Michael G. Meyer has over 40 years of experience in marketing and strategic consulting. He has worked for various advertising agencies and served as marketing director for an airline and tour operator. Since 1994, he has worked independently and through his own company, focusing on strategic consulting for clients in tourism, city marketing, and economic development. He provides expertise in areas like tourism, sponsorships, and promoting cities, regions, airports, hotels, and leisure activities.

1. MICHAEL G. MEYER
Strategic Consultant
very briefly

2. MICHAEL G. MEYER
1969 - 1973 Studies of business management, marketing,
communication, organisation,
social psychology in Cologne and Chicago (Dipl.-Kaufmann)
1974 - 1975 GREY International, Dusseldorf, Vienna
1978 - 1980
1976 - 1977 BBDO Germany, Dusseldorf
1980 - 1981 DDB Germany, Dusseldorf
1982 - 1991 McCann Erickson, Hamburg, Dusseldorf, Vienna; Senior Vice President,
member of the board; McCann Erickson International, Zagreb/Vienna;
Senior Vice-President Eastern und South Eastern Europe;
member of the supervisory board of East and South East Europe
with headquarter in Zagreb, Croatia)
1991 - 1994 Marketing Director LTU Gruppe (Airline + Tour Operator)
Since 1994 Independent
1997 – 2015 MEYER WALDECK Ges. für Kommunikation und Markenprofil mbH

3. MICHAEL G. MEYER
Since 2016 Strategic Consultant, Meyer Waldeck/TR Advertising
responsable for strategic consulting, general coordination
Since 2015 Lecturer at Fresenius University for Applied Sciences,
Courses for Tourism-, Hotel- and Event-Management
and Destinationmanagement (Cologne and Dusseldorf)
Clients consulted
e.g.
AUDI • AXEL SPRINGER • AIGLE OUTDOOR • BREAD&BUTTER
COCA COLA DACH + EMEA • STADT DÜSSELDORF • MESSE DÜSSELDORF
DÜSSELDORF INTERNATIONAL • DANONE • DESCAMPS TEXTILE
WIFÖ FRANKFURT • GDS SHOEFAIR • GENERAL MOTORS • GILLETTE
HAMBURG MESSE • HANSESTADT HAMBURG • HAMBURG AIRPORT
IGEDO COMPANY • JAHN REISEN • KLÜH SERVICE MANAGEMENT• LTU
LTU TOURISTIK • LTU ARENA • LTI HOTELS • L‘OREAL • LG • MEIERS
WELTREISEN • MASERATI • MAURITIUS TEXTILE INDUSTRY • NESTLE •
NOWEDA• OPEL • PANASONIC • PEEK&CLOPPENBURG • PROCTER&GAMBLE •
PSD BANK • STADT RATINGEN • REWE TOURISTIK • SONY • SUPREME •
TJAEREBORG • TRANSAIR • TOURCONTACT • UNILEVER •
VEREINS+WESTBANK • VARTEKS FASHION+RETAIL • STADT ZAGREB+RIJEKA•

4. Special expertise in tourism, city-marketing,
economic promotion of cities and regions
Touroperators
Jahn Reisen
Tjaereborg
Meiers Weltreisen
Transair
LTUplus/THR Tours
Smile+Fly
Kocika Reisen
Urlaub auf See
Frosch Sportreisen
Windbeutel Reisen
Gobiente Kurzreisen
für Genießer
HER Touristik
Arkona Reisen (Media)
Airlines
LTU Int. Airways
Deutsche BA – dba
Lufthansa (Media)
Leisure Cargo
Air Berlin
Air France
Travel agents
Atlas Reisebüro
LTU Reisebüro
Kozika Reisebüro
Reisebüro Hebbel
Rode Reisen
TourContact
Rent-a-car
Europcar
Sixt
Holiday Cars (Media)
Hotels/Resorts
Radisson SAS
Golfhotel Ahaus
LTI Hotels
Oceania Club, Chalkidiki
Playitas Resort, Fuerteventura

5. Countries/Regions
Belgium/Flanders(pitch)
Belgium/Wallonia (pitch)
Turkey(Media a. pitch)
Tunesia (pitch)
Lycian coast
Chalkidiki
Fuerteventura
Mauritius
Croatia
Medimurie County
Airports
Hamburg Airport
DUS-Düsseldorf Airport
Cities/Regions
City of Hamburg
City of Frankfurt
City of Düsseldorf
City of Neuss
City of Ratingen
Destination Düsseldorf e.V.
Pro Düsseldorf e.V
Region Ost Westfalen Lippe (OWL)
Region Dusseldorf/Mittlerer Niederrhein
Bayrisches Staatsbad Bad Brückenau
Spa/Belgium
Ruhrgebiet
Zagreb
Rijeka
Leisureparc
Wunderland Kalkar
Special expertise in tourism, city-marketing,
economic promotion of cities and regions
Sponsoring/Cooperations (Examples
Supreme Fashionfair,
Munich, Dusseldorf
Werbegesellschaft
Düsseldorfer Karneval
Fortuna Düsseldorf
LTU Intl. Airways
Croatian Tourist Board
City of Hamburg
Destination Düsseldorf e. V.
(Jazz Rally, Frankreichfest et al.)
Lions Club
Maserati
Mauritius

6. Countries/Regions
Belgium/Flanders(pitch)
Belgium/Wallonia (pitch)
Turkey(Media a. pitch)
Tunesia (pitch)
Lycian coast
Chalkidiki
Fuerteventura
Mauritius
Croatia
Medimurie County
Airports
Hamburg Airport
DUS-Düsseldorf Airport
Cities/Regions
City of Hamburg
City of Frankfurt
City of Düsseldorf
City of Neuss
City of Ratingen
Destination Düsseldorf e.V.
Pro Düsseldorf e.V
Region Ost Westfalen Lippe (OWL)
Region Dusseldorf/Mittlerer Niederrhein
Bayrisches Staatsbad Bad Brückenau
Spa/Belgium
Ruhrgebiet
Zagreb
Rijeka
Leisureparc
Wunderland Kalkar
Special expertise in tourism, city-marketing,
economic promotion of cities and regions
Sponsoring/Cooperations (Examples
Supreme Fashionfair,
Munich, Dusseldorf
Werbegesellschaft
Düsseldorfer Karneval
Fortuna Düsseldorf
LTU Intl. Airways
Croatian Tourist Board
City of Hamburg
Destination Düsseldorf e. V.
(Jazz Rally, Frankreichfest et al.)
Lions Club
Maserati
Mauritius