The Second Annual Burson-Marsteller Global Social Media Check-up examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and other local and language-specific social networks.
Burson-Marsteller Global Corporate Twitter Influence StudyBurson-Marsteller
The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user.
The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
The data for this study was collected between November 2009 and January 2010 among the top 100 companies of the 2009 Fortune Global 500 companies. Sample size for countries/regions: U.S. = 29 companies, Europe = 48 companies, Asia-Pacific = 20 companies, Latin America = 3 companies. Because of the low sample size for Latin America, data is only broken out for this region for overall activity rates. “Active” accounts have at least one post in the past 3 months. Outliers have been noted. Data was collected by Burson-Marsteller’s global research team.
The Global Social Media Check-up 2011 (Burson-Marsteller) - FEB2011Sociatria.com
Analiza (y compara con 2010) el uso que las 100 mayores empresas del mundo hacen de Facebook, Twitter, YouTube y blogs, con datos globales y por mercados. (En inglés)
[Article] How marketing strategies are evolving in response to COVID?Biswadeep Ghosh Hazra
An article on how marketing strategies are evolving in response to COVID?
The article is divided into the following sections-
1) Analysing the impact of COVID-19
2) Delving Deeper
3) Current Trends
4) User Content Consumption Pattern
5) Changing Marketing Strategies
6) Conclusion
7) References
Burson-Marsteller Global Corporate Twitter Influence StudyBurson-Marsteller
The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user.
The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
The data for this study was collected between November 2009 and January 2010 among the top 100 companies of the 2009 Fortune Global 500 companies. Sample size for countries/regions: U.S. = 29 companies, Europe = 48 companies, Asia-Pacific = 20 companies, Latin America = 3 companies. Because of the low sample size for Latin America, data is only broken out for this region for overall activity rates. “Active” accounts have at least one post in the past 3 months. Outliers have been noted. Data was collected by Burson-Marsteller’s global research team.
The Global Social Media Check-up 2011 (Burson-Marsteller) - FEB2011Sociatria.com
Analiza (y compara con 2010) el uso que las 100 mayores empresas del mundo hacen de Facebook, Twitter, YouTube y blogs, con datos globales y por mercados. (En inglés)
[Article] How marketing strategies are evolving in response to COVID?Biswadeep Ghosh Hazra
An article on how marketing strategies are evolving in response to COVID?
The article is divided into the following sections-
1) Analysing the impact of COVID-19
2) Delving Deeper
3) Current Trends
4) User Content Consumption Pattern
5) Changing Marketing Strategies
6) Conclusion
7) References
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
Insurance Industry: Social Media Impact and Benchmarks ReportTrackMaven
Believe it or not, the insurance industry is in the social media sweet spot. Insurance brands lead the pack on social with both booming audience growth and content engagement.
How do we know? We analyzed a year's worth of social media content from leading insurance brands. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Over 40 Really Useful UK Marketing Facts And Figuresmgower
This FREE deck includes the latest really useful facts and figures that marketers and agencies need.
Included are great UK stats for:
- Internet usage
- What\'s happening with Google and SEO
- Who\'s blogging?
- Why Social Media is becoming so important including stats for Facebook for Business, Twitter and LinkedIn usage in the UK market.
To download go to:
http://www.theinsideteam.co.uk/over-40-uk-incredible-marketing-facts--figures/
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Darrell Heaps
Slides from NIRI Richmond session on Nov 18, 2011. My portion of the presentation focused on the "why" of social media and best practices. My co-panelist, Chris Gatewood focused on the legal aspects, risks and social media policies.
Entertainment Industry: Social Media Benchmark ReportTrackMaven
How does your brand measure up against industry-specific benchmarks? Check out our Entertainment Industry Social Media Benchmark Report to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
The state of the Twittersphere in February 2011Kathryn Corrick
An overview of Twitter in February 2011 using statistics, tools and freely available information.
Also see: http://kathryncorrick.co.uk/2011/02/17/the-state-of-the-twittersphere-in-february-2011/
The 2011 Crisis Preparedness Study was published by Burson-Marsteller, a leading global public relations and communications firm, and its sister firm Penn Schoen Berland, a global research-based consultancy. The findings were presented at the EMEA Crisis Club for Crisis communications professionals in Barcelona.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
Insurance Industry: Social Media Impact and Benchmarks ReportTrackMaven
Believe it or not, the insurance industry is in the social media sweet spot. Insurance brands lead the pack on social with both booming audience growth and content engagement.
