The document discusses how libraries can use portals to deliver individualized content to users. It describes how the author's library, Connelly Library, incorporated library services and resources into the university's mylasalle portal. This allowed the library to segment information and target it to specific student populations. It also helped promote library services by giving the library a presence where students access other key services like registration and grades. The library continues improving its portal presence by adding features like RSS feeds, a federated search, and integrating the online catalog. Portals may represent the future of library websites by allowing customized, dynamic delivery of information tailored to individual user needs.