The document summarizes key findings from a presentation given by Hesham Al-Jehani of comScore at the 2013 mSport Summit. Some of the main points include:
- Smartphone ownership has risen rapidly across major European markets, with over half of consumers in the EU5 owning a smartphone.
- Growth in online sports audience and engagement is primarily coming from mobile access, with mobile driving a 54% increase in sports access over 2 years.
- Multi-platform users, accessing sports coverage across both PC and mobile, consume more content on average.
- The 2012 London Olympics was a landmark event for digital and mobile consumption, with over 9 million mobile visits to the BBC's Olympics coverage from
This document discusses mobile usage and its impact on consumers' online behavior. It provides data from comScore showing the rise of mobile/tablet usage and how consumers now spend more time on those devices than desktop for many online activities. Mobile phone searches for local businesses especially see high conversion rates to purchases. The document examines specific categories like retail, maps, weather that have seen desktop usage decline but overall usage grow due to significant mobile increases. It shows mobile driving more on-the-go searches, with phones used most for restaurants/shopping while tablets are for more complete information.
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
The document discusses the changing digital media landscape as consumers use multiple devices. It notes that the digital population now spends slightly more time engaging with retail sites on smartphones than desktops. The emergence of smartphones and tablets has led to more time spent across digital platforms, with total US internet usage in minutes nearly doubling in the past three years. However, measuring online behavior is challenging as consumers use different devices at different times and in different contexts.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
The document reports on a study of mobile app usage conducted by comScore using their proprietary measurement tools, finding that smartphone apps now account for over half of total digital media time spent and that app audiences and usage are growing rapidly, especially among millennials, with the majority of app usage concentrated on users' most frequently used apps.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
This document discusses mobile usage and its impact on consumers' online behavior. It provides data from comScore showing the rise of mobile/tablet usage and how consumers now spend more time on those devices than desktop for many online activities. Mobile phone searches for local businesses especially see high conversion rates to purchases. The document examines specific categories like retail, maps, weather that have seen desktop usage decline but overall usage grow due to significant mobile increases. It shows mobile driving more on-the-go searches, with phones used most for restaurants/shopping while tablets are for more complete information.
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
The document discusses the changing digital media landscape as consumers use multiple devices. It notes that the digital population now spends slightly more time engaging with retail sites on smartphones than desktops. The emergence of smartphones and tablets has led to more time spent across digital platforms, with total US internet usage in minutes nearly doubling in the past three years. However, measuring online behavior is challenging as consumers use different devices at different times and in different contexts.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
The document reports on a study of mobile app usage conducted by comScore using their proprietary measurement tools, finding that smartphone apps now account for over half of total digital media time spent and that app audiences and usage are growing rapidly, especially among millennials, with the majority of app usage concentrated on users' most frequently used apps.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Mobile apps account for 57 percent of all digital media usage, and smartphone apps alone capture more than half of digital media time spent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
Mobile app vs. mobile web usage and audience behavior
Highlights of top-ranking and fast-growing apps
App activity among Millennials and other valuable audience segments
Consumers’ attitudes and perceptions towards apps and the app landscape
Usage habits and behavioral tendencies of app users
Deep dives into several app categories, including retail, gaming and online dating
GMEI 2017: Global Mobile Engagement IndexFilipp Paster
The document summarizes key findings from the GSMA Intelligence 2017 Global Mobile Engagement Index (GMEI). The GMEI measures consumer engagement with mobile services across 56 countries based on usage and frequency of 29 mobile use cases. South Korea ranks first in mobile engagement. Understanding differences in engagement levels and how consumer behavior will evolve over time is important for anticipating industry growth. Regional trends show engagement increasing the most in South Asia as consumers shift from basic voice/text use to utilizing mobile internet services.