How do we know? We analyzed a year's worth of social media content from leading insurance brands. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Over 40 Really Useful UK Marketing Facts And Figuresmgower
This FREE deck includes the latest really useful facts and figures that marketers and agencies need.
Included are great UK stats for:
- Internet usage
- What\'s happening with Google and SEO
- Who\'s blogging?
- Why Social Media is becoming so important including stats for Facebook for Business, Twitter and LinkedIn usage in the UK market.
To download go to:
http://www.theinsideteam.co.uk/over-40-uk-incredible-marketing-facts--figures/
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Darrell Heaps
Slides from NIRI Richmond session on Nov 18, 2011. My portion of the presentation focused on the "why" of social media and best practices. My co-panelist, Chris Gatewood focused on the legal aspects, risks and social media policies.
Entertainment Industry: Social Media Benchmark ReportTrackMaven
How does your brand measure up against industry-specific benchmarks? Check out our Entertainment Industry Social Media Benchmark Report to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
The state of the Twittersphere in February 2011Kathryn Corrick
An overview of Twitter in February 2011 using statistics, tools and freely available information.
Also see: http://kathryncorrick.co.uk/2011/02/17/the-state-of-the-twittersphere-in-february-2011/
The 2011 Crisis Preparedness Study was published by Burson-Marsteller, a leading global public relations and communications firm, and its sister firm Penn Schoen Berland, a global research-based consultancy. The findings were presented at the EMEA Crisis Club for Crisis communications professionals in Barcelona.
Friending in High Places: Business Leaders On Facebook and InstagramBurson-Marsteller
Executive engagement on social media has become an integral part of the corporate communication mix, and Facebook and Instagram are making their way into executive floors and boardrooms of many global companies. For the last six years, Burson-Marsteller has studied how heads of state, governments and international organizations use social media
channels. For the last two years, it has produced reports specifically about world leaders’ use of Facebook. This year, in addition to studying world leaders, Burson-Marsteller conducted this study of business leaders to see how they connect with their audiences on Facebook and
Instagram.
These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Burson-Marsteller Fortune Global 100 Social Media StudyIN2marcom .com
The Global Social Media Check-Up report by Burson-Marsteller, which aim to examine how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
more info: http://tinyurl.com/BM-Social-Media
The findings from an analysis by Burson-Marsteller and Proof Digital of the Fortune 100's use of Key Social Media Channels, including Twitter, Facebook Fan Pages and Blogs. Released: Summer 2009
The Burson-Marsteller Asia-Pacific Social Media Study is a review and analysis of social media activity by 120 major companies across 12 markets in Asia-Pacific; Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand. The companies surveyed comprise the top 10 companies per country as ranked in the 2009 Wall Street Journal Asia 200 Index.
Social Media in the 2009 Inc. 500: New Tools & New Trendsyangiz
Conducted By: Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies.
“A Voice for Young Syrian Refugees,” a supplementary survey carried out alongside the 9th annual ASDA’A Burson-Marsteller Arab Youth Survey 2017 is focused on the hopes, concerns and aspirations of young Syrian refugees living as refugees in Jordan and Lebanon.
For the survey, the international polling company PSB Research conducted 400 face-to-face interviews of young Syrian refugees aged 18-24 years, split equally between men and women, who are living in refugee settlements in Jordan and Lebanon.
The full Arab Youth Survey 2017 consists of 3,500 face-to-face interviews with Arab men and women aged 18 to 24. Fieldwork was conducted from February 7 and March 7, 2017. The survey is the largest of its kind of the region’s largest demographic, and covers the six Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE), North Africa (Algeria, Egypt, Libya, Morocco, and Tunisia), the Levant (Iraq, Jordan, Lebanon and the Palestinian Territories) and Yemen. The Survey has not included Syria since 2011, due to the civil unrest in the country.
