Popular vs. Scholarly

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Barbara Shipman

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a) Discuss three differences among the three types of journals. b) Why are scholarly journals considered more reliable than the other sources? Scholarly Journals Popular Journals Trade Journals Informs/reports on original research done by Entertains and informs a general Reports on industry trends, new products or scholars and experts in the field. audience without providing in-depth techniques useful to people in a trade or business. analysis. Articles are written by subject specialists and Articles are written by journalists, Articles are written by specialists in a certain field Authors experts in the field. freelance writers, or an editorial staff. Intended for a limited audience - mainly Appeals to a broad segment of the for people in a particular profion, Audience researchers, scholars, and experts. business, or industry. Simple cover design, few images or ads. May Glossy, colorful, many images and lots of Often glossy paper; images/advertisements relate to length research, in-depth analysis, very specific focus. several pages. Original research, literary criticism and theory, Short, feature-length articles, news and Articles about professional trends, new products or Content literature review, in-depth analysis of topic. general interest topics. style to the discipline. public. Articles typically include references, notes, Articles typically do not have references. Articles sometimes have refences. References works cited. - Shakespeare Quarterly - Newsweek - Automotive News - Journal of the American Medical Association Rolling Stone - Strategy \& Business Examples - Sports llfustrated - Advertising Age.

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