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# vote socialmedia   "An examination of the advantages for political campaigns through social media" 
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Why is SM engagement more important than traditional methods? ,[object Object],[object Object],[object Object],[object Object]
Shira Schoenberg ,[object Object],[object Object],[object Object],[object Object]
Edward Boches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background:  PULSE
Background:  YOWIE ,[object Object],[object Object],[object Object],[object Object],[object Object]
Background:  FLOOP ,[object Object],[object Object],[object Object]
Tour – “How To” ,[object Object],[object Object],[object Object],[object Object],[object Object],“ The social web is vocal and wants to be heard.” - D. Archibald Smart, CTO at Targeted Victory
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Social Polling
Floop ,[object Object],[object Object],[object Object],[object Object],“ We need Floop because it puts polling in the hands of the people.” - Co-founders Richard Schultz and Patrick Shields
 
 
The Pulse ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],“ Yowie enables me to have a direct digital dialog with the public and engage in an open Q&A on key issues…no topic is off limits.”                                  - Gary Johnson, U.S. Republican Presidential Candidate Yowie
What these tools mean for candidates… ,[object Object],[object Object],[object Object],[object Object]
CASE STUDY: Barack Obama Barack Obama's Social Presence 2008 Campaign for Change 2012 Organizing For America
Barack Obama's Social Presence = influential
Twitter -  @barack0bama   https://twitter.com/#!/BarackObama                              2,181  tweets 686,891  following 11,077,937  followers 158,923  listed 
Tumblr  http://barackobama.tumblr.com/ ,[object Object],[object Object]
Facebook http://www.facebook.com/barackobama 24,032,731  like this 315,522   talking about this
YouTube http://www.youtube.com/user/BarackObamadotcom?blend=1&ob=4 165  million views 
2008 Campaign for Change
2008 Campaign for Change ,[object Object],[object Object],[object Object]
2008 Campaign for Change
2008 Campaign for Change Key Aspect to Campaign = Engagement , Interaction , and Involvement with supporters via social media
2008 Campaign for Change ,[object Object],[object Object],[object Object],[object Object],[object Object]
2008 Campaign for Change Outcome = social media helped Barack Obama increase interaction and engage with voters to spread his campaign message giving him an advantage in the 2008 presidential election 
2012 Organizing for America
2012 Organizing for America ,[object Object],[object Object],[object Object],[object Object],[object Object]
2012 Organizing for America "Tweet for Jobs" Tool
2012 Organizing for America ,[object Object],[object Object],[object Object],[object Object]
2012 Organizing for America How To Use Social Media To Succeed in the 2012 Presidential Campaign ,[object Object],[object Object],[object Object]
WHAT'S NEXT:   The Future of Political Social Media How social media constantly evolves and changes in the  political sphere
New Trends ,[object Object]
[object Object],New Trends
[object Object],New Trends
New Trends = ,[object Object],[object Object],[object Object]
Mathew Lira ,[object Object],[object Object],[object Object],Matt Lira is currently the Director of New Media for House Republican Majority Leader Eric Cantor http://twitter.com/#!/MattLira 
[object Object],The Future of Facebook is a 6 part video series exploring the impact social networking technologies are having on our lives
 
New Trends The Future of Facebook and Politics
[object Object],New Trends ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONS?

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Votesocialmedia

Editor's Notes

  1. TV: a full service interactive advertising agency that creates strategic social media plans for clients. helps to engage in deeper conversation. Changing media landscape impacts way voters consume, candidates must change the way their campaign. Must focus on different resources for ads
  2. Apps measure opinion, graph them visually plotted.
  3. Show video clip from 2:00-3:00
  4. Yowie provides interactive streaming and video chat and connects original personalities and fans, from politicians to musicians, comedians, actors, etc.