Marketing mix
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The document discusses marketing strategies for the game Red Dead Redemption across the 4Ps of marketing. It notes that the game was released simultaneously on physical distribution and digital platforms to reach larger audiences. An expensive marketing campaign was used across all promotional tactics to build hype for the major release event. Public relations efforts got the game in front of journalists and reviewers to generate buzz leading up to its £40 price point, which is standard for triple-A titles.
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4p's tabe
Red Dead Redemption was a large, ambitious open world game that took 4-6 years and $80-100 million to develop. It targeted an older audience of gamers aged 36 on average who had more disposable income. A simultaneous physical and digital release was planned to reach both large audiences and create hype for the game's launch. An extensive 12 month marketing campaign was required to ensure the game recouped its large development costs upon release. The placement of the game on digital platforms like Apple's App Store was also important, as it allowed additional monetization strategies like in-app purchases that supported the game's ongoing development.
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!
The presentation explains how an augmented-reality based game; Pokémon Go that requires players to step out in open air surroundings via geotagging can turn out to be a potential marketing tool for most marketers. With lure feature to explore surroundings to level up each stage of the game, this vastly played game is highly addictive for users at Pokéstops that can bring guaranteed crowd into the business. It’s up to the marketers to leverage this opportunity of engagement and make it best for their businesses. The PPT explains 8 powerful Pokémon Go lessons that marketers should capitalize on and implement to drive “in-foot” traffic to stores.
Pokemon go
A short presentation about the viral game Pokemon Go, its features and how it can be used as a marketing tool.
3RD SENSE Pokemon Go Seminar
This presentation discusses Pokémon Go and what can be learned from its phenomenon. It begins with an introduction to 3rd Sense, a team of technology creatives who are game designers for business. Their mission is to make the world more fun for everyone. They then discuss Pokémon Go, what it is, how it works using location-based augmented reality and geolocation gameplay. Key features that contributed to its success are discussed like social interaction. Monetization strategies using in-app purchases are also covered. Results showed it had over 100 million users and added billions to the company's market value. Game design principles that could be applied to business are presented. Examples of 3rd Sense's work in designing games for brands are provided.
6waves: The End of Social Games?
With the explosive growth of mobile games, many developers have shifted focus almost exclusively to mobile projects. Where does this leave social games? Is it still possible for developers to succeed on Facebook or other social networks? This session will offer insights for developers from the publisher’s perspective, as well as highlight key considerations in making your game into a global hit.
David v Goliath: Fighting the Big Guys of Social Casino | Niko Vuori
Delivered at Casual Connect Tel Aviv 2016. The $3.5BN social casino gaming market has become very competitive and is dominated by large casino gaming companies with deep pockets. Despite this competition, Rocket Games has been able to grow 600% YoY, without funding, and is now a top-15 social casino operator globally. In this session you will hear how Rocket Games has been able to break into this hyper-competitive market, with highly actionable insights.
7 THINGS YOU MUST DO TO SUCCEED IN THE GAMING INDUSTRY
Elad Kushnir outlines 7 things that must be done to succeed in the gaming industry. He notes that Playtika holds 22% of the global social casino market. The 7 things are: 1) Create a great game with an entertaining story; 2) Focus on mobile gaming which will be a $38B market in 2016; 3) Develop games for both Android and iOS platforms; 4) Use data to inform game design and business decisions; 5) Invest in the game economy; 6) Design games to be social and viral; 7) Consider the Asian market which is very important for growth. Kushnir emphasizes creating fun games and using both art and science.
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Recommended
4p's tabe
Red Dead Redemption was a large, ambitious open world game that took 4-6 years and $80-100 million to develop. It targeted an older audience of gamers aged 36 on average who had more disposable income. A simultaneous physical and digital release was planned to reach both large audiences and create hype for the game's launch. An extensive 12 month marketing campaign was required to ensure the game recouped its large development costs upon release. The placement of the game on digital platforms like Apple's App Store was also important, as it allowed additional monetization strategies like in-app purchases that supported the game's ongoing development.
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!
The presentation explains how an augmented-reality based game; Pokémon Go that requires players to step out in open air surroundings via geotagging can turn out to be a potential marketing tool for most marketers. With lure feature to explore surroundings to level up each stage of the game, this vastly played game is highly addictive for users at Pokéstops that can bring guaranteed crowd into the business. It’s up to the marketers to leverage this opportunity of engagement and make it best for their businesses. The PPT explains 8 powerful Pokémon Go lessons that marketers should capitalize on and implement to drive “in-foot” traffic to stores.
