Building a brand through recognition and awards is important for small business growth and sustainability. The document discusses how only 25% of small businesses utilize recognition to boost their brand, and provides tips for leveraging awards. It highlights the story of NexLevel Consulting, who received an award and created a marketing plan around it, including a press release and social media mentions. The tips are to understand the significance of awards, develop and distribute a press release about any awards, and promote the recognition without being shy.
How to Make Your Marketing Initiative Matter to Senior Management: Moving fr...Jim Mintz
One of the major challenges for marketers and communicators in both public and not-for-profit sector organizations is convincing senior management to allocate adequate human and financial resources to support their organization's marketing group and its programs. This presentation discusses effective approaches in gaining support for the marketing function during a period when budgets are being slashed.
•Understand the issue from the perspectives of the marketing and/or communications manager and their initiatives versus senior management and the corporate objectives
•Learn the most effective ways to work with internal clients in your organization
•Learn how to present your financial and human resource needs in context with the overall strategy
•Move from planning to implementation by gaining the support you need to turn strategy into action
www.trinityp3.com
Speaking at the #VividSydney Ideas session by MediaSocial 08 was held on Thursday 2 June at the magnificent Cell Block Theatre - National Art School, Forbes St, Sydney.
Darren Woolley, Global CEO and founder of TrinityP3 Marketing Management Consultants spoke on the Value of Creativity.
Providing a political, business and marketing industry context to the concept of creativity, innovation and imagination, Woolley provided a financial and economic view of the current value of ideas and provides advice on how ensure the value of the idea is realised.
How to Make Your Marketing Initiative Matter to Senior Management: Moving fr...Jim Mintz
One of the major challenges for marketers and communicators in both public and not-for-profit sector organizations is convincing senior management to allocate adequate human and financial resources to support their organization's marketing group and its programs. This presentation discusses effective approaches in gaining support for the marketing function during a period when budgets are being slashed.
•Understand the issue from the perspectives of the marketing and/or communications manager and their initiatives versus senior management and the corporate objectives
•Learn the most effective ways to work with internal clients in your organization
•Learn how to present your financial and human resource needs in context with the overall strategy
•Move from planning to implementation by gaining the support you need to turn strategy into action
www.trinityp3.com
Speaking at the #VividSydney Ideas session by MediaSocial 08 was held on Thursday 2 June at the magnificent Cell Block Theatre - National Art School, Forbes St, Sydney.
Darren Woolley, Global CEO and founder of TrinityP3 Marketing Management Consultants spoke on the Value of Creativity.
Providing a political, business and marketing industry context to the concept of creativity, innovation and imagination, Woolley provided a financial and economic view of the current value of ideas and provides advice on how ensure the value of the idea is realised.
Vandalist marketing consulting services' expert consultants consider the most recent changes and updates to the digital marketing landscape. Vandalist marketing consulting services will assist you in achieving sustainable and profitable growth by bringing deep insights, a powerful combination of analytics, and strategy.
Branding: Myth or Game Changer. You Decidetpcslide
Work through a variety of questions and “what ifs” and examine considerations about branding and its role for not for profits. Highlighted topics include brand essence, brand promise, mission, and community perception of not- for-profits. Evaluate the relevance and viability of branding as it relates to marketing today for NPS and to the COAE as an um- brella alliance.
Crisis communications are one of the best options for those people who want to have a very good communication in their play so that the play can able to get the popularity.
Here meet up with yet another beautiful business development process. We are here seeing about one of the most extensively used concepts in the trade called "Brand Advocacy". for more info https://voiceskills.org/
Vandalist marketing consulting services' expert consultants consider the most recent changes and updates to the digital marketing landscape. Vandalist marketing consulting services will assist you in achieving sustainable and profitable growth by bringing deep insights, a powerful combination of analytics, and strategy.
Branding: Myth or Game Changer. You Decidetpcslide
Work through a variety of questions and “what ifs” and examine considerations about branding and its role for not for profits. Highlighted topics include brand essence, brand promise, mission, and community perception of not- for-profits. Evaluate the relevance and viability of branding as it relates to marketing today for NPS and to the COAE as an um- brella alliance.
Crisis communications are one of the best options for those people who want to have a very good communication in their play so that the play can able to get the popularity.
Here meet up with yet another beautiful business development process. We are here seeing about one of the most extensively used concepts in the trade called "Brand Advocacy". for more info https://voiceskills.org/
Trust fuels the relationships with clients, employees, investors, or others. Being authentic about your brand is vital to earning that trust. Learn how to become more authentic about your brand to attract, captivate, and motivate the people essential to your success.
An introduction to Clear Thought Consulting Ltd. We work with small businesses, to equip them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. When you can't out-spend the competition, you have to out-think them.
Success Failure and Principles of Competitive SuccessSudhir Bisht
Partial notes on BBA 205 course for students of IP University (Delhi) and anyone who wants a beginner's level knowledge.
Citations are reflected in the slides.
Welcome to the first of my six SlideShares on revenue growth – each covering a different pillar necessary for success. The strategies and tactics I will share come from a great deal of client experience as well as what we have done to grow our own business. I promise that if you follow the advice I will share with you, it will make a large difference to your top-line revenue number. Here are the six pillars:
1. Differentiated and compelling brand promise
2. Profitable Business Model
3. Optimized sales process
4. Effective lead-to-revenue framework
5. High-performance online strategy
6. Successful customer loyalty program
Stay tuned for the rest of the Pillars. Click on the link in the presentation to read the complete blog article.
About Us:
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or under-performing marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally.
The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants.
To find out more, visit http://www.fusionmarketingpartners.com.
Bob Pritchard is an outstanding businessman who has enjoyed exceptional success in the United States,
Europe and Australasia.
More Information: http://www.icmi.com.au/bob-pritchard
Mark Lyttleton - Critical Steps in Growing a Small BusinessMark Lyttleton
Mark Lyttleton is a speaker, business mentor and angel investor who helps business owners to overcome the considerable challenges involved in establishing and scaling a successful enterprise. This presentation will provide an outline of some of the most important steps in growing a small business, from hiring and training to building brand.
Seven Steps for Revitalizing Your BrandR. Jay Olson
If the time has come to re-energize your brand, follow this proven framework to get your CEO and executive team behind you to mobiliize your initiative, and ensure your company's investment drives profitable long-term growth and asset valuation.
A guidebook for viable values-based businessesVancity
At Vancity, our vision is to redefine wealth in a way that
helps our members and their local communities thrive
financially, socially and environmentally.
Our values-based banking model is grounded in the
local economy because we believe you only truly
prosper when you’re connected to a vibrant, healthy
community.
We aren’t alone. We’re connected to many values-based
businesses that are enjoying sustainable growth and
prosperity while they work to make the world a better
place. We’ve found we have a lot to learn from each
other.
Here are some recommendations, tips and resources
to help you build your business in the local economy.
Creative agencies are often called in to brand their clients but have a difficult time doing this to themselves. This paper from Swystun Communication provides highly practical and creative lessons for standing out.
For many large brands item number two or three listed on the company’s Capex sheet says ‘Media’. Therefore, CMOs are constantly battling an imbroglio to demonstrably prove that marketing is an investment not a cost. Given the CMO’s charge is to build revenue and relevance, added value must be demonstrated beyond ROI and for this new normal in marketing there are new rules of engagement:
1. Building your brand image is essential to the growth
and sustainability of your company.Creating a prominent
brand is more than marketing on social media, attending
conferences, or being quoted in publications. Developing
a comprehensive strategy that is intentional and carefully
planned is the key to brand building.
One of the ways small business owners can leverage
their brand is through recognition. Let’s face it, being
recognized is a great feeling.Recognition is empowerment
and gives us the fuel to continue to pursue excellence.
However, many CEOs of leading small businesses find
it very hard to leverage recognition into opportunities to
build relationships and compete for corporate contracts.
In our annual Princeton Proper Small Business survey
only 25 percent of small businesses utilized recognition to
boost their brand. We found that many small businesses
are unaware of the lasting impact of marketing recognition
while others are bashful about boasting about their awards.
The power of recognition cannot be underestimated.
We found that those firms that utilize recognition to build
their brands have clever and effective ways of marketing.
One such company that was successful and deliberate
about marketing is NexLevelConsultingServices,LLC,
a certified small, women and minority-owned business:
WBE/MBE/WOSB located in New Kensington,Penn-
sylvania.NexLevel Consulting is a recent recipient of the
EasternMinoritySupplierDevelopmentCouncil Class
I Supplier of the Year Award.This accolade was tremen-
dous for NexLevel who specializes in change management.
Tammy Davis, the CEO and chief relationship officer of
NexLevel Consulting believes the award was just what
NexLevel needed to continue to push their efforts in the
local marketplace. Her goal is to continue to leverage
this accolade in the corporate and government sectors.
NexLevel created a marketing plan that included a press
release, social media, company collateral, and mentions
of the award during client visits. Leveraging recognition
worked for NexLevel Consulting and the company is a
great example of utilizing recognition to create bigger
Boosting Your
broader opportunities in the corporate supply chain.
If your company struggles with awards and recogni-
tion,here are 3 tips to follow to boost your brand through
recognition:
1. Understand the significance of the award
Many of the awards you receive have a historical back-
ground and great significance to the organization that is
bestowing the award. Research the recent awardees; this
may be a clever way to build partnerships or benchmark
with other leaders.
2. Develop and distribute a press release
It is very important that you develop a press release
that clearly outlines your company, the award, and why
your firm was selected for the award. You should create a
distribution strategy that includes clients, suppliers, pub-
lications, and advocates for your firm.
3. Don’t be shy, you’ve earned it!
It’s your time to shine. This is a great opportunity to
talk about the work you do and why your company is a
leader in the industry. Utilize this time to maximize the
award by communicating—nonstop!The award should be
listed on your website,company collateral,and mentioned
during client visits or speaking engagements. Look for
additional opportunities to apply for awards that will give
your company even more visibility and most importantly
impact in the small business community. ◆
Gwendolyn F. Turner is president of Princeton Proper,
which provides training and strategic advisory services to
businesses globally. Princeton Proper
helps business owners win and main-
tain opportunities with corporate and
government entities by providing
workshops, seminars and content re-
garding business development.
Gwendolyn previously lead the
award-winning Supplier Diversity
program at Pfizer, Incorporated.
RecognitionBy Gwendolyn F. Turner
Brandthrough
Reprinted with permission from the Spring 2016 issue of Minority Business Entrepreneur
For subscription information, go to: http://mbe.magserv.com or call (818) 286-3171