“ One of the essential questions facing sports organisations today is how to grow in an increasingly competitive and globalized market place while, at the same time, staying true to their roots and core values.” Burson-Marsteller, a leading strategic communications and public relations firm, has teamed up with international tour organiser Match IQ to get to the heart of this issue. We invited some of the thought leaders in the industry to give their expert insights on how best to engage with audiences abroad.
The “Making it in America: The View from America” survey developed by Burson-Marsteller and conducted by research firm PSB sheds light on Americans’ sentiments about the current state of the economy, as well as their feelings about the future.
From June 1-5, 2017, PSB conducted 1500 interviews with a General Population Survey*. The margin of error for the total sample is +/- 2.53% and larger for subgroups. The data was weighted to be nationally representative.
This survey builds off the June 2017 Executive Survey* by McKinsey & Company, which surveyed 259 U.S. Business Leaders representing the full range of regions, industries, company sizes, functional specialties, and tenures.
*Please note that within the survey findings, the terminology “Americans” and “American Population” refers to the General Population Survey and “Business Leaders” refers to the Executive Survey.
Each year in March, China’s leaders meet at the Lianghui, or “Two Sessions,” in Beijing to discuss policies and progress, review the government work plan and approve the national budget for the coming year. This year’s sessions were significant as the final meetings before the upcoming leadership transitions – which have even greater significance for China’s ongoing reform. There was an emphasis on stability, continuity and a gradual adjustment of the growth model. In what may be his final work report, Premier Li Keqiang pledged to deepen reforms, restructure the economy and improve people’s well-being. This was again largely in line with the themes set out in the Third Plenum of the 18th Communist Party Congress in 2013. The significance of the upcoming leadership transition was highlighted by the focus of commentators on the potential meaning of remarks by the Premier at the conclusion of his annual work report: “See you again, if there’s a chance.” In the document below, Burson-Marsteller’s analysts examine the outcomes of this year’s Two Sessions, and outline considerations for global companies in China in the current period of transformation.
Burson-Marsteller, in partnership with Penn Schoen Berland (PSB), interviewed business decision-makers about the value and challenges of various platforms – specifically conferences and events, corporate awards and rankings, and digital and social channels. Our research sought to identify which platforms are most relevant today, and which emerging platforms companies are gravitating toward to reach and influence stakeholders in the future.
Burson-Marsteller, in partnership with Penn Schoen Berland (PSB), interviewed business decision-makers about the value and challenges of various platforms – specifically conferences and events, corporate awards and rankings, and digital and social channels. Our research sought to identify which platforms are most relevant today, and which emerging platforms companies are gravitating toward to reach and influence stakeholders in the future.
Gender Equality Conversations Survey: The Issues and PlatformsBurson-Marsteller
The Gender Equality Conversations Survey: The Issues and Platforms was conducted by Penn Schoen Berland (PSB) in partnership with Burson-Marsteller Advantage Women. The survey demonstrates how communications has played an important role in the advancement of gender equality throughout history and fueled policy battles and held businesses accountable for equality in the workplace.
The survey showcases beliefs about the importance of speaking out on women’s issues, the most effective ways to be vocal, the platforms audiences use to stay informed and the persistent challenges women face in the workplace.
The data encourages us to continue to explore how communication tactics around gender equality milestones have and will propel women’s issues to the forefront of political and corporate agendas.
Continue the conversation with us on Twitter using the hashtags #BursonTogether and #BMAdvantageWomen.
The findings described here are based on a survey conducted by Penn Schoen Berland (PSB) in partnership with Burson-Marsteller and Fan Experience from January 18th-21st, 2017. The survey was conducted
online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request.
The Burson-Marsteller Age of Trump Technology Policy SurveyBurson-Marsteller
Research for The Burson-Marsteller Age of Trump Technology Policy Survey was conducted by Penn Schoen Berland (PSB) on behalf of Burson-Marsteller to explore attitudes and perceptions about the future of the technology industry. To meet these objectives, PSB conducted an online quantitative study from December 6th to December 13th, 2016 among Technology Elite (n=504) and General Public respondents (n=1000).
All Technology Elites are age 25+ with at least a college education, have a household income of $100,000+ in the coastal regions and $75,000+ in the heartland, live within 30 miles of a city with a significant technology industry presence reflecting a mix of established and start-up technology firms, and follow news about technology closely. The margin of error for the Technology Elites total sample is +/- 4.3% and larger for subgroups. The margin of error for the General Public total sample is +/- 3.00% and larger for subgroups.
