Connected Concepts

Trends and Cases
Gerald Been
CEO @ Node1
1
Subjects
Connected Concepts
Impact on types of Mobile Payments
Case: Uber
Case: TaskRabbit
Benchmark Of Payment Models
2
1
2
3
4
5
Connected
Concepts
SoLoMo: Consumer drivers
4
Social Local Mobile
Social Networks
5
Social
Check, with others, before buying,
entering, walking in to…
…the taxi, restaurant, location,
people, events, movie.
Location Based
6
Local
Ubiquitous use of
smartphone creates
easy access of location
based information
and payments
Sensors will grow an
Internet of Things
economy. Taxi’s, people,
location, restaurant,
ticketing etc.
Mobile Payment / Commerce
Mobile commerce is growing
rapidly, 100+% annually.
35% of visitor traffic now is
through Tablet / Smartphone.
7
Mobile
Connected 

Concepts
Initiatives
$15 mio+ funding
We Do Chores. You Live Life.
9
$26 mio+ funding by Braintree (PayPal)
Send money and make purchases.
10
$250 mio+ funding by Bezos, Goldman Sachs,
Google (series C)
Get there Your day belongs to you
11
So, what is the big 

deal about Uber ?
13
If you think
of Uber as
a local taxi company
operating in a few
cities…
…it is no so big.
14
…it gets bigger.
a dominating and
even growing the
town car market in
dozens of cities…
If you think
of Uber as
…it gets even larger.
delivering both people
as well as things, like
packages, dry cleaning
and groceries…
If you think
of Uber as
…you get what could
be one of the largest
companies in the
world.
a giant super
computer orchestrating 
the delivery of millions of
people and items all
over the world…
If you think
of Uber as
Impact On

Types Of Mobile
Payments
“Connected life”
market revenue will
balloon to 2.5+ trillion
within 6 years.
Source: Forrester
MOBILE COMMERCE

Innovation into physical world
Tablets
Personal 

Computer
Smartphones
2018201720162015
Wearables
Smart Tv’s
2004
2000
20.000
Internet 

of Things
18.000
16.000
14.000
12.000
10.000
8000
6000
4000
Numberofdevicesinuse(x1000)
2014201320122011201020092008200720062005
18
Mobile payments initiatives
19
z
Mobile Wallets P2P Payments
RemittancesCarrier Billing
Phone-Only
19
Source: Statista, TrendForce, NFC World+ 2016
2015 2016 2017* 2018* 2019*
1.080
930
780
620
450
Total Revenue Of Global Mobile Payment Market From 2015 To 2019 

( In Billion U.S. Dollars)
250
0
500
750
1.000
1.250
Mobile transactions will
account for 4% of all credit-
and debit card volume.
The numbers seem low, but
for the last five years mobile
transactions have experienced
118% annual average growth
in the U.S. alone.
Mobile Payments In Exponential Phase
20
21
Location Based Payments
21
Proximity
Marketing
Check-In
Coupons
Indoor
Location
Contactless
Payment
-100€
NEW
-20%
22
iBeacon
22
PayPal Beacon
no cash
no cards
no signatures required
Summarized
• Making Things available, not previously addressable, by consumers
• “The Internet of Things” (IBM)
• Uber does this with luxury cars (today)
• TaskRabbit with human capacity
• Crossover from virtual to physical presence payments. iBeacon,
PayPal Beacon (coincidentally the same word ‘Beacon’ is used)
CASE
Uber
• Many to many ‘things’ broker
• Taxi capacity
• Marketplace functionality
• Price varies with available
capacity
• “Surge” rates
• Taxi capacities can easily
sign-in and sign-out to
marketplace by app (Mobile
First)
CONCEPT

Uber
• A first real instance of
organizing things by mobile
• It is an online marketplace
of real time assets and
capacities, which happen to
be luxury cars
• in 2016 started with delivery
of food: UberEATS
CONCEPT

Uber
• JavaScript
• Python (Pyramid and Flask
frameworks)
• Node.js
• Backbone.js
• PostgreSQL
• iOS / Java for iPhone /
Android apps
• Modern web based
technologies, with ditto
programmers and web
based attitude.
Uber technology
stack
CASE
TaskRabbit
• Many to many ‘things’
broker
• Human capacity
• Marketplace functionality
• Prices are consumer driven
• People can easily sign-in, 

sign-out of marketplace 

by app (Mobile First)
CONCEPT

TaskRabbit
Benchmark Of
Payment Models
• API for easy on boarding
of credit cards
• used by Uber
Card.io API
• Marketplace
mechanism for
suppliers of model
• Used by TaskRabbit
and Uber
Braintree
marketplace
Thank you!
Don’t hesitate to contact me if you have any questions.
Gerald Been
CEO @ Node1
gerald.been@node1.com
+31 6 24 56 37 34
Sarphatistraat 370
Amsterdam
The Netherlands
T +31 20 520 6934
www.node1.com
info@node1.com
35