Pokemon go
A short presentation about the viral game Pokemon Go, its features and how it can be used as a marketing tool.
3RD SENSE Pokemon Go Seminar
This presentation discusses Pokémon Go and what can be learned from its phenomenon. It begins with an introduction to 3rd Sense, a team of technology creatives who are game designers for business. Their mission is to make the world more fun for everyone. They then discuss Pokémon Go, what it is, how it works using location-based augmented reality and geolocation gameplay. Key features that contributed to its success are discussed like social interaction. Monetization strategies using in-app purchases are also covered. Results showed it had over 100 million users and added billions to the company's market value. Game design principles that could be applied to business are presented. Examples of 3rd Sense's work in designing games for brands are provided.
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With the explosive growth of mobile games, many developers have shifted focus almost exclusively to mobile projects. Where does this leave social games? Is it still possible for developers to succeed on Facebook or other social networks? This session will offer insights for developers from the publisher’s perspective, as well as highlight key considerations in making your game into a global hit.
David v Goliath: Fighting the Big Guys of Social Casino | Niko Vuori
Delivered at Casual Connect Tel Aviv 2016. The $3.5BN social casino gaming market has become very competitive and is dominated by large casino gaming companies with deep pockets. Despite this competition, Rocket Games has been able to grow 600% YoY, without funding, and is now a top-15 social casino operator globally. In this session you will hear how Rocket Games has been able to break into this hyper-competitive market, with highly actionable insights.
7 THINGS YOU MUST DO TO SUCCEED IN THE GAMING INDUSTRY
Elad Kushnir outlines 7 things that must be done to succeed in the gaming industry. He notes that Playtika holds 22% of the global social casino market. The 7 things are: 1) Create a great game with an entertaining story; 2) Focus on mobile gaming which will be a $38B market in 2016; 3) Develop games for both Android and iOS platforms; 4) Use data to inform game design and business decisions; 5) Invest in the game economy; 6) Design games to be social and viral; 7) Consider the Asian market which is very important for growth. Kushnir emphasizes creating fun games and using both art and science.
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4 ps red dead & angry birds
Red Dead Redemption took 4-6 years and $80-100 million to make using cutting edge technology. It targeted an older audience than most games. Rockstar promoted it for over 12 months using every promotional tactic to build hype for its major release across physical and digital platforms. The game's $40 price point allowed Rockstar to profit while accounting for industry costs and was in line with expectations for a AAA title.
Final presentation for mobile strategy
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FITC Hollywood 2006
The document discusses opportunities for distributing content on the PlayStation Portable (PSP) using Flash and Universal Media Discs (UMDs). It outlines the capabilities and limitations of playing Flash content natively on the PSP as well as using a third party engine. It also discusses the business models, pricing, and distribution channels for content owners to license and sell their UMD video, games, and other media titles to the PSP user base.
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The document discusses video game advertising, including its forms, advantages, and disadvantages. It outlines static advertising, dynamic advertising, and advergames. It provides examples of campaigns in games like Splinter Cell, Metal Gear Solid, and Battlefield. It also discusses measurement and considerations for effective game advertising campaigns.
3 Do Case Analysis
The 3DO gaming console failed for several key reasons:
1) It was priced too high at $700 when it launched, much more expensive than competitors like Sega and Nintendo.
2) It lacked a large library of games at launch, giving customers little incentive to purchase the new console.
3) 3DO's licensing model meant it did not have full control over the hardware production and pricing, putting it at a disadvantage against competitors who owned the whole production process.
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GTA IV
This document provides information about Grand Theft Auto IV (GTA IV) to assist with a case study. It outlines that GTA IV is an open world action-adventure game developed by Rockstar North and published by Rockstar Games. It was released in 2008 for PlayStation 3 and Xbox 360. The document discusses GTA IV's production, including its development using Rockstar Advanced Game Engine (RAGE) and Euphoria animation system. It also covers the game's marketing and distribution across multiple platforms, and its commercial success in selling over 25 million copies.
