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How Pokémon GO Can Drive Sales
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Customers React to Local Marketing & Pokemon GO
2
67% Want ads
customized to
their city/zip codeSmartphone
Users
61%
Visited stores after
seeing location-
based ads
Smartphone
Users
32%
Consumers
Want ads
customized to their
immediate
surroundings
75 millionPokemon GO Downloads
Pokemon GO is still the #1 top grossing app in the US
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Augmented Reality
3
AR
Integrates fantasy and
reality through
graphics, sound and
vibration
1st
Augmented Reality is
the future of retail,
enhancing the
customer experience
Mainstream
2020
“The Future”
Pokémon Go is the
first app to become
this popular globally
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Game Set Up
4
The interface
displays a real
interactive map
using Google
Maps
Blue pillars
signalize
PokéStops
Right Navigation
Menu displays
nearby Pokémon
The avatar
moves as
the player
walks
around
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Gotta Catch ‘Em All!
5
There are 149 different Pokémon in the game and the objective is to capture them all
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #1
Advertise That Pokémon Are in or Near Your Business
6
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
7
Pokéballs and eggs allow players to capture or hatch new Pokémon
and need to be continuously restocked
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Eggs & Pokéballs Are Found at PokéStops
8
PokéStops are real life historical landmarks or attractions that attract a large number
of players looking to restock on eggs and Pokéballs.
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #2
Advertise That a PokéStop is in or Near Your Business
9
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
What are Lure Modules?
10
Lure modules are placed on PokéStops and will lure Pokémon to that PokéStop for 30
minutes, also attracting players who want to catch the Pokémon
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #3
Drop Lure Modules on a Nearby Pokéstop
11
$1.19/hour
$100 buys 168 lures, providing
84 hours of nonstop lures
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #4
Offer an Incentive to Customers Who Provide Lures
12
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
But What if You’re Not a PokéStop?
13
Your
Business
Download the app to audit your location: see where the nearest PokéStops are and
predict which way traffic will go, place signs strategically
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #5
Provide Charging Stations or Water Stations
14
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #6
Purely Acknowledge Your Interest in Pokémon GO
15
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #6
Purely Acknowledge Your Interest in Pokémon GO
16
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #7
Use Social Media to Create Brand Awareness and Engage Customers
17
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #8
Alter Your Product or Product Name to Utilize Pokémon GO
18
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
PokéGyms Also Bring People Together
19
Gyms are another location-based feature that attract teams looking to battle each other
using Pokémon to become gym leaders
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #9
Advertise Discounts for Particular Teams
20
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Success Story: Rush Street Culver City
This Californian restaurant made $24,851 in incremental sales because of
Pokémon GO
21
 Offered 10% discount
 Advertised on sidewalk chalkboard
 Used Social Media
 $10 Pokémon To-Go Revive Pack
 “Rush Pokémart”
 Used PokéStop Map
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Success Story: Kawika’s Ocean Beach Deli
This Hawaiian deli saw a 20% increase in sales since fully utilizing Pokémon GO
to attract customers
22
 Engaged with customers
 Drop lures around Golden Gate Park
 Free charging stations
 Pokemon Go Hunts
 Placed signs in window
 Pokemon Themed Logo
Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
What to Expect in the Future
 Sponsored Locations
 More Game Features
23
Click here to watch the
full webinar on-demand
Thank You !
Julia Rotella
Digital Marketing
jrotella@goecart.com
(203) 612-5581
Head Office:
855 Main Street, Suite 400
Bridgeport, CT 06604
Primary Contact:
Connect with us!

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How Pokemon GO Can Drive Your Sales

  • 1. How Pokémon GO Can Drive Sales
  • 2. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Customers React to Local Marketing & Pokemon GO 2 67% Want ads customized to their city/zip codeSmartphone Users 61% Visited stores after seeing location- based ads Smartphone Users 32% Consumers Want ads customized to their immediate surroundings 75 millionPokemon GO Downloads Pokemon GO is still the #1 top grossing app in the US
  • 3. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Augmented Reality 3 AR Integrates fantasy and reality through graphics, sound and vibration 1st Augmented Reality is the future of retail, enhancing the customer experience Mainstream 2020 “The Future” Pokémon Go is the first app to become this popular globally
  • 4. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Game Set Up 4 The interface displays a real interactive map using Google Maps Blue pillars signalize PokéStops Right Navigation Menu displays nearby Pokémon The avatar moves as the player walks around
  • 5. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Gotta Catch ‘Em All! 5 There are 149 different Pokémon in the game and the objective is to capture them all
  • 6. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #1 Advertise That Pokémon Are in or Near Your Business 6
  • 7. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute 7 Pokéballs and eggs allow players to capture or hatch new Pokémon and need to be continuously restocked
  • 8. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Eggs & Pokéballs Are Found at PokéStops 8 PokéStops are real life historical landmarks or attractions that attract a large number of players looking to restock on eggs and Pokéballs.
  • 9. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #2 Advertise That a PokéStop is in or Near Your Business 9
  • 10. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute What are Lure Modules? 10 Lure modules are placed on PokéStops and will lure Pokémon to that PokéStop for 30 minutes, also attracting players who want to catch the Pokémon
  • 11. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #3 Drop Lure Modules on a Nearby Pokéstop 11 $1.19/hour $100 buys 168 lures, providing 84 hours of nonstop lures
  • 12. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #4 Offer an Incentive to Customers Who Provide Lures 12
  • 13. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute But What if You’re Not a PokéStop? 13 Your Business Download the app to audit your location: see where the nearest PokéStops are and predict which way traffic will go, place signs strategically
  • 14. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #5 Provide Charging Stations or Water Stations 14
  • 15. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #6 Purely Acknowledge Your Interest in Pokémon GO 15
  • 16. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #6 Purely Acknowledge Your Interest in Pokémon GO 16
  • 17. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #7 Use Social Media to Create Brand Awareness and Engage Customers 17
  • 18. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #8 Alter Your Product or Product Name to Utilize Pokémon GO 18
  • 19. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute PokéGyms Also Bring People Together 19 Gyms are another location-based feature that attract teams looking to battle each other using Pokémon to become gym leaders
  • 20. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Pokémon GO Business Strategy #9 Advertise Discounts for Particular Teams 20
  • 21. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Success Story: Rush Street Culver City This Californian restaurant made $24,851 in incremental sales because of Pokémon GO 21  Offered 10% discount  Advertised on sidewalk chalkboard  Used Social Media  $10 Pokémon To-Go Revive Pack  “Rush Pokémart”  Used PokéStop Map
  • 22. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute Success Story: Kawika’s Ocean Beach Deli This Hawaiian deli saw a 20% increase in sales since fully utilizing Pokémon GO to attract customers 22  Engaged with customers  Drop lures around Golden Gate Park  Free charging stations  Pokemon Go Hunts  Placed signs in window  Pokemon Themed Logo
  • 23. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute What to Expect in the Future  Sponsored Locations  More Game Features 23
  • 24. Click here to watch the full webinar on-demand Thank You ! Julia Rotella Digital Marketing jrotella@goecart.com (203) 612-5581 Head Office: 855 Main Street, Suite 400 Bridgeport, CT 06604 Primary Contact: Connect with us!