This document describes CampusMovil.net, a planned social network for the Spanish and South American academic community that will be accessible through institutional email accounts on mobile devices. It provides information on the founders and timeline, with pre-launching in November 2008, launching in Spain in May 2009, and launching in South America in 2010. The network is intended to be an unofficial virtual campus that is complementary to traditional universities. Revenue models include contextual advertising on user pages, Google AdSense, custom services for universities, licensing the application, and external research consulting. The primary goals are to create an exclusive targeted network before focusing on monetization.

1. campusmóvil

2. campusmóvil The university community
on your mobile device
campusmovil.net
Pre-Launching / November 2008
Launching Spain / May 2009
Launching South America / 2010

3. campusmóvil The university community
on your mobile device
You can check CampusMovil.net:
User: startup2@campusmovil.net
Password: startup2

4. campusmóvil The university community
on your mobile device
¿What is CampusMovil.net?
The first social network via mobile devices
of the Spanish and South American academic
community, with exclusive access through
institutional e-mail accounts.

5. campusmóvil The university community
on your mobile device
An unofficial virtual campus designed
for access from mobile devices.
A platform not yet in existence in the academic
ecosystem, complementary to the traditional
campuses.

6. campusmóvil The university community
on your mobile device
The project is the result of an R & D process
that began at the Stanford HCI Group in 2007.

7. campusmóvil The university community
on your mobile device
Founder partners
Hugo Pardo Kuklinski
Digital Interactions Research Group (GRID), Barcelona
Joel Brandt
HCI Group, Stanford University. Palo Alto, California.
Fundació Universitària Balmes
Universitat de Vic, Spain

8. campusmóvil The university community
on your mobile device
¿What will the next generation of social networks be like?
Mobile/ubiquitous, bottom-up but
unique, usable and easy to create.
This is CampusMovil.net

9. campusmóvil The university community
on your mobile device
We’re not interested in a new software
development. Our goal is to help people in
a more enjoyable, efficient and productive
communication.

10. campusmóvil The university community
on your mobile device
Key Concepts
1. Partnership with universities.
2. Exclusivity and actual user profiles.
3. Voice equals value.
4. Mini-apps (Mentor Programme, mercadillo, etc)
5. Production and recovery of pieces
of information (post-it style).

11. campusmóvil The university community
on your mobile device
Primary business model
1. Contextual publicity in the user’s personal
page. Marketers will buy advertizing
packages and they themselves
will upload ads in an accessible, simple
and dynamic upload system.

12. campusmóvil The university community
on your mobile device
Primary business model
2. Google AdSense on the user’s personal
page (only desktop version).

13. campusmóvil The university community
on your mobile device
Primary business model
3. Payment of universities demand for
customized services that are not covered
at the standard application.

14. campusmóvil The university community
on your mobile device
Primary business model
4. Sale of product usage rights for commercial
development of the application for
universities outside of Spain.

15. campusmóvil The university community
on your mobile device
Primary business model
5. Campus Móvil Lab.
External research and consultancy
in mobile communication for public
and private institutions.

16. campusmóvil The university community
on your mobile device
¿How to monetize a closed social network for mobile devices?
• Targeting and exclusivity in shaping
the network.
• Minimum cost of development.
Outsourcing and shared staff.
BUT...

17. campusmóvil The university community
on your mobile device
Right now...
REVENUE IS A DISTRACTION
We need create a big and targeted
community.

18. campusmóvil
Bernat Bauzà Kreuzberger
Comunicación y desarrollo
bernat.bauza@campusmovil.net