GamesDeals_SlideShare
DO YOU PLAY GAMES ON THE INTERNET? GamesDeals.com, the ultimate platform for all online gamers interested in the hottest deals with up to 70% discount for the popular games in the internet! Register now for our newsletter and don’t miss out the first crazy deals!
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This document discusses the success of the mobile game Candy Crush Saga. It summarizes that Candy Crush Saga was first released in 2012 on Facebook and later on iOS and Android. It achieved massive popularity with 46 million daily active users and over $1.3 billion in revenue in 2014. The document attributes Candy Crush Saga's success to its accessibility to new gamers through intuitive touch controls, bite-sized levels allowing short play sessions, and a near endless number of levels. It also credits the game's social features which encouraged viral sharing and discovery across platforms including Facebook. The document concludes by suggesting lessons from Candy Crush Saga including designing for multiple platforms and monetization, ensuring games are easy for new
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This document provides an overview of the videogame industry and advice for working within it. It discusses the state of various industry sectors like mobile, social, and traditional publishers. It also offers tips for developing games, pitching ideas, and working with partners and publishers. The overall document aims to help readers understand opportunities across the industry and strategies for success.
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3 Do Case Study
1) The 3DO console was the first 32-bit home video game system but failed to gain significant market share due to being too expensive at $700, having few exclusive game titles, and not focusing enough on video game development.
2) Key reasons for 3DO's failure included high software development costs, long development times, licensing their technology rather than manufacturing their own systems, and overpromising interactive multimedia capabilities instead of focusing on games.
3) For 3DO to succeed, they should have focused solely on video games, manufactured their own affordable system, taken initial losses to be recouped through game sales, and developed standout game titles to drive console adoption.
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Summary:
You know the game you want to make but how do you talk about it? Not with your peers and friends, but with investors and publishers. In this session, we’ll discover the art of pitching, why it’s useful, and how to structure it so you feel prepared in front of a publisher.
Presenter Bio:
Kumsal Obuz is a self-taught veteran web developer with more than 15 years of experience. After several years of preparation, he started his own game studio, Viroid Games, in August 2020. He also authored a game development book that covers Blender and Godot Engine for Packt Publishing.
Context:
This is a talk I often give at game development Meetups and conferences. I see that many indie developers suffer from the most basic aspects of pitching their creation to people who have the power to part way with money.
Games for Change Methodology
Games are a $60 billion global industry played by 97% of American teenagers and the average Facebook gamer is 39 years old. Research organizations argue games offer attributes for 21st century learning like systems thinking and problem solving. Games are being used by non-profits and agencies to further educational and social goals. G4C's methodology involves understanding the audience, context, desired impact, appropriate platform, financial sustainability, gameplay design, execution process, and evaluation metrics. Case studies demonstrate games in classrooms, developing countries, direct action games, mass collaboration, youth creation, and evaluation/brain research.
Presentation1
The music video analyzes Netsky's "Puppy" track through 6 scenes: landscape shots introduce an extreme sport location; close-ups show gear being prepared as the music speeds up; tracking shots follow athletes performing a "coffin" trick downhill on a board; first-person shots capture the fast-paced action as the song "drops"; athletes take breaks or fall as the beat slows; nighttime shots show the "coffin" trick in the dark with fireworks on the boards.
Pixar reaserch
Pixar was founded in 1979 as part of Lucasfilm's graphics division. In 1986, Steve Jobs bought Pixar, making it independent. Pixar uses 3D modeling software and render farms of computers to animate each frame of their films through computer simulation. Their process involves storyboarding, modeling, and rendering over 100,000 frames to create smooth animations. In 1995, Pixar released Toy Story, their first feature film made in collaboration with Disney. With a $30 million budget, it grossed $350 million, showing that computer animated films could appeal to wide audiences.
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4 ps red dead & angry birds
Red Dead Redemption took 4-6 years and $80-100 million to make using cutting edge technology. It targeted an older audience than most games. Rockstar promoted it for over 12 months using every promotional tactic to build hype for its major release across physical and digital platforms. The game's $40 price point allowed Rockstar to profit while accounting for industry costs and was in line with expectations for a AAA title.
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This presentation summarizes opportunities and challenges in the mobile gaming market. While the market is growing rapidly as smartphones become popular gaming devices, competition is extremely high with over 1,600 new games released per month. To succeed, the presentation recommends developing casual games with simple mechanics and social/interactive elements, following a roadmap of continuous updates and new games, and mitigating risks from competition, technology changes, and the app approval process. Market research and efficient use of resources are keys to competing effectively.
