Ponencia Telefónica Europa en #cloudmediaday
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Screens are everywhere and people are spending more time communicating through media than sleeping. The rise of smartphones and mobile internet access has led to new opportunities for content creation and distribution across different domains. People now have more options for creating, editing, storing, and sharing content through their mobile devices.
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1) The COVID-19 pandemic led to an increase in online platform use as lockdowns forced economic activity online. Areas not requiring physical proximity, such as mobile payments, marketplaces, and professional services, saw about a 20% rise in platform use.
2) However, areas reliant on physical proximity, such as accommodation, restaurants, and transport, experienced sharp declines in platform activity of around 70% due to lockdowns and restrictions.
3) The increase in platform use varied greatly between countries, with more developed nations seeing larger shifts due to better infrastructure, skills, and internet access, which facilitated greater economic resilience through online platforms.
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The document discusses the growing importance of digital media in the global media mix based on observations of internet usage trends and advertising investment patterns. Some key points made include:
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- Digital investment now exceeds TV media in some established markets as marketers reallocate budgets to digital.
- Social media usage is growing rapidly in emerging markets and represents a massive audience for brands.
- Asia is fueling global internet growth and digital is the only consistently growing medium in many Asian countries.
- Advertisers are increasingly considering the "quality" of user engagement and sales potential when determining adspend across media channels.
Golant making stuff interesting (inets 2011 03) v2
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2) It notes that the internet enables more direct relationships between creative enterprises and end users, and that no single business model will work for every media proposition.
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The 2015 U.S. Mobile App Report - COMSCORE
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
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The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
Major trends in e commerce 2010 - 2011
Major trends in e-commerce from 2010-2011 included the emergence of social e-commerce using social networks and advertising, Facebook growing to over 500 million users worldwide, and consumer packaged goods beginning to find their online market. Computing and networking prices continued to fall while the global population using the internet expanded to around 25% online. Social networks encouraged self-revelation while threatening privacy and there was explosive growth in online viewing of video and television programs.
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2) However, areas reliant on physical proximity, such as accommodation, restaurants, and transport, experienced sharp declines in platform activity of around 70% due to lockdowns and restrictions.
3) The increase in platform use varied greatly between countries, with more developed nations seeing larger shifts due to better infrastructure, skills, and internet access, which facilitated greater economic resilience through online platforms.
Digitals Media Share
The document discusses the growing importance of digital media in the global media mix based on observations of internet usage trends and advertising investment patterns. Some key points made include:
- Asia and emerging markets are leading growth in internet usage globally.
- Digital investment now exceeds TV media in some established markets as marketers reallocate budgets to digital.
- Social media usage is growing rapidly in emerging markets and represents a massive audience for brands.
- Asia is fueling global internet growth and digital is the only consistently growing medium in many Asian countries.
- Advertisers are increasingly considering the "quality" of user engagement and sales potential when determining adspend across media channels.
Golant making stuff interesting (inets 2011 03) v2
1) The document discusses how consumers want "interesting stuff" of all kinds from various creative works and media, rather than distinguishing between specific types of content or platforms.
2) It notes that the internet enables more direct relationships between creative enterprises and end users, and that no single business model will work for every media proposition.
3) The document advocates for more co-design with users, involving them throughout the design process rather than just testing, to better understand their needs and behaviors.
The 2015 U.S. Mobile App Report - COMSCORE
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
Major trends in e commerce 2010 - 2011
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3) The program provides funding for company projects involving feasibility studies, business strategies, product development, and piloting of new commercial innovations in these emerging areas.
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2) Younger generations in emerging markets, like Millennials and Generation C, are driving factors for growth due to high smartphone adoption and broadband penetration.
3) By 2016, emerging markets are projected to have twice as many broadband connections as developed markets and over 200% growth in smartphone shipments in countries like India, Indonesia, and Russia between 2014-2018.
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2) It notes that Web 2.0 and mobile/social networking are areas of focus, including examining their business models and potential for Finnish media companies.
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2) Younger generations in emerging markets, like Millennials and Generation C, are driving factors for growth due to high smartphone adoption and broadband penetration.
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Compilation of ICT related statistics of Dominican Republic:
- Telecommunications: fixed lines, IP lines , wireless, Paid TV, Internet.
- ICT usage (Internet, TV, Radio, mobiles, computers) in Dominican homes.
- Internet usage.
- Social Networks: Users of Twitter, Facebook, LinkedIN.
John harrobin verizon wireless and skype to have news conference at ctia
Verizon Wireless and Skype announced they would hold a news conference at the CTIA Wireless 2010 conference to unveil Skype Mobile. John Harrobin of Verizon Wireless and Russ Shaw of Skype would speak at the conference to officially announce the new partnership. CTIA is an annual wireless industry conference used to launch new devices, and would provide the platform for Verizon and Skype to announce their collaboration bringing Skype services to mobile phones on the Verizon network.
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Mobile technology has grown tremendously in recent years. There are now over 3 billion mobile users worldwide who use their devices to access information and connect with others. When integrating mobile features, some key considerations include designing for different mobile platforms and devices, ensuring content is accessible via mobile browsers and applications, and accounting for limitations of mobile screens and technologies. It is also important to foster engagement through social media integration, user-generated content, and location-based services.
Chuck Jones Presentation: November 2007 Technology Trends and Directions
The document discusses several key trends in the technology industry including growing IT spending driven by emerging markets, increasing data growth, software consolidation, and the potential for software as a service to disrupt traditional software business models. It also summarizes trends in various technology sectors such as PCs, semiconductors, storage, and online advertising and media usage.
Riding the new wave of digital growth
DiMAx ranks countries on their potential to generate earnings from digital media. According to this year's DiMAx results, emerging markets are primed for accelerated digital media adoption due to condensed technology adoption rates and increasing digital media consumption, especially among millennials and Generation C. Four emerging market countries - China, India, Mexico, and Russia - top the DiMAx index for digital earnings potential, having characteristics like large populations of young, connected consumers and rapid rates of broadband and smartphone growth. The document encourages viewing each market's relative benefits and costs to determine the best opportunities for digital media growth.
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In ancient times people had ways and patterns of doing things (deriving information, connecting and communicating with people. all these patterns have been highly affected by the advancement of technology, Examples of these strides are the 5G cellular networks, mobile devices and more.
The Evolution of the Internet
The evolution of the internet has had a massive impact on how consumers use technology in their daily lives. There are now over 4 billion internet users worldwide who can access information anytime through various digital devices like smartphones, laptops, tablets and smartwatches. Mobile phones have become the most popular device for internet access. Online shopping and video consumption have significantly increased as well, with over 50% of UK consumers preferring to shop online and online videos making up over 80% of consumer internet traffic by 2022. The constant advancement of technology is increasing its integration into consumers' lives.
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Nicky Iapino discusses the growth of mobile internet and performance marketing. Research shows mobile internet is growing faster than desktop internet ever did. A case study is presented showing how driving mobile traffic to a Vodafone call center converted users to customers. Mobile advertising revenues in Western Europe are predicted to grow over 100% annually through 2013. The document advocates that all marketers should be thinking about mobile opportunities.
uLearn - mLearning
The document discusses using mobile phones in classrooms to enhance learning. It notes that there are over 2.5 billion mobile users worldwide and mobiles are increasingly being used for activities like emailing, browsing the web, and interacting with online content from anywhere. The document suggests bringing experiences from outside the classroom into the classroom by having students document field trips on their mobile phones. It also discusses challenges around whether "digital immigrants" or older teachers can teach "digital natives" or younger students with greater digital skills, and ensuring students and teachers have the necessary information literacy and technical skills.
Web 3.0 Breakthrough Technologies
This document discusses the evolution of the web and the potential future of Web 3.0. It describes how Web 1.0 was mostly static and read-only, while Web 2.0 enabled more interaction through user-generated content and social media. Web 3.0, also called the Semantic Web, aims to build upon these foundations by leveraging artificial intelligence and distributed ledger technologies like blockchain. This could allow machines and users to interact directly without intermediaries, making societies and organizations more efficient and resilient through decentralized communication and governance.
Mobile Web Europe
This document summarizes the Mobile Web Europe 2008 conference taking place from September 22-24 in London. It includes the schedule of presentations and panels on topics related to mobile communities, social networking, advertising, and the mobile web industry. Some of the featured speakers are from Google, Reuters, AOL, Manchester United, and the W3C. The event aims to provide insights into the mobile market and opportunities for delegates to network, learn, and do business with key players in the mobile web space.
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens
The document discusses challenges and opportunities in digital media across multiple screens including mobile, PC/web, TV, and tablets. It notes trends like the growth of mobile internet usage, smartphones, social networks, and non-linear TV. It also summarizes Orange's activities in areas like widgets, interactive TV, and a transmedia news service called 2424actu.fr. Key challenges mentioned include providing consistent experiences across devices and developing content and services for both high-end and basic devices.
The Impact of Technology on Comsumers' Lives
This presentations delves into the impact of technology on consumers. We look further into the history of the internet, digital devices used by audiences, how customers search for information, what consumers buy online, consumer trends, online video consumption and wrap up with a summary.
comScore and Yahoo - Mobile Measurement & Monetising Seminar
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Evolution of Digital Marketing Assignment 2
The document discusses how digital technology has impacted consumers and businesses. It covers several topics:
- The growth of internet users and how devices used to access the internet have changed over time. Mobile phones now account for over 50% of internet usage.
- How people search for information online through search engines, social media, and other tools. Voice searches and social media are becoming more popular search methods.
- What consumers buy online, such as clothing, food delivery, books, and more. Ecommerce spending has grown significantly.
- Online video consumption habits and how this has increased. YouTube dominates video sharing and smartphones are the most common device for watching online videos.
- Trends like people
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The document discusses investing in digital infrastructure for Europe's digital future. It argues that Europe is lagging behind in telecommunications infrastructure like 4G coverage and fiber broadband compared to other regions. It advocates for a new regulatory framework that promotes high investment, simplifies regulations, harmonizes spectrum policy, and enables efficient market structures to foster the widespread deployment of digital infrastructure like 5G networks across Europe. The framework needs to address issues constraining network investments through measures like reducing deployment costs, introducing flexible access rules, and modernizing universal service obligations while keeping public financing.
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Unit 1 assignment 2 task 1
The document discusses how consumers use technology and how it has impacted their lives. It traces the evolution of the internet from the first computer in 1837 to modern technologies like smartphones, social media, and high-speed internet access. It analyzes data on internet usage statistics, popular online activities like searches, videos, and e-commerce purchases. Key trends are identified, like rising smartphone and tablet use and declining digital camera and desktop usage. Social media platforms are highly used, with billions of users. The internet now meets a variety of consumer needs and has been vital during the COVID-19 pandemic by enabling remote work and access to services.
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Mobile developments in the US: can success be copied?
Joe has served as the senior director of the IAB’s Mobile Marketing Center of Excellence since its inception in December, 2010. He plays a key role furthering the Mobile Center’s mission of growing the mobile interactive industry. Joe manages many of the IAB’s mobile standards, best practices, and research projects; advises both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Committee.
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RIM 1
1. The RIM executive meeting discussed the need to shift their focus to the consumer market and data services as smartphone users are increasingly using data and applications.
2. They proposed developing a new handset designed for consumer needs and data usage rather than mimicking competitors.
3. The team also suggested partnering with carriers to provide an efficient data service for consumers and launching an advertising campaign to change perceptions of RIM as an enterprise-focused company.
TelecomTV Guide 2010
TelecomTV is an online TV network that delivers daily insight on the converging world of telecoms, media, and entertainment to over 65,000 decision makers in 200 countries. It provides concise summaries of news, analysis, and interviews through various programmes. TelecomTV partners with influential associations and covers major industry events to engage its global user base. It also offers advertising, sponsorship, and communications services to help companies interact with customers and promote their brands and content to the ICT community.
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The document summarizes key findings from a presentation given by Hesham Al-Jehani of comScore at the 2013 mSport Summit. Some of the main points include:
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- Multi-platform users, accessing sports coverage across both PC and mobile, consume more content on average.
- The 2012 London Olympics was a landmark event for digital and mobile consumption, with over 9 million mobile visits to the BBC's Olympics coverage from
Mobile future-in-focus-report-2013
This document provides an overview and analysis of the mobile and connected device landscape in early 2013, with a focus on the US market. Some of the key points made in the summary include:
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- Android and iOS dominate the US smartphone market with nearly 90% combined share.
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EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLD
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- 1. Screens everywhere Dr. Mike Short CBE mike.short@telefonica.com
- 2. Agenda 2
- 3. The mobile phone turns 40 3
- 4. analog_ from
- 6. 6
- 7. Everyone now has the power to innovate in a digital world thanks to the marriage between the two great innovation platforms of the 21st century: internet and mobile. Dr. Mike Short, VP Telefónica, Financial Times, April 2013 7
- 9. We’re communicating more than sleeping The average UK adult is now spending more time using media than they are sleeping. 8h 41m communicating versus 8h 21m sleeping 8hrs 41m Source Ofcom August 2014 9
- 11. Internet and web-based content: key statistics Source: IDATE / Industry data / Ofcom / comScore *comScore MMX, August 2013, home and work panel, persons 15+ † IDATE / Industry data / Ofcom, 2013. ‡ international research, September 2013, internet users 18+ 11 Figure 5.1
- 12. Mobile internet take up 12 Figure 5.8
- 13. Internet share of total advertising spend 13 Figure 5.2
- 14. Wired internet advertising expenditure per head: 2008-12 14 Figure 5.3 2012
- 15. Mobile advertising expenditure per head: 2008-12 15 Figure 5.5
- 16. Tapped on an advert in a mobile browser or application in the past month 16 Figure 5.7
- 18. Portable devices used to access the internet 18 Figure 5.21
- 19. Most important device for accessing the internet 19 Figure 5.22
- 21. Internet activities conducted on a mobile phone/smartphone 21 Figure 5.13
- 22. Monthly accessing of social networking sites on mobile phones 22 Figure 5.30
- 23. The internet as a primary source of news 23 Figure 5.39
- 24. Business / Advertising Impact Cameras everywhere New editing tools Easy upload to the web Access to archives with digitization File storage options multiply Storytelling is changing 24
- 25. Weekly access of online video clips 25 Figure 5.26
- 26. Accessing online video clips, by device ownership 26 Figure 5.28
- 27. Type of TV/Video service accessed on mobile 27 Figure 5.36
- 28. Proportion of regular users who pay a subscription fee for access 28 Figure 5.38
- 30. Office Outdoor Local Education New domains for distribution 30
- 31. New Screens, new markets, wider reach New formats and business models with the web Digitization widens content, tools and distribution Personalised media consumption Summary 31
- 33. Smartphone operating system take-up 33 Figure 5.12
- 34. Monthly accessing of social networking sites, by device ownership 34 Figure 5.30
- 35. Use of social check-in services by mobile social networkers 35 Figure 5.31
- 36. Average time spent browsing on a laptop or desktop computer 36 Figure 5.3