The World in 2013 : ICTFacts and FiguresThierry Pires
Les données de l’IUT (International Telecoms Union), l’Union Internationale des télécommunications montre la croissance de l'utilisation du mobile dans le monde.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
Le report Ofcom’s seventh International Communications Market a été publié le 13 Décembre 2012.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
This document discusses how mobile device usage has evolved to meet users' basic needs. It analyzes mobile usage data from various countries to show how categories like health, retail food, and real estate align with physiological needs from Maslow's hierarchy. Real estate audiences are larger on mobile but time spent still lags desktop, indicating mobile is used for early research. Apparel shopping is a key driver of mobile retail in Western markets. Daily health category users on smartphones have increased significantly in the UK and US from 2016 to 2017, allowing users to form daily healthy habits through apps and trackers. The full report contains additional analysis of how other needs like safety, love, and self-actualization are also met through heavy mobile usage of categories
comScore and Yahoo - Mobile Measurement & Monetising SeminarOwen West
This document discusses comScore's multi-platform measurement capabilities. It highlights how comScore can provide accurate audience numbers by combining multiple data inputs with panel insights and advanced models. This helps overcome limitations of relying solely on big data, which can miscount or undercount audiences. The presentation shows data on increasing multi-platform usage in various countries like the UK, and how this has driven growth in total internet time spent across devices. It also provides examples of how mobile engagement has increased categories like weather and sports content.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
The document discusses trends in finance apps in 2017. Key points include:
- Finance app adoption grew significantly faster than overall app growth in many markets. Mobile is disrupting traditional banking.
- A wide range of financial services are now available through apps, including payments, banking, investing, insurance and more.
- Regulations like PSD2 in the EU will further open banking to fintech competitors, allowing third parties to access customer account data.
- In emerging markets like India and China, payment apps are helping drive cashless societies, with services like Paytm and WeChat Pay achieving high penetration rates.
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
China Mobile Internet 2015 Year in ReviewTalkingData
See what happened in China Mobile internet market in 2015!
About TalkingData:
TalkingData is China’s largest independent Big Data service platform focusing on the mobile Internet. After nearly 5 years of rapid development,TalkingData has progressively built the best-in-class Big Data products and services varying from highly-scalable data mining, deep data analytics, DMP (Data Management Platform), market intelligence, enterprise-level consulting service.
TalkingData are now serving for more than 80,000 mobile developers with reaching over 2 billion independent mobile devices in China. Many well-known internet and traditional companies are running their businesses based on our services, including Tencent,Baidu,Netease,360, China UnionPay,CMB,CIB,CITIC,Ping An, etc.
Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. OMD Business Intelligence breaks down video viewing habits in China and marketers need to do to catch up.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
The document discusses how the mobile economy is expected to contribute 5% of global GDP by 2020. It summarizes key metrics about the mobile industry such as the growth in mobile subscriptions, mobile broadband connections, and smartphone adoption between 2008-2020. It also outlines how the mobile ecosystem contributes to GDP and employment, and identifies four key growth areas (financial inclusion, digital future, health/education, productivity) that mobile operators can help deliver through collaboration.
The global Mobile Report Final English ComScore DataMegumi Tsukada
This document provides a summary of comScore's Global Mobile Report, which analyzes mobile trends across global markets. Some key findings include:
- Mobile accounts for over half of total digital minutes in many markets, with percentages over 75% in some Latin American countries.
- Apps drive the dominant share of mobile minutes globally, accounting for over 80% in all markets.
- Over a quarter of global users are considered "mobile only", accessing the internet solely through mobile. Younger demographics and females are more likely to be mobile only.
- Social networking, instant messaging, and entertainment categories receive the most mobile minutes on average globally.
This document summarizes the mobile game market in Vietnam. It finds that 47 million people in Vietnam use the internet, mostly on their smartphones, with 3G subscriptions growing significantly from 2014 to 2015. Mobile games are also growing rapidly in revenue, with RPG and card battle games being particularly popular genres in 2015. Common payment methods are via mobile carriers, though cash remains most common. The document also outlines marketing strategies used in the Vietnamese mobile game market and provides an overview of a mobile advertising company called Adways Vietnam.
Mobility Usage Statistics & Trends by RapidValue SolutionsRapidValue
This presentation gives a statistical representation on:
1. Mobile Subscription Stats
2. Mobile Penetration
3. Android vs iOS Usage
4. Mobile Advertising Stats
5. Enterprise Mobility Facts, Figures and Trends
6. Enterprise mobility Spend
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
comScore 2017 U.S. Cross-Platform Future in Focus ReportSteven Ladin
This document provides an overview and definitions for comScore's 2017 U.S. Cross-Platform Future in Focus report. It is based on comScore's behavioral measurement tools like Media Metrix Multi-Platform and Mobile Metrix, which provide unduplicated reporting of digital audiences across devices. It also incorporates data from tools like video and search measurement, retail spending tracking, and TV viewership. Key terms defined include total digital, mobile, unique visitor, pay-TV, and over-the-top video. The report contains sections on digital media, mobile, social platforms, TV and advertising cross-platform trends.
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Mobile apps account for 57 percent of all digital media usage, and smartphone apps alone capture more than half of digital media time spent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
Mobile app vs. mobile web usage and audience behavior
Highlights of top-ranking and fast-growing apps
App activity among Millennials and other valuable audience segments
Consumers’ attitudes and perceptions towards apps and the app landscape
Usage habits and behavioral tendencies of app users
Deep dives into several app categories, including retail, gaming and online dating
GMEI 2017: Global Mobile Engagement IndexFilipp Paster
The document summarizes key findings from the GSMA Intelligence 2017 Global Mobile Engagement Index (GMEI). The GMEI measures consumer engagement with mobile services across 56 countries based on usage and frequency of 29 mobile use cases. South Korea ranks first in mobile engagement. Understanding differences in engagement levels and how consumer behavior will evolve over time is important for anticipating industry growth. Regional trends show engagement increasing the most in South Asia as consumers shift from basic voice/text use to utilizing mobile internet services.
The World in 2013 : ICTFacts and FiguresThierry Pires
Les données de l’IUT (International Telecoms Union), l’Union Internationale des télécommunications montre la croissance de l'utilisation du mobile dans le monde.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
Le report Ofcom’s seventh International Communications Market a été publié le 13 Décembre 2012.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
This document discusses how mobile device usage has evolved to meet users' basic needs. It analyzes mobile usage data from various countries to show how categories like health, retail food, and real estate align with physiological needs from Maslow's hierarchy. Real estate audiences are larger on mobile but time spent still lags desktop, indicating mobile is used for early research. Apparel shopping is a key driver of mobile retail in Western markets. Daily health category users on smartphones have increased significantly in the UK and US from 2016 to 2017, allowing users to form daily healthy habits through apps and trackers. The full report contains additional analysis of how other needs like safety, love, and self-actualization are also met through heavy mobile usage of categories
comScore and Yahoo - Mobile Measurement & Monetising SeminarOwen West
This document discusses comScore's multi-platform measurement capabilities. It highlights how comScore can provide accurate audience numbers by combining multiple data inputs with panel insights and advanced models. This helps overcome limitations of relying solely on big data, which can miscount or undercount audiences. The presentation shows data on increasing multi-platform usage in various countries like the UK, and how this has driven growth in total internet time spent across devices. It also provides examples of how mobile engagement has increased categories like weather and sports content.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
The document discusses trends in finance apps in 2017. Key points include:
- Finance app adoption grew significantly faster than overall app growth in many markets. Mobile is disrupting traditional banking.
- A wide range of financial services are now available through apps, including payments, banking, investing, insurance and more.
- Regulations like PSD2 in the EU will further open banking to fintech competitors, allowing third parties to access customer account data.
- In emerging markets like India and China, payment apps are helping drive cashless societies, with services like Paytm and WeChat Pay achieving high penetration rates.
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
China Mobile Internet 2015 Year in ReviewTalkingData
See what happened in China Mobile internet market in 2015!
About TalkingData:
TalkingData is China’s largest independent Big Data service platform focusing on the mobile Internet. After nearly 5 years of rapid development,TalkingData has progressively built the best-in-class Big Data products and services varying from highly-scalable data mining, deep data analytics, DMP (Data Management Platform), market intelligence, enterprise-level consulting service.
TalkingData are now serving for more than 80,000 mobile developers with reaching over 2 billion independent mobile devices in China. Many well-known internet and traditional companies are running their businesses based on our services, including Tencent,Baidu,Netease,360, China UnionPay,CMB,CIB,CITIC,Ping An, etc.
Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. OMD Business Intelligence breaks down video viewing habits in China and marketers need to do to catch up.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
The document discusses how the mobile economy is expected to contribute 5% of global GDP by 2020. It summarizes key metrics about the mobile industry such as the growth in mobile subscriptions, mobile broadband connections, and smartphone adoption between 2008-2020. It also outlines how the mobile ecosystem contributes to GDP and employment, and identifies four key growth areas (financial inclusion, digital future, health/education, productivity) that mobile operators can help deliver through collaboration.
The global Mobile Report Final English ComScore DataMegumi Tsukada
This document provides a summary of comScore's Global Mobile Report, which analyzes mobile trends across global markets. Some key findings include:
- Mobile accounts for over half of total digital minutes in many markets, with percentages over 75% in some Latin American countries.
- Apps drive the dominant share of mobile minutes globally, accounting for over 80% in all markets.
- Over a quarter of global users are considered "mobile only", accessing the internet solely through mobile. Younger demographics and females are more likely to be mobile only.
- Social networking, instant messaging, and entertainment categories receive the most mobile minutes on average globally.
This document summarizes the mobile game market in Vietnam. It finds that 47 million people in Vietnam use the internet, mostly on their smartphones, with 3G subscriptions growing significantly from 2014 to 2015. Mobile games are also growing rapidly in revenue, with RPG and card battle games being particularly popular genres in 2015. Common payment methods are via mobile carriers, though cash remains most common. The document also outlines marketing strategies used in the Vietnamese mobile game market and provides an overview of a mobile advertising company called Adways Vietnam.
Mobility Usage Statistics & Trends by RapidValue SolutionsRapidValue
This presentation gives a statistical representation on:
1. Mobile Subscription Stats
2. Mobile Penetration
3. Android vs iOS Usage
4. Mobile Advertising Stats
5. Enterprise Mobility Facts, Figures and Trends
6. Enterprise mobility Spend
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
comScore 2017 U.S. Cross-Platform Future in Focus ReportSteven Ladin
This document provides an overview and definitions for comScore's 2017 U.S. Cross-Platform Future in Focus report. It is based on comScore's behavioral measurement tools like Media Metrix Multi-Platform and Mobile Metrix, which provide unduplicated reporting of digital audiences across devices. It also incorporates data from tools like video and search measurement, retail spending tracking, and TV viewership. Key terms defined include total digital, mobile, unique visitor, pay-TV, and over-the-top video. The report contains sections on digital media, mobile, social platforms, TV and advertising cross-platform trends.
Marketing in an Age of Social Mobility
While the consumer’s path to purchase has been disrupted by digital technology, there is still a prominent role for traditional media.
Mobile devices have exploded onto the scene but have not yet been integrated into consumers’ path to purchase in the same manner as traditional and other digital media.
But it’s just a matter of time!
E-Commerce growing 3X faster than all consumer spending and now accounts for $1 in every $10 of consumers’ discretionary spending.
Social networks have become mainstream and offer a myriad ways for marketers to reach consumers.
Mobile devices now account for a substantial portion of the time spent on social networking sites.
Advertising on Facebook has been proven to lift consumer buying
Keep a close eye on Pinterest!
The Brave New World of Universal Analytics - SMX London 2014Martijn
Measuring the Multi-Platform world. My talk in the Brave New World of Universal Analytics at SMX London 2014. Providing an overview of the UK / US Digital Landscape, best practices on Multi-Platform Analytics and the Mobile Path to Purchase in Retail.
Comscore state of the_mobile_market_finalPlanimedia
This document discusses mobile technology and the path to purchase. It begins with an overview of comScore's person-centric panel and unified digital measurement methodology. It then discusses the emergence of the "digital omnivore" and growth of mobile device ownership and usage. Mobile searches and local content are examined, showing growth in mobile access across categories like retail, maps, weather, and more. The path to purchase is explored, noting it is now multi-channel across devices. Consumers were surveyed about various shopping tools both traditional and digital/mobile.
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScoreLocalogy
At LSA|14, Gian Fulgoni, Executive Chairman and Co-Founder, comScore, reviewed up-to-the minute statistics showing how consumers are conducting local search today, with a particular focus on the use of mobile devices and the implications for marketers and publishers.
The document reports on a study of mobile app usage conducted by comScore using their proprietary measurement tools, finding that smartphone apps now account for over half of total digital media time spent and that app audiences and usage are growing rapidly, especially among younger demographics. While mobile web properties have larger audiences overall, app users are far more engaged, with the average user spending half their mobile app time on just their most used app.