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The document discusses opportunities for distributing content on the PlayStation Portable (PSP) using Flash and Universal Media Discs (UMDs). It outlines the capabilities and limitations of playing Flash content natively on the PSP as well as using a third party engine. It also discusses the business models, pricing, and distribution channels for content owners to license and sell their UMD video, games, and other media titles to the PSP user base.
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This document provides an overview of advergames, including definitions, types, concepts, ways to embed brands, user motivations, targeting, technology limitations, examples, and the future of advergames. It discusses how advergames can promote brands through product placement and sponsorships in online games. It also addresses user data collection, virality through social features, and challenges in creating engaging advergames.
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3 Do Case Analysis
The 3DO gaming console failed for several key reasons:
1) It was priced too high at $700 when it launched, much more expensive than competitors like Sega and Nintendo.
2) It lacked a large library of games at launch, giving customers little incentive to purchase the new console.
3) 3DO's licensing model meant it did not have full control over the hardware production and pricing, putting it at a disadvantage against competitors who owned the whole production process.
Video Games
the change that is faced with the video game industry and why game developers are shifting to make smart OS games instead of traditional games
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This presentation was faculty development program for internal professors and lectures regarding game awareness.
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The document discusses Garena Free Fire, a battle royale mobile game. It provides an overview of Free Fire's product, market fit, monetization model, and user metrics. Free Fire started in SEA markets and has since expanded globally. The document also compares Free Fire to other battle royale games and outlines Free Fire's conceptual roadmap, including possibilities to transition from a game to a social platform. Key metrics like monthly active users, paying conversion, and average revenue per user are examined across core and non-core markets over time.
GTA IV
This document provides information about Grand Theft Auto IV (GTA IV) to assist with a case study. It outlines that GTA IV is an open world action-adventure game developed by Rockstar North and published by Rockstar Games. It was released in 2008 for PlayStation 3 and Xbox 360. The document discusses GTA IV's production, including its development using Rockstar Advanced Game Engine (RAGE) and Euphoria animation system. It also covers the game's marketing and distribution across multiple platforms, and its commercial success in selling over 25 million copies.
GamesDeals_SlideShare
DO YOU PLAY GAMES ON THE INTERNET? GamesDeals.com, the ultimate platform for all online gamers interested in the hottest deals with up to 70% discount for the popular games in the internet! Register now for our newsletter and don’t miss out the first crazy deals!
In-Game Advertising
The document discusses the history and future of advertising in video games. It argues that as games continue to connect to the internet and be played by over 160 million people, in-game advertising has massive potential to reach consumers. Several companies are experimenting with strategies to place ads in games, but the approach remains underdeveloped. The document also provides statistics on gamers and discusses both positive and negative ways that advertising could impact the gaming experience.
20150605 what i've learned from candy crush saga
This document discusses the success of the mobile game Candy Crush Saga. It summarizes that Candy Crush Saga was first released in 2012 on Facebook and later on iOS and Android. It achieved massive popularity with 46 million daily active users and over $1.3 billion in revenue in 2014. The document attributes Candy Crush Saga's success to its accessibility to new gamers through intuitive touch controls, bite-sized levels allowing short play sessions, and a near endless number of levels. It also credits the game's social features which encouraged viral sharing and discovery across platforms including Facebook. The document concludes by suggesting lessons from Candy Crush Saga including designing for multiple platforms and monetization, ensuring games are easy for new
2. videojuegos una industria por explorar
This document provides an overview of the videogame industry and advice for working within it. It discusses the state of various industry sectors like mobile, social, and traditional publishers. It also offers tips for developing games, pitching ideas, and working with partners and publishers. The overall document aims to help readers understand opportunities across the industry and strategies for success.
Digi tek project fiona presentation may 1st
Razer is a gaming hardware company founded in 1998 that focuses on developing high-quality gaming peripherals. They have a niche market of tech-savvy gamers and collaborate directly with the gaming community to develop new products. To expand their market, Razer is introducing the Project Fiona tablet aimed at Generation Y. Their marketing strategy will utilize sponsorships, live streaming, TV ads, and event appearances to position the Fiona as a premium tablet for serious gