Social Media And New Generation Web 130707

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Hi folks. The communication industry is changing around the world. We are a communication agency and we need to predict the future to survive. Help us to streamline this future. Understand our purposal for a "Social Media Framework". Send your comments.

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Social Media And New Generation Web 130707

  1. 1. “ Social Media & the New Generation Web”
  2. 2. <ul><li>We are successful with our current PR 1.0 methodology and our customers are very happy with the results we produce </li></ul><ul><li>But, no question about, there´s a new wave coming based on social media </li></ul><ul><li>Should we move now? Or wait until the new trend has been materialized (and perhaps too late)? </li></ul>PR agencies dilema
  3. 3. A comprehensive set of practices and technologies to allow people to utilize and share information, ideas, opinions and experiences one another. Source: wikipedia Social Media
  4. 4. <ul><ul><li>Dialog (two way) </li></ul></ul><ul><ul><li>Aiming people, not enterprises </li></ul></ul><ul><ul><li>Transparency in communication </li></ul></ul><ul><ul><li>Atracting instead of pushing </li></ul></ul><ul><ul><li>Distribution instead of centralization </li></ul></ul>Social Media Rules
  5. 5. <ul><li>RSS </li></ul><ul><li>Blogging </li></ul><ul><li>Tagging </li></ul><ul><li>Podcasts </li></ul><ul><li>Wikis </li></ul><ul><li>Social Networking </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>SEO </li></ul>Social Media Resources & Tools
  6. 6. Social Media paradigm It´s 100% online
  7. 7. Paradigm Shift ..... Communication 2.0 (Online) ..... Communication 1.0 (Offline) <ul><li>Information </li></ul><ul><li>Knowledge </li></ul><ul><li>Generic </li></ul><ul><li>Personalized </li></ul><ul><li>Mono channel </li></ul><ul><li>Multiple Channels </li></ul><ul><li>Open </li></ul><ul><li>Community-centric </li></ul><ul><li>Push </li></ul><ul><li>Pull </li></ul><ul><li>One way </li></ul><ul><li>Interactive </li></ul>
  8. 8. Where are we going? <ul><li>No way!!! </li></ul><ul><li>Off and online communication are complementary </li></ul><ul><li>The new fact is we cannot survive anymore based exclusively on offline communication </li></ul>Is offline communication fading?
  9. 9. Connecting customers to our business 2. They need our engagement 3. Interaction across many touch points Online Comm must offer them customer experience!!! 4. We have to anticipate their needs 1. Customers want to be recognized
  10. 10. <ul><li>Recognize who is searching for information </li></ul><ul><li>Engage with visitors </li></ul><ul><li>Anticipate their needs </li></ul><ul><li>Make it personal, community centric and multi-channel </li></ul>Connecting customers to our business Social Media is also New Generation Web, since we must:
  11. 11. Online Communication A wide definition
  12. 12. Integrated Social & Traditional Media Our Customer RMA (Comm. Plan) Themes Database Busplan (Posic.) Offline Online Social Media Newsroom Blogs Wikis Podcasts Videocasts Newswires (*) Social News (**) Blogsphere (***) Internal World External World SEO Traditional PR Social Media Framework M A R K E T Bookmarking Visibility/Sales Information/Brand Equity (*) Reuters, Bloomberg, AP (**) Digg (***) Technorati PUSH PULL
  13. 13. <ul><li>Your comments and suggestions </li></ul><ul><li>are very welcome! </li></ul><ul><li>Help us to streamline the </li></ul><ul><li>“ Social Media Framework ” </li></ul><ul><li>E-mails to: augusto.pinto@gruporma.com.br </li></ul>

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