Just over 100 days have passed since Theresa May crossed the threshold of Ten Downing Street and we have learned this government is starkly different from its recent predecessors in tone and operation.
Burson Latino leverages our experts, their experience and Burson-Marsteller’s strategic communications approach and innovative tools to help clients connect and engage with the dynamic and fast-growing U.S. Hispanic population. We build carefully tailored, insight-driven programming that goes beyond a simple translation of messaging.
The Latino Vote: Surprising Sentiments on Issues and Candidates is Burson Latino’s latest survey on how Latino registered voters feel about the candidates and the issues at stake in the primary elections. The survey of 1,300 registered Latino voters nationwide was conducted from Jan. 29 to Feb. 6, 2016, in collaboration with Research Now, New American Dimensions and the Center for Multicultural Science.
World Leaders on Periscope is Burson-Marsteller's latest research into how world leaders, governments and international organizations communicate via social media. The research builds on Burson-Marsteller's highly acclaimed annual Twiplomacy study, now in its fifth year. Initially focused solely on Twitter, the 2016 study has been expanded to other social media platforms including Facebook, Instagram, YouTube and more niche digital diplomacy platforms such as Snapchat, LinkedIn, Google+ and Vine.
Burson-Marsteller has identified a total of Periscope channels of governments and world leaders.
World Leaders on LinkedIn is Burson-Marsteller's latest research into how world leaders, governments and international organizations communicate via social media. The research builds on Burson-Marsteller's highly acclaimed annual Twiplomacy study, now in its fifth year. Initially focused solely on Twitter, the 2016 study has been expanded to other social media platforms including Facebook, Instagram, YouTube and more niche digital diplomacy platforms such as Snapchat, LinkedIn, Google+ and Vine.
Burson-Marsteller has identified a total of 154 LinkedIn pages and profiles.
World Leaders on Vine is Burson-Marsteller’s latest research into how world leaders, governments and international organizations communicate via social media. The research builds on Burson-Marsteller’s highly acclaimed annual Twiplomacy study, now in its fifth year. Initially focused solely on Twitter, the 2016 study has been expanded to other social media platforms including Facebook, Instagram, YouTube and more niche digital diplomacy platforms such as Snapchat, LinkedIn, Google+ and Vine.
Burson-Marsteller has identified a total of 47 Vine channels, most of which have been verified by Twitter and carry a green verification mark. Only 19 of these channels are active and the rest are either dormant for more than a year, or have never posted a Vine.
World Leaders on YouTube is Burson-Marsteller's latest research into how world leaders, governments and international organizations communicate via social media. The research builds on Burson-Marsteller's highly acclaimed annual Twiplomacy study, now in its fifth year. Initially focused solely on Twitter, the 2016 study is being expanded to other social media platforms including Facebook, Instagram, YouTube and more niche digital diplomacy platforms such as Snapchat, LinkedIn, Google+ and Vine. An analysis of each separate platform will be released each month in the run up to the publication of the complete Twiplomacy study in May 2016.
World Leaders on Instagram is Burson-Marsteller's latest research into how world leaders, governments and international organizations communicate via social media. The research builds on Burson-Marsteller's highly acclaimed annual Twiplomacy study. Initially focused solely on Twitter, the 2016 study is being expanded to other social media platforms including Facebook, Instagram, YouTube, Google+ and more niche digital diplomacy platforms such as Snapchat and Vine. An analysis of each separate platform will be released each month in the run up to the publication of the complete Twiplomacy study in May 2016.
World Leaders on Facebook is Burson-Marsteller's latest research into how world leaders, governments and international organisations communicate via social media. The research builds on Burson-Marsteller's highly acclaimed annual Twiplomacy study. Initially focused solely on Twitter, the 2016 study is being expanded to other social media platforms including Facebook, Instagram, YouTube, Google+ and more niche digital diplomacy platforms such as Snapchat and Vine. An analysis of each separate platform will be released each month in the run up to the publication of the complete Twiplomacy study in May 2016.
