Presentation about the converging of mobile, payments and location based marketing. Concepts such as Uber and Taskrabbit are discussed. And a parallel with the new technology iBeacon is introduced.

1. Connected Concepts
Trends and Cases
Gerald Been
CEO @ Node1
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2. Subjects
Connected Concepts
Impact on types of Mobile Payments
Case: Uber
Case: TaskRabbit
Benchmark Of Payment Models
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1
2
3
4
5

3. Connected
Concepts

4. SoLoMo: Consumer drivers
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Social Local Mobile

5. Social Networks
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Social
Check, with others, before buying,
entering, walking in to…
…the taxi, restaurant, location,
people, events, movie.

6. Location Based
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Local
Ubiquitous use of
smartphone creates
easy access of location
based information
and payments
Sensors will grow an
Internet of Things
economy. Taxi’s, people,
location, restaurant,
ticketing etc.

7. Mobile Payment / Commerce
Mobile commerce is growing
rapidly, 100+% annually.
35% of visitor traffic now is
through Tablet / Smartphone.
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Mobile

8. Connected
Concepts
Initiatives

9. $15 mio+ funding
We Do Chores. You Live Life.
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10. $26 mio+ funding by Braintree (PayPal)
Send money and make purchases.
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11. $250 mio+ funding by Bezos, Goldman Sachs,
Google (series C)
Get there Your day belongs to you
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12. So, what is the big
deal about Uber ?

13. 13
If you think
of Uber as
a local taxi company
operating in a few
cities…
…it is no so big.

14. 14
…it gets bigger.
a dominating and
even growing the
town car market in
dozens of cities…
If you think
of Uber as

15. …it gets even larger.
delivering both people
as well as things, like
packages, dry cleaning
and groceries…
If you think
of Uber as

16. …you get what could
be one of the largest
companies in the
world.
a giant super
computer orchestrating
the delivery of millions of
people and items all
over the world…
If you think
of Uber as

17. Impact On
Types Of Mobile
Payments

18. “Connected life”
market revenue will
balloon to 2.5+ trillion
within 6 years.
Source: Forrester
MOBILE COMMERCE
Innovation into physical world
Tablets
Personal
Computer
Smartphones
2018201720162015
Wearables
Smart Tv’s
2004
2000
20.000
Internet
of Things
18.000
16.000
14.000
12.000
10.000
8000
6000
4000
Numberofdevicesinuse(x1000)
2014201320122011201020092008200720062005
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19. Mobile payments initiatives
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z
Mobile Wallets P2P Payments
RemittancesCarrier Billing
Phone-Only
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20. Source: Statista, TrendForce, NFC World+ 2016
2015 2016 2017* 2018* 2019*
1.080
930
780
620
450
Total Revenue Of Global Mobile Payment Market From 2015 To 2019
( In Billion U.S. Dollars)
250
0
500
750
1.000
1.250
Mobile transactions will
account for 4% of all credit-
and debit card volume.
The numbers seem low, but
for the last five years mobile
transactions have experienced
118% annual average growth
in the U.S. alone.
Mobile Payments In Exponential Phase
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21. 21
Location Based Payments
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Proximity
Marketing
Check-In
Coupons
Indoor
Location
Contactless
Payment
-100€
NEW
-20%

22. 22
iBeacon
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23. PayPal Beacon
no cash
no cards
no signatures required

24. Summarized
• Making Things available, not previously addressable, by consumers
• “The Internet of Things” (IBM)
• Uber does this with luxury cars (today)
• TaskRabbit with human capacity
• Crossover from virtual to physical presence payments. iBeacon,
PayPal Beacon (coincidentally the same word ‘Beacon’ is used)

25. CASE
Uber

26. • Many to many ‘things’ broker
• Taxi capacity
• Marketplace functionality
• Price varies with available
capacity
• “Surge” rates
• Taxi capacities can easily
sign-in and sign-out to
marketplace by app (Mobile
First)
CONCEPT
Uber

27. • A first real instance of
organizing things by mobile
• It is an online marketplace
of real time assets and
capacities, which happen to
be luxury cars
• in 2016 started with delivery
of food: UberEATS
CONCEPT
Uber

28. • JavaScript
• Python (Pyramid and Flask
frameworks)
• Node.js
• Backbone.js
• PostgreSQL
• iOS / Java for iPhone /
Android apps
• Modern web based
technologies, with ditto
programmers and web
based attitude.
Uber technology
stack

29. CASE
TaskRabbit

30. • Many to many ‘things’
broker
• Human capacity
• Marketplace functionality
• Prices are consumer driven
• People can easily sign-in,
sign-out of marketplace
by app (Mobile First)
CONCEPT
TaskRabbit

31. Benchmark Of
Payment Models

32. • API for easy on boarding
of credit cards
• used by Uber
Card.io API

33. • Marketplace
mechanism for
suppliers of model
• Used by TaskRabbit
and Uber
Braintree
marketplace

34. Thank you!
Don’t hesitate to contact me if you have any questions.
Gerald Been
CEO @ Node1
gerald.been@node1.com
+31 6 24 56 37 34

35. Sarphatistraat 370
Amsterdam
The Netherlands
T +31 20 520 6934
www.node1.com
info@node1.com
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