Alejandro Garcia De Frenza is a project manager and digital marketing strategist with over 5 years of experience. He has managed both mobile and web development projects, as well as implemented digital marketing strategies including search engine marketing, paid search, display advertising, and social media. He is proficient in technologies such as HTML5, CSS, PHP, MySQL, and digital marketing tools including Google Adwords, Analytics, and Facebook Ads. He holds a Master's degree in International Enterprise and Foreign Trade from Universitat de Barcelona.

1. Alejandro Garcia De Frenza
Project Manager for Mobile and Web Development | Digital Marketing and Social Media
Strategist.
www.doyoubuzz.com/alejandro-garcia-de-frenza
Experience Contact me
Digital Marketing Manager Email
General Motors Middle East - Dubai, United Arab Emirates - Full-time - March 2012, August 2012
alejandro.garciade@gmail.com
In this role I managed the agency relations to implement the Digital Marketing strategy from
creative creation to execution across different channels SEM, Paid search, Display and Social Skype
Media. alejandro.garciad
Analysed and reported on key metrics to evaluate the performance of each channel and
Telephone
optimize (A/B testing) based on more appealing call to actions and art. Project managed the
creation of a new web platform for the certified preowned vehicles program.
+582418251794
Enhanced and managed the web presence for 3 brands across 10 Middle East Markets
Defined targets and KPIs for our online campaigns with a heavy focus on ROI and consumer
conversion About Me
Agency relations management to implement the digital strategy driving traffic and awareness Italian / Venezuelan Project
through SEO, SEM, PPC, Display while ensuring highest efficiency and ROI manager and Digital Marketing
Created, managed and analyzed our interactive marketing campaigns across different channels manager possessing a broad
such as search, display and Social Media mix of technical experience,
web marketing and Social
Evaluated website performance and Digital Marketing campaigns to recommend online
Media skills with over 5 years
optimization strategies
of experience managing and
Integrated social media to our Online Marketing campaigns to engage our target audience and developing web applications.
grow our followers
Supported dealer's websites to make sure they implement the right SEO Strategy and follow the Digital Marketing Skills
brand guidelines in terms of look and feel and user experience (Google Adwords &
Participation in the Social Media hub Adsense,Google
Insights,Google Analytics,
Digital budget management and forecast SEO,SEM,PPC, Facebook
Ads, Joomla, Blogs, CMS,
Mobile Apps Project Manager Magento and E-Commerce).
Golden Gekko - Barcelona, Spain - Full-time - September 2011, November 2011
Golden Gekko is the leading developer of creative mobile marketing applications and widgets in Understanding of HTML5,
Europe and North America, having successfully launched award winning campaigns for global Javascript, CSS3, PHP,
brands such as Coca-Cola, Absolut Vodka, Disney & Universal Pictures MYSQL, AJAX.
My role as project manager involves overseeing the full life cycle of our application I'm looking for a role as a
development, working closely with our designers and developers to create cutting edge Digital Marketing Manager or
applications to fit our client's branding and functional requirements Social Media, a role as a
I'm used to work with several projects at a given time, taking care to deliver each project as Project Manager would also be
defined in the scope within the budget in the time agreed, I have successfully delivered App great for me since I have a
Sourcing Projects for Vodafone, Samsung. also App Distribution and Mobile Marketing Projects technical background and I can
for different accounts translate business needs into
technical requirements to be
Import / Export Analyst + Inventory Specialist shared with the development
3M Manufacturera Venezuela S.A - Valencia, Venezuela - Full-time - October 2009, July 2010 team. Currently I'm not looking
for roles as a developer.
International Purchasing and Procurement
Purchase Orders Processing
Customs Compliance Interest Areas
Materials and Inventory Management
Maintaining Accurate records of inventory movement Sports, Trips
Coordination of stock relocation
IT Consultant
Unidad Quirurgica Tres S.A - Valencia, Venezuela - Part-time - June 2008, September 2009
Software Installation
Maintenance
Networks
Information Backup
Software Training

2. Project Manager and SEO,SEM online Marketing
Web Business Solutions de Venezuela, C.A - Valencia, Venezuela - August 2004, April 2008
In this role I was responsible for understanding client needs and business requirements to offer
solutions based on our available technologies, I managed web site projects through Scoping,
Design, Development, Implementation and QA Phases to fulfill clients needs and expectations.
Also participated as a developer in some of the projects. We built websites with SEO in mind
and we recommended and implemented Digital Marketing Strategy based on PPC Google
Adwords Campaigns, Display and Social Media.
Monitored and tracked the status of project and provided solutions to project issues, ensuring
successful completion by deadline
Project planning, Programming PHP + HTML + JavaScript + CSS and Managing MySQL
Databases
Debugging and Optimizing the front-end
SEO and search engine optimization for our websites based on External and Internal page
factors
Online and Interactive Marketing Strategy based on SEM (Paid Search + SEO), Display and
Social Media (Facebook Ads)
Setting Google Analytics on websites to report on key metrics and optimize the Google Adwords
paid search and display campaigns
Achievements: Business Plan for an online E-commerce platform, (Design,Coding, Debugging
and Maintenance)
Skills
Computer
Digital Marketing Skills (Google Adwords & Adsense,Google Insights, Google Analytics,
SEO,SEM,PPC, Facebook Ads, Joomla, Drupal, Magento and E-Commerce)
Web Developing and Practical Experience in HTML5, JAVA SCRIPT, CSS3, PHP, MYSQL,
AJAX.
MS Word, Excel (Advanced) and PowerPoint
Languages
English (Native)
Spanish (Native)
Italian (Basic)
Personal Skills
Strategic thinker, organization and time management, written and verbal communication skills
Flexible, enthusiastic, and self-directed
Great relations with co-workers and motivation towards team work
Adaptability to dynamic environments, negotiation
Self Teaching ability, with solving problems orientation
Education
Master in International Enterprise and Foreign Trade - Universitat de
Barcelona
October 2010 - July 2011
Master in International Trade - Universidad de Carabobo
September 2008 - March 2010
Bachelor in Business Management - Universidad de Carabobo
October 2004 - December 2009
Intensive English Program - International Language Academy of Canada
June 2004 - August 2004
High Advanced Level