The A-Generation Study, carried out by Burson-Marsteller Africa, showcases six trends that reflect the new attitudes and changing priorities of African youth in 2016. Findings show that young cosmopolitan Africans are taking a bold approach to creating their own futures empowered by a new, technology-enabled world order and the loosening of previously restrictive social hierarchies.
ASDA’A Burson-Marsteller, the Middle East’s leading public relations consultancy, today released the eighth edition of The Arab Youth Survey. This annual initiative provides reliable data and insights into the attitudes and aspirations of the region’s 200 million-strong youth population.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. Contents
Twitter
Methodology
Facebook
Fortune Global 100 Companies’ Use of:
Twitter & Microblogs
Facebook & Social Networks
YouTube & Video Sharing
Corporate Blogs
Implications
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 2
3. Methodology
• The study’s sample consisted of the companies on the 2010 Fortune Global 100 list.
The sample breaks down as follows:
− 32 U.S. companies
− 47 European companies
− 18 Asia-Pacific companies
− 3 Latin American companies (Because of the small sample size, data from the three Latin American companies are included
in the overall results, but this data is not broken out in the detailed analysis.)
• The study looked at the Fortune Global 100’s activities on Facebook, Twitter, YouTube , corporate blogs
and other local microblogs and social networks around the globe.
• The results of this study are compared to last year’s Burson-Marsteller “Global Social Media Check-up
2010,” which analyzed the social media presence of companies on the 2009 Fortune Global 100 list.
Results from the Global Social Media Check-up 2011 study are charted in blue; results from last year’s
global study are charted in gray.
• While there was a slight shift from last year in the companies on the Fortune Global 100 list, this did not
have a significant impact on results.
• Data was collected between November 2010 and January 2011.
• “Active” accounts were defined as those with at least one post in the past 3 months.
• Outliers have been noted.
• Data was collected by Burson-Marsteller’s global research team.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 3
4. The Majority of Fortune Global 100 Companies Use At Least One Social
Media Platform
There was a 6% increase in
Fortune Global 100 companies
participating on at least one
social media platform, driven
primarily by the 34% increase
in Asian companies with social
Global Companies Using At Least One Social Media Platform
media accounts.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 4
5. One-Quarter of Global Companies are Active on All Platforms
There was a 25% increase in
the number of companies
using all four social media
platforms studied. This growth
was driven by increases in
Global Companies Using All Four Platforms
Asian companies (32%
increase) and in the U.S.
companies (21% increase).
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 5
6. Twitter Had Greatest Growth of the Four Social Media Platforms
There was an 18% increase in
Fortune Global 100 companies
using Twitter, followed by
a 14% growth in YouTube
channels and a 13% growth in
companies using Facebook
pages. Twitter is emerging as
Percent of Fortune Global 100 Companies With…
the predominant social media
platform used by corporations,
although corporate Facebook
pages have more “likes” than
Twitter accounts have
“followers.”
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 6
7. The Number of Accounts Per Company on Each Social Media Platform
Also Increased
Regional/local offices and
functional divisions added
corporate accounts to share their
specific communications with
targeted stakeholders, which
Number of Accounts Per Company on Each Social Network
drove the increase in accounts
per company.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 7
9. The Percent of Companies With Twitter Accounts Grew 18%
The largest growth was in
83%
Asian corporate Twitter of European corporations
have Twitter accounts
accounts (68% year-over-year
increase). The proportion of
U.S. companies with Twitter
accounts remained flat.
Percent of Companies with Twitter or Other Microblog* Accounts
* For the purposes of this study, “Twitter” refers to the actual platform or
other similar microblogging platforms.
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10. The Companies Participating in Twitter Also Increased Their Number of
Accounts
38%
increase in the number of
accounts per company
on Twitter The average number of
Twitter accounts per
company increased from
4.2 accounts to 5.8 accounts.
Average Number of Twitter Accounts Per Corporation on Twitter
In Detail
The number of accounts per company
increased in the U.S. because of the large
increase in IBM Twitter accounts (from 43
accounts in 2010 to 76 accounts in 2011)
and Walmart (11 accounts 39 accounts).
The same increase was demonstrated by
many Asian companies (i.e., LG: 12
accounts 18 accounts, Sony: 5 accounts
16 accounts, and Nissan: 2 accounts
11 accounts.)
