.
19. @rosney #CommsPRdigital
• Media includes
prestige and
digital-native
news brands
• Facebook is
often their
primary source
of traffic
• Publishers are
aiming to stand
out via
enterprise
journalism,
digital
innovation or
social
optimisation
®
MEDIA
20. @rosney #CommsPRdigital
• Many brands are
eager to engage
audiences
directly with
their own
content
• Scale is a
challenge,
unless the topic
is high interest
• The best content
programs are
experiential and
built with
earned media in
mind
®
BRANDS
22. @rosney #CommsPRdigital
EVOLVE
See around the corner to
predict what will happen, listen
to community feedback and
adapt the strategy for brands.
You must have action before
communication.
PROMOTE
Grounded in our storytelling
heritage, with ideas designed to
start movements, with an
emphasis on experiences that are
true to life and add value to
relationships.
PROTECT
This goes beyond crisis
management. We need to hold
the organisation to its promises
where it matters most, on issues as
diverse as human rights, tax and
product safety. Globalisation and
transparency are the game
changers.
23. @rosney #CommsPRdigital
• News you read is often different than news you say you
read
• 76% of journalists feel more pressure to get their stories
shared on social media.
• Consider embracing both a social-by-design and a
linear-and-logical approach to every content asset or
program
• Leverage data, visuals, emotion, identity and technology
®
DEVELOP SOCIAL
STORYLINES
24. @rosney #CommsPRdigital
• Distribution-centric thinking helps programs scale.
Employee advocacy is potentially an easy place to start
• Paid efforts like sponsored content and influencer
programs can also increase a program’s digital surface
area
• In media relations, consider emphasising publishers that
are “all in” on Facebook Instant Articles, LinkedIn and
Apple News
®
EMBRACE DISTRIBUTED
THINKING
25. @rosney #CommsPRdigital
• Content for content sake isn’t enough. “If you build it, they
will come” doesn't work well in a mobile-centric age
• However, original content is increasingly the lead domino
that knocks over others and begins a virtuous cycle of
earned media
• Content assets should be crafted with an earned-media
mindset, holistic thinking and, when possible, have paid
support
®
DRIVE TO EARNED
MEDIA
27. @rosney #CommsPRdigital
• High-interest/useful, high-quality content that’s
unavailable anywhere else can often find an audience
• Much like reporters are embracing “enterprise
journalism,” brands should look at investing in similar
scarce assets
• Intellectual property follows this formula. It earns
attention on merit and can become a content franchise
®
TURN SCARCITY INTO
AN ASSET
28. @rosney #CommsPRdigital
THE TRINITY
PLANNING, CREATIVE,
EDITORIAL
PLANNING CREATIVE
ACCOUNT
TEAM
EDITORIAL
PUBLICISTSTUDIOBLOGGER
PAID
SPECIALIST
EDITORIAL IMPACT
Editorial Directors apply a filter to creative ideas, ensuring
they can be told in the ways media want to report them.
Determine editorial content required to land coverage and
spark conversation in the right places.
Studio produces editorial assets.
CREATIVE IDEAS
Multi-discipline teams bring brand stories to life
in original ways.
Combining art directors, copywriters and media
specialists.
European creative network ensures ideas travel
borders and different media channels.
PLANNING & INSIGHT
Planning leads with insights and analytics.
Data-driven understanding of audience mindset.
100+ Research Team provides culture, media and
industry intelligence.
Editorial analytics – based on likes, shares,
searches and more – help predict future
behaviour and most active channels for
audiences.
M&E – solving business problems is the metric
we always strive to achieve.
COPYWITER
ART
DIRECTIOR
TECH-
NOLOGIST
PUBLICIST
RESEARCH
ANALYTICS
TRENDS
TOOLS
@rosney #CommsPRdigital