At this point, you’ve probably played the game or at least heard someone talking about Pokémon GO. In less than a month, it has taken over the #1 spot as top-grossing game app. With more than 29 million players in the US alone, the game surpassed traditional platforms like Twitter and Facebook in the daily time spent and is now being successfully used by businesses everywhere to drive up sales and revenue. In this webinar, GoECart’s CEO, Manish Chowdhary, and Julia Rotella, an expert Pokémon Trainer and part of the digital marketing team at GoECart, provided ecommerce and brick-and-mortar retailers with insights on: • What is Pokémon GO • Game’s main features • Strategies to capitalize on the Pokémon GO craze • What are sponsored locations • Is Pokémon GO just a temporary fad Click on the link in the last slide to watch the full webinar.

1. How Pokémon GO Can Drive Sales

2. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Customers React to Local Marketing & Pokemon GO
2
67% Want ads
customized to
their city/zip codeSmartphone
Users
61%
Visited stores after
seeing location-
based ads
Smartphone
Users
32%
Consumers
Want ads
customized to their
immediate
surroundings
75 millionPokemon GO Downloads
Pokemon GO is still the #1 top grossing app in the US

3. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Augmented Reality
3
AR
Integrates fantasy and
reality through
graphics, sound and
vibration
1st
Augmented Reality is
the future of retail,
enhancing the
customer experience
Mainstream
2020
“The Future”
Pokémon Go is the
first app to become
this popular globally

4. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Game Set Up
4
The interface
displays a real
interactive map
using Google
Maps
Blue pillars
signalize
PokéStops
Right Navigation
Menu displays
nearby Pokémon
The avatar
moves as
the player
walks
around

5. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Gotta Catch ‘Em All!
5
There are 149 different Pokémon in the game and the objective is to capture them all

6. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #1
Advertise That Pokémon Are in or Near Your Business
6

7. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
7
Pokéballs and eggs allow players to capture or hatch new Pokémon
and need to be continuously restocked

8. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Eggs & Pokéballs Are Found at PokéStops
8
PokéStops are real life historical landmarks or attractions that attract a large number
of players looking to restock on eggs and Pokéballs.

9. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #2
Advertise That a PokéStop is in or Near Your Business
9

10. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
What are Lure Modules?
10
Lure modules are placed on PokéStops and will lure Pokémon to that PokéStop for 30
minutes, also attracting players who want to catch the Pokémon

11. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #3
Drop Lure Modules on a Nearby Pokéstop
11
$1.19/hour
$100 buys 168 lures, providing
84 hours of nonstop lures

12. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #4
Offer an Incentive to Customers Who Provide Lures
12

13. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
But What if You’re Not a PokéStop?
13
Your
Business
Download the app to audit your location: see where the nearest PokéStops are and
predict which way traffic will go, place signs strategically

14. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #5
Provide Charging Stations or Water Stations
14

15. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #6
Purely Acknowledge Your Interest in Pokémon GO
15

16. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #6
Purely Acknowledge Your Interest in Pokémon GO
16

17. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #7
Use Social Media to Create Brand Awareness and Engage Customers
17

18. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #8
Alter Your Product or Product Name to Utilize Pokémon GO
18

19. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
PokéGyms Also Bring People Together
19
Gyms are another location-based feature that attract teams looking to battle each other
using Pokémon to become gym leaders

20. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Pokémon GO Business Strategy #9
Advertise Discounts for Particular Teams
20

21. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Success Story: Rush Street Culver City
This Californian restaurant made $24,851 in incremental sales because of
Pokémon GO
21
 Offered 10% discount
 Advertised on sidewalk chalkboard
 Used Social Media
 $10 Pokémon To-Go Revive Pack
 “Rush Pokémart”
 Used PokéStop Map

22. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
Success Story: Kawika’s Ocean Beach Deli
This Hawaiian deli saw a 20% increase in sales since fully utilizing Pokémon GO
to attract customers
22
 Engaged with customers
 Drop lures around Golden Gate Park
 Free charging stations
 Pokemon Go Hunts
 Placed signs in window
 Pokemon Themed Logo

23. Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute
What to Expect in the Future
 Sponsored Locations
 More Game Features
23

24. Click here to watch the
full webinar on-demand
Thank You !
Julia Rotella
Digital Marketing
jrotella@goecart.com
(203) 612-5581
Head Office:
855 Main Street, Suite 400
Bridgeport, CT 06604
Primary Contact:
Connect with us!