Early Game Changers - Presentation by Luca Ascani, CEO of Populis at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.

1. Populis - Powering the Social Web
November 2012

2. Key facts
Global Digital Media Company
• Primary media technology platform for social opinion
leaders and independent publishers (over 50 M UV) with
leading brands in Europe and Brazil (Top 20 Web Sites
on comScore after only 8 months of activity)
• Complete suite for independent key influencers:
analytics, multi-platform distribution (social, search,
mobile) and full content monetization (text, video,
images)
• World Wide coverage, 100s leading professional verticals
(7 languages) focused on 5 main categories:
Automotive, Fashion, Technology, Lifestyle and Sports
• Awards: Red Herring 100 (2010), Media Momentum
(2011) and Deloitte Technology Fast 50 (2011) as one of
the most innovative and fastest growing company in the
European Digital Media Economy

3. Populis O&O Brands
Italy Brazil
United
Germany
Kingdom
France Spain

4. Our Focus on Content
Type of Online Type of Online Type of Content
Content Distribution Creation
Breaking Direct Professional
News (Journalists)
Social
Populis Semi-
Verticals Professionals
O&O (bloggers,
Focus enthusiasts, fans)
Search
Info
UGC
Practice (online users)

5. Digital “Around the Line” Approach
Display Branding:
top O&O Brands, organized in vertical
channels, which provide high quality
targets for branding and high impact
advertising campaigns too boost the
brand awareness
Social Content:
original and genuine contents, created
by online key influencers, at the top of
the digital communication chain, a
direct relationship which connects
Brands to their customers
A team of experts of digital communication focused on
tailor made projects and social media solutions

6. Opportunities
Premium video content in a multi-device scenario
(PC, Notebook, Mobile, Tablet, Smart TV)
• Premium Content - YtY strong video usage increase
High quality and vertical video content production
focused on niche interest and specific topics (tutorials,
reportage, test drive, recipes, etc…)
• Cross-Platform Attitude - consumer are quickly going to
a strong cross-device usage:
SmartPhone penetration has gone up 34 percent, Tablet
adoption is up 400 percent, and Internet connected TV
is up 25 percent
* Nielsen – 2012

7. Luca Ascani
Co-Founder & Chairman
email: ascani@populis.com

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