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11. The Use of the “@” Mention Increased Dramatically
Seventy-six percent more
67%
of accounts use
the @ mention
companies use the “@” mention
to reference or direct tweets at
other Twitter accounts. This
suggests a much higher level of
engagement by corporations, as
they use Twitter to converse with Percent of Accounts Using @ Mentions
others and not just push out
their own messages. The highest
growth was among European
companies, with a 148% increase
using the “@” mention.
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12. Corporate Outreach on Twitter
The @Samsungservice account
GE’s @ecomagination account
is used primarily for customer service. is used mostly for news and company
Almost every tweet begins with an updates, but it also responds to
@ mention responding stakeholders’ comments and questions
to customers in need of via @ mentions.
technical support.
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13. Retweeting Also a Tool for Interacting on Twitter
62% 50%
of European corporate
Fortune Global 100 companies of Asian corporate
accounts retweet
accounts retweet
were much more active
retweeters in the past year
(78% increase). Again, this
growth in retweeting was led by
European companies(117%
increase) and Asian companies Percent of Accounts Retweeting
(121%).
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14. Number of Twitter Followers Increased Radically Across All Regions
5,076
average followers
per account
The average number of followers
per corporate account increased by
241% in the last year. This growth
in popularity was lead by Asian
companies, which averaged an
increase of 328%.
Average Number of Followers Per Account
In Detail
The high average number of followers in
Asia could be because many Asian
corporations are in the electronics,
entertainment and auto industries, which
tend to lend themselves to more active
social media participation due to active
customer bases and the need for customer
service.
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15. Companies Follow More Accounts
As the number of global
Twitter accounts grew over
154%
increase in number of
accounts each account
follows
the last year, the average
number of accounts each
corporate account follows
rose by 154% globally.
European corporate accounts Average Number of Accounts that Each Corporate Account Follows
showed the most growth
(341%), while Asian corporate
accounts on average follow
the most accounts (2,635).
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16. Most Twitter Accounts are Used to Keep Stakeholders Informed
Percent of Accounts with Posts About General News/
Announcements/Updates
The majority of accounts focus
on providing company news,
updates and announcements to
stakeholders. More than one-
quarter (28%) of corporate
accounts are tweeting to
Percent of Accounts with Posts About Promotions/Deals/Contests consumers about deals or contests
specifically related to their
products and/or services.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 16
17. News and Promotions via Twitter
@CreditAgricole uses its Twitter
accounts for contests and offers, as @BoeingCorporate uses Twitter
seen above, as well as for “T’Chats” for a variety of purposes, but most
that allow them to interact with importantly for news and updates.
other Twitter users.
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18. Twitter Accounts are Also Used for Customer Service and Career Information
Percent of Accounts with Customer Service Tweets
Forty percent of corporate
Twitter accounts engage
stakeholders on customer
service issues. Only one in 10
corporate accounts includes
tweets with career information
Percent of Accounts with Career Information and/
Or Jobs Posts in their Tweets
or job listings.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 18
19. Corporations Use Twitter to Connect with Stakeholders
@INGDIRECT mixes news and
updates with customer service. The @LGD_recruit account posts news
The account often uses a casual, about job openings, career advice and
humorous tone to better connect also seeks to answer the questions
with other Twitter users. of prospective applicants.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 19
20. Eight Out of Ten Companies are Talked About on Twitter
80%
of companies are talked
about on Twitter The number of companies
being talked about on Twitter
increased by 90% over the
last year (driven by a 118%
increase in Asian companies
and a 106% increase in
Percent of Companies Talked About on Twitter European companies). The
sharp rise indicates that a
company is being referenced
by stakeholders’ tweets even
if it is not on Twitter.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 20
22. The Percent of Corporations on Facebook Increased by 13 Percent
Asian companies demonstrated
13%
increase in
corporations on
the largest percent increase Facebook
(25%) in Facebook use,
driving a majority of the 61%
global growth. of corporations
have Facebook
pages
Corporations with Facebook (or Similar Social Network) Pages
In Detail
Out of the companies who were on the
Fortune Global 100 both years, there was
an 18% increase in corporate Facebook
pages.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 22
23. The Average Number of Facebook Pages Per Company Doubled
Asian companies average
5.8 pages per company U.S. companies showed a
on Facebook
particularly large increase in
number of Facebook pages per
Europe averages
2.8 pages per
company on
company (179%), while the
Facebook
average number of pages per
company in Asia increased
Number of Facebook Pages Per Company on Facebook
by only 18%.
