The document addresses misconceptions about duplicate data, clarifying that poor data entry is not the primary cause; rather, users often create duplicates because they cannot locate the existing correct records. It also challenges the idea that deduplicating records before importing into a CRM is best practice, as valuable information may be lost. Best practices for managing duplicate data include improving data identification solutions, merging records carefully, and performing regular maintenance.

1. DEMYSTIFYING
DUPLICATE
DATA
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2020 1

2. DUPLICATE DATA
REFERS TO
'MULTIPLE RECORDS
REPRESENTING THE
SAME FACT'
(SCIENCE DIRECT)
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2020 2

3. SIMPLE ENOUGH?
NOT QUITE
THERE ARE TWO
MYTHS COMMONLY
ASSOCIATED WITH
DUPLICATE DATA...
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2020 3

4. THE BIGGEST CAUSE OF
DUPLICATE DATA IS
POOR DATA ENTRY
MYTH 1:
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2020 4

5. @Paribus365
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FALSE
BEING UNABLE TO IDENTIFY THE
DATA YOU'RE LOOKING FOR IN THE
FIRST PLACE IS THE MAIN ISSUE
ONLY WHEN USERS CAN'T FIND
THE CORRECT RECORD DO THEY
RESORT TO ENTERING
DUPLICATE DATA

6. DATA SHOULD BE
DEDUPLICATED BEFORE
IMPORTING IT INTO CRM
MYTH 2:
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2020 6

7. @Paribus365
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INCORRECT
SOME OF THE DUPLICATE
RECORDS MAY HOLD DETAILS
THAT OTHERS DON'T
BY GETTING RID OF RECORDS
YOU THEREFORE RISK
LOSING IMPORTANT INFORMATION
LIKE ADDRESSES

8. WHAT ARE THE
BEST PRACTICES FOR
AVOIDING DUPLICATE
DATA CREATION?
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2020 8

9. 2. ONLY MERGE DUPLICATE
RECORDS WITHIN CRM
3. PLAN REGULAR DATA
MAINTENANCE SESSIONS
1. INVEST IN A SOLUTION
THAT ENABLES USERS TO
FIND CORRECT RECORDS
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2020 9

10. @Paribus365
2020 10
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