The document reports on a study of mobile app usage conducted by comScore using their proprietary measurement tools, finding that smartphone apps now account for over half of total digital media time spent and that app audiences and usage are growing rapidly, especially among younger demographics. While mobile web properties have larger audiences overall, app users are much more engaged, with the average user spending half their mobile app time on just their most used app.
This document discusses digital media trends in the UK and Europe. It provides statistics on internet, mobile, and tablet usage including:
- Nearly 1/3 of UK page views are from mobile and tablets. Smartphone penetration in Europe reached 57% in 2012.
- Tablet ownership is growing rapidly in the UK, with over 6 million Brits owning both a smartphone and tablet.
- Social media captures the most time spent on PC in the UK, with the average user spending 6.5 hours per month on social sites.
- The 55+ age group is the largest segment of the UK internet audience and shows higher than average engagement with certain categories like gambling and telecommunications.
This document from comScore provides insights into mobile trends from 2012 and their implications for 2013. It summarizes that smartphones and tablets are ubiquitous, with over half of newly acquired devices in the US being smartphones. Mobile traffic has doubled in the past year and accounts for over 13% of web traffic. Most top digital properties have a double-digit mobile exclusive audience. It also outlines trends in smartphone and tablet platforms, ownership demographics, and mobile media usage. Key disruptions for 2013 are seen in mobile shopping and the role of devices in the home.
Cross Platform future in focus at us 2016Duy, Vo Hoang
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
comScore Webit Big Data_OWest Nov 13 (Final)pptxOwen West
comScore is an internet technology company that measures online user behavior across platforms globally. It collects trillions of data points monthly from its census network and panel to provide analytics and insights to over 2,000 clients. The amount of data comScore collects has grown exponentially in recent years, reaching over 1.6 trillion records per month, as digital interactions increase across multiple devices. comScore uses this big data to provide metrics and analyze online audiences, advertising, and digital businesses to help clients maximize their digital investments.
The document summarizes key digital trends shaping the Indian online space. It finds that social networking captures most online time in India, with Facebook continuing to grow. Online video and entertainment are also growing significantly, with YouTube dominating. India has become the third largest internet population globally, growing 31% over the past year to 73.9 million users. Younger males and women aged 35-44 emerge as the heaviest internet users in India. Online retail is rising in India as well, though engagement is still lower than in other BRIC countries.
India Digital Future in Focus 2013 by comScorePracticeNext
The document summarizes key digital trends shaping the Indian online space. It finds that social networking captures most online time in India, with Facebook continuing to grow. Online video and entertainment also sees strong growth. India has become the third largest internet population globally, growing 31% over the past year to 73.9 million users mostly under age 35. Younger males and females aged 35-44 emerge as heaviest users. Online retail is rising in India, though time spent on retail sites still has potential for growth. Local retailers like Myntra, Flipkart and Jabong dominate the online retail space.
Key Insights and Digital Trends Shaping the Indian Online Space Dr Neelesh Bhandari
The following report examines how the latest
trends in web usage, online video, mobile and
search, social and shopping are currently shaping
the Indian digital marketplace and what that
means for the coming year
comScore presents the 2013 India Digital Future in Focus. The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape. Plus, a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information..
Over 50 million people in the UK own a mobile phone, with smartphones making up 71% of the market. Samsung is the largest mobile phone manufacturer and Google Android the most popular smartphone operating system. The majority of mobile usage and time spent occurs via apps rather than browsers. Newsbrands such as MailOnline and The Guardian reach over 25 million smartphone users, more than the BBC, with younger people particularly likely to access newsbrands on their phones. Men have a slightly higher tendency than women to read news on smartphones.
The document discusses key digital trends shaping the Indian online space. It finds that India's online population grew 31% year-over-year to 73.9 million, making it the third largest online population globally. Younger males and women aged 35-44 emerged as the heaviest internet users. Social networking continues to capture the majority of online time in India. Online retail and entertainment are also growing significantly.
The document provides an overview of the UK mobile market as of May 2010. It summarizes that the top 20 mobile handset models represent 32% of the UK market, led by the Apple iPhone. Smartphones now represent nearly 25% of the UK mobile market. Mobile internet access is growing rapidly in the UK, with over 40% of subscribers now accessing the internet on their mobile phones.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.