In Detail
The large increase in the U.S. average
Facebook pages per company is largely
due to outliers Hewlett-Packard and Ford,
with 51 and 23 corporate Facebook pages
respectively.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 23
24. Corporate Facebook Pages Demonstrated Large Gains in “Likes”
The number of “likes” per 115%
increase in
Facebook likes
Facebook page increased by
115% globally. Asian companies
had the largest increase (406%), 406%
increase in Facebook
likes on Asian
while European companies companies’ pages
showed relatively no change
over last year’s average. Average Number of “Likes” Per Page
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 24
25. Companies More Actively Maintaining Facebook Pages
Eighty-four percent of
84%
of pages have posts
in last week
Facebook pages had posts
made by the companies within
40% in
increase
the last week, demonstrating
pages updated
in last week that the majority of pages are
actively updated.
Percent of Pages with Posts in Last Week
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 25
26. Companies Interact with Stakeholders via Facebook
Percent of Pages that Allowed “Liker” (Fans) Wall Posts
Facebook fan pages allow
administrators to select whether
they would like for their visitors
to be allowed to post on the
page’s wall. Globally, about
three-quarters (74%) of pages
allow for these posts. The U.S. Percent of Pages that Responded to “Likers” (Fans’) Wall Posts
companies led the way in
Facebook interactivity, as 89% of
pages allow posts from “likers”
(fans), and 72% of pages respond
to “likers’” wall posts.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 26
27. Companies Use Facebook to Connect in Innovative Ways
Honda’s Facebook page has posts from
BNP Paribas has a Facebook page that is the company itself that get many “likes”
dedicated to a recruitment game that and comments. What really sets it apart,
targets college students. however, is the posts it receives daily from
the company’s fans.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 27
29. The Percent of Companies with YouTube Channels
While Asian companies
increased their presence on
YouTube by 26%, there was
a slight decrease in the
percent of U.S. companies
using YouTube.
Percent of Companies with YouTube Channels
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 29
30. Companies on YouTube Average 2.7 Channels Each
The average number of
YouTube channels per company
on the video-sharing site grew
mostly because of the 192%
increase among U.S. companies.
Average Number of YouTube Channels Per Company on YouTube
In Detail
The U.S. increase in YouTube channels per
company was driven by IBM with
21 channels, GE with 12 channels and
Ford with 10 channels.
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31. Asian Companies Average the Greatest Number of Views on YouTube
While each channel averages
hundreds of thousands
of views, Europe’s channels
lag behind those of Asia
and the U.S.
Average Number of Upload Views per YouTube Channel
In Detail
Asian companies include Sony, Toyota,
Hyundai and others in the electronics, auto
and entertainment industries that have a
highly visual marketing component. It’s not a
surprise, then, that these YouTube channels
have more views than others.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 31
32. Companies Develop YouTube Pages that Reflect Their Unique Brands
Walmart branded its YouTube channel so it looks like Toyota’s YouTube channel also has a branded page and video
a part of the company’s home page. Its videos are categories. In particular, the “How-Tos & Demos” and
separated into categories that are meant to enhance “Reviews & Specs” sections provide customer service that
and simplify viewers’ experiences. could be useful to viewers.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 32
34. There Was No Dramatic Gain in Corporate Blog Use Globally
The percent of corporations
with blogs increased by a
negligible amount. Asian
companies saw a 12% decrease
in corporations with blogs, as
many blogs became inactive.
The U.S. companies saw the Percent of Companies with Blogs
greatest increase (29%).
European companies remained
consistent, with slightly over
one-quarter (28%) maintaining
blogs.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 34
35. Increase in Number of Blogs Among Companies with Blogs
While the number of companies
with blogs was steady, those who
blog increased their use of the
platform. The growth in the
average number of blogs per
company was driven by the 63%
Number of Corporate Blogs Per Company that Blogs
increase in the number of blogs
hosted by U.S. companies.