Connected concepts v1.0 - Node1

  • 1.
    Connected Concepts
 Trends andCases Gerald Been CEO @ Node1 1
  • 2.
    Subjects Connected Concepts Impact ontypes of Mobile Payments Case: Uber Case: TaskRabbit Benchmark Of Payment Models 2 1 2 3 4 5
  • 3.
  • 4.
  • 5.
    Social Networks 5 Social Check, withothers, before buying, entering, walking in to… …the taxi, restaurant, location, people, events, movie.
  • 6.
    Location Based 6 Local Ubiquitous useof smartphone creates easy access of location based information and payments Sensors will grow an Internet of Things economy. Taxi’s, people, location, restaurant, ticketing etc.
  • 7.
    Mobile Payment /Commerce Mobile commerce is growing rapidly, 100+% annually. 35% of visitor traffic now is through Tablet / Smartphone. 7 Mobile
  • 8.
  • 9.
    $15 mio+ funding WeDo Chores. You Live Life. 9
  • 10.
    $26 mio+ fundingby Braintree (PayPal) Send money and make purchases. 10
  • 11.
    $250 mio+ fundingby Bezos, Goldman Sachs, Google (series C) Get there Your day belongs to you 11
  • 12.
    So, what isthe big 
 deal about Uber ?
  • 13.
    13 If you think ofUber as a local taxi company operating in a few cities… …it is no so big.
  • 14.
    14 …it gets bigger. adominating and even growing the town car market in dozens of cities… If you think of Uber as
  • 15.
    …it gets evenlarger. delivering both people as well as things, like packages, dry cleaning and groceries… If you think of Uber as
  • 16.
    …you get whatcould be one of the largest companies in the world. a giant super computer orchestrating  the delivery of millions of people and items all over the world… If you think of Uber as
  • 17.
    Impact On
 Types OfMobile Payments
  • 18.
    “Connected life” market revenuewill balloon to 2.5+ trillion within 6 years. Source: Forrester MOBILE COMMERCE
 Innovation into physical world Tablets Personal 
 Computer Smartphones 2018201720162015 Wearables Smart Tv’s 2004 2000 20.000 Internet 
 of Things 18.000 16.000 14.000 12.000 10.000 8000 6000 4000 Numberofdevicesinuse(x1000) 2014201320122011201020092008200720062005 18
  • 19.
    Mobile payments initiatives 19 z MobileWallets P2P Payments RemittancesCarrier Billing Phone-Only 19
  • 20.
    Source: Statista, TrendForce,NFC World+ 2016 2015 2016 2017* 2018* 2019* 1.080 930 780 620 450 Total Revenue Of Global Mobile Payment Market From 2015 To 2019 
 ( In Billion U.S. Dollars) 250 0 500 750 1.000 1.250 Mobile transactions will account for 4% of all credit- and debit card volume. The numbers seem low, but for the last five years mobile transactions have experienced 118% annual average growth in the U.S. alone. Mobile Payments In Exponential Phase 20
  • 21.
  • 22.
  • 23.
    PayPal Beacon no cash nocards no signatures required
  • 24.
    Summarized • Making Thingsavailable, not previously addressable, by consumers • “The Internet of Things” (IBM) • Uber does this with luxury cars (today) • TaskRabbit with human capacity • Crossover from virtual to physical presence payments. iBeacon, PayPal Beacon (coincidentally the same word ‘Beacon’ is used)
  • 25.
  • 26.
    • Many tomany ‘things’ broker • Taxi capacity • Marketplace functionality • Price varies with available capacity • “Surge” rates • Taxi capacities can easily sign-in and sign-out to marketplace by app (Mobile First) CONCEPT
 Uber
  • 27.
    • A firstreal instance of organizing things by mobile • It is an online marketplace of real time assets and capacities, which happen to be luxury cars • in 2016 started with delivery of food: UberEATS CONCEPT
 Uber
  • 28.
    • JavaScript • Python(Pyramid and Flask frameworks) • Node.js • Backbone.js • PostgreSQL • iOS / Java for iPhone / Android apps • Modern web based technologies, with ditto programmers and web based attitude. Uber technology stack
  • 29.
  • 30.
    • Many tomany ‘things’ broker • Human capacity • Marketplace functionality • Prices are consumer driven • People can easily sign-in, 
 sign-out of marketplace 
 by app (Mobile First) CONCEPT
 TaskRabbit
  • 31.
  • 32.
    • API foreasy on boarding of credit cards • used by Uber Card.io API
  • 33.
    • Marketplace mechanism for suppliersof model • Used by TaskRabbit and Uber Braintree marketplace
  • 34.
    Thank you! Don’t hesitateto contact me if you have any questions. Gerald Been CEO @ Node1 gerald.been@node1.com +31 6 24 56 37 34
  • 35.
    Sarphatistraat 370 Amsterdam The Netherlands T+31 20 520 6934 www.node1.com info@node1.com 35