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AGNES MIRIAM. I
Pokemon Go
• Manufacturer : Nintendo
• Developer : Niantic
• Launched: July 5th,2016
• Augmented reality smart
phone game
• Uses location via GPS and
time from mobile
• Poke Stop – in app
purchases
• Poke Gym – Battlefield
Commercial Response
• Generating a revenue of $1.6 million everyday.
• Market Value of Nintendo - $7.5 billion by 8th July, 2016.
• Pokestops, Pokegyms – pre determined by Niantic – submit
request to sponsor locations.
• Marketing tool for small businesses.
• Coffee shops – special dishes – discounts to players.
• To increase the “Foot Traffic” in slow period of the day.
• Purchase the “”Lure Module” – meant to bring pokemon to a
specific place.
• Can be activated for half an hour.
• Threat to companies like Foursquare, Living Social etc. –
online marketing for small businesses for the past few years.
Lure Module
Future of Pokemon Go
• Technical Issues:
• Drains battery super fast.
• Server crashes frequently.
• No proper directions or
guidelines.
• Technical glitches appear often.
• Increased accidents and crimes;
public nuisance.
• Not just a game, has fantastic
marketing and revenue
opportunities.
THANK YOU !!

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Pokemon go

  • 2. Pokemon Go • Manufacturer : Nintendo • Developer : Niantic • Launched: July 5th,2016 • Augmented reality smart phone game • Uses location via GPS and time from mobile • Poke Stop – in app purchases • Poke Gym – Battlefield
  • 3. Commercial Response • Generating a revenue of $1.6 million everyday. • Market Value of Nintendo - $7.5 billion by 8th July, 2016. • Pokestops, Pokegyms – pre determined by Niantic – submit request to sponsor locations. • Marketing tool for small businesses. • Coffee shops – special dishes – discounts to players. • To increase the “Foot Traffic” in slow period of the day. • Purchase the “”Lure Module” – meant to bring pokemon to a specific place. • Can be activated for half an hour. • Threat to companies like Foursquare, Living Social etc. – online marketing for small businesses for the past few years.
  • 5. Future of Pokemon Go • Technical Issues: • Drains battery super fast. • Server crashes frequently. • No proper directions or guidelines. • Technical glitches appear often. • Increased accidents and crimes; public nuisance. • Not just a game, has fantastic marketing and revenue opportunities.