In Detail
The large increase in the U.S. average is
due to Hewlett-Packard’s 83 blogs and
IBM’s 86 blogs.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 35
36. Companies With Blogs Make Creative Use of the Platform
China Mobile’s blog highlights the company’s thought
IBM is unique in that it has a database containing
leadership and research development. Posts are written by
over 80 blogs penned by employees (“IBMers”). The blogs
various individual members of the China Mobile Research
range in their scope and chosen topic, but they provide
Institute. Over time, the blog has attracted loyal readers who
an informal way for employees to interact with stakeholders.
are interested in its niche themes.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 36
38. Companies Are Starting To Leverage Social Media as an Interactive Platform
While the number of American and European
companies participating in social media remained
fairly flat over the past year, companies’
interactivity on social media increased
dramatically across all regions.
Companies are starting to get the sense of how to
leverage social media to manage their brands and
engage with stakeholders.
Organizations are dedicating resources to
better monitor and manage social media, and
they are learning from other companies’
successful strategies.
However, the Fortune Global 100 still have a long
way to go. Too many companies are broadcasting
news content and not listening to what
stakeholders are saying about them online.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 38
39. The Increase in Number of Social Media Accounts Per Company Allows
Companies to Target Different Stakeholder Groups
The number of accounts in each social
medium grew, as regional/local offices and
functional divisions added corporate
accounts to target their audiences.
Companies will continue to have multiple
social media accounts, so having a hub that
lists the many accounts and channels can
help direct stakeholders to the account that
best meets their interests. However,
companies should integrate their social
media efforts to avoid disparate messaging
and keep brand consistency.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 39
40. Twitter is the Most Widely Used Corporate Social Media Platform, But
Facebook Leads With “Likes” (Followers)
Twitter is the most widely used corporate
social media platform. However, corporate
Facebook pages have exponentially more likes
(an average of 87,979) than Twitter accounts
have followers (5,076).
Twitter and Facebook websites have very
different purposes. Twitter is growing quickly
and is an excellent venue for companies to
interact with stakeholders in real time.
Facebook is effective for building communities
The Fortune
among stakeholders. Global 100 Use Me
the Most!
Companies must think strategically about their
business and communication goals and use
the right social medium for the
appropriate purpose.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 40
41. Stakeholders Demonstrate Increased Interest in Hearing from Companies
The interaction between companies and their
stakeholders on social media is driven as
much by consumers as it is by the companies.
Not only has corporate activity increased on
social media, but the number of followers and
“likes” increased substantially on corporate
social media accounts.
When companies deliver relevant content and
listen and interact with stakeholders in a
meaningful way, social media can be mutually
beneficial for companies and customers.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 41
42. Social Media Growth in Asia is Driven by Interest in Reaching Audiences
Both at Home and Abroad
Asian corporations were slower to join social
media because of a perception that consumers
only wanted to interact with peers—and not
companies—on social networks.
However, the sheer growth in the number of users
of these platforms, particularly in audiences abroad,
is changing this perception. Asian companies are
using social media tools to reach Western
stakeholders through Twitter and Facebook and
to reach local audiences on sites such as Cyworld,
Mixi and Sina.
Asian companies are particularly comfortable with
Twitter as they tend to be most focused on building
short-term market share, using the tools for building
awareness and reaching large numbers of people,
as opposed to developing long term stakeholder
engagement and loyalty.
Asian companies will continue to grow their
presence on social media because of the vast
opportunity to connect with stakeholders both
at home and abroad, as well as a keen ability to
identify and emulate best social media practices.
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 42
43. Contacts
Dallas Lawrence
Charlie Pownall
Managing Director of Digital Public
Affairs Lead Digital Strategist , Asia-Pacific
Proof Integrated Communications T 65 6671 3272
T 202 530 4615 charles.pownall@bm.com
Dallas.Lawrence@bm.com www.twitter.com/cpownall
www.twitter.com/dallaslawrence
Daniel Jörg Cely Carmo
EMEA Digital Practice Lead Lead Digital Strategist, Latin America
T 41 31 356 7362 T 55 11 3094 2256
daniel.joerg@bm.com cely.carmo@bm.com
www.twitter.com/danieljoerg http://meadiciona.com/bmdigitalbrasil
BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 43