SlideShare a Scribd company logo
DEMYSTIFYING
DUPLICATE
DATA
@Paribus365
2020 1
DUPLICATE DATA
REFERS TO
'MULTIPLE RECORDS
REPRESENTING THE
SAME FACT'
(SCIENCE DIRECT)
@Paribus365
2020 2
SIMPLE ENOUGH?
NOT QUITE
THERE ARE TWO
MYTHS COMMONLY
ASSOCIATED WITH
DUPLICATE DATA...
@Paribus365
2020 3
THE BIGGEST CAUSE OF
DUPLICATE DATA IS
POOR DATA ENTRY
MYTH 1:
@Paribus365
2020 4
@Paribus365
2020 5
FALSE
BEING UNABLE TO IDENTIFY THE
DATA YOU'RE LOOKING FOR IN THE
FIRST PLACE IS THE MAIN ISSUE
ONLY WHEN USERS CAN'T FIND
THE CORRECT RECORD DO THEY
RESORT TO ENTERING
DUPLICATE DATA
DATA SHOULD BE
DEDUPLICATED BEFORE
IMPORTING IT INTO CRM
MYTH 2:
@Paribus365
2020 6
@Paribus365
2020 7
INCORRECT
SOME OF THE DUPLICATE
RECORDS MAY HOLD DETAILS
THAT OTHERS DON'T
BY GETTING RID OF RECORDS
YOU THEREFORE RISK
LOSING IMPORTANT INFORMATION
LIKE ADDRESSES
WHAT ARE THE
BEST PRACTICES FOR
AVOIDING DUPLICATE
DATA CREATION?
@Paribus365
2020 8
2. ONLY MERGE DUPLICATE
RECORDS WITHIN CRM
3. PLAN REGULAR DATA
MAINTENANCE SESSIONS
1. INVEST IN A SOLUTION
THAT ENABLES USERS TO
FIND CORRECT RECORDS
@Paribus365
2020 9
@Paribus365
2020 10
WANT TO LEARN MORE?
www.paribus365.com
LinkedIn: @Paribus365
Twitter: @Paribus365
YouTube: search Paribus 365
VISIT OUR SOCIAL CHANNELS

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Demystifying Duplicate Data