Pokemon Go is an augmented reality game launched by Niantic and Nintendo on July 5, 2016, generating $1.6 million in revenue daily. It incorporates location-based features and promotes local businesses through in-app purchases and sponsorship opportunities like Pokestops and Gyms. Despite its success, the game faces technical issues, including battery drainage and server crashes, as well as concerns over public safety.

1. AGNES MIRIAM. I

2. Pokemon Go
• Manufacturer : Nintendo
• Developer : Niantic
• Launched: July 5th,2016
• Augmented reality smart
phone game
• Uses location via GPS and
time from mobile
• Poke Stop – in app
purchases
• Poke Gym – Battlefield

3. Commercial Response
• Generating a revenue of $1.6 million everyday.
• Market Value of Nintendo - $7.5 billion by 8th July, 2016.
• Pokestops, Pokegyms – pre determined by Niantic – submit
request to sponsor locations.
• Marketing tool for small businesses.
• Coffee shops – special dishes – discounts to players.
• To increase the “Foot Traffic” in slow period of the day.
• Purchase the “”Lure Module” – meant to bring pokemon to a
specific place.
• Can be activated for half an hour.
• Threat to companies like Foursquare, Living Social etc. –
online marketing for small businesses for the past few years.

4. Lure Module

5. Future of Pokemon Go
• Technical Issues:
• Drains battery super fast.
• Server crashes frequently.
• No proper directions or
guidelines.
• Technical glitches appear often.
• Increased accidents and crimes;
public nuisance.
• Not just a game, has fantastic
marketing and revenue
opportunities.

6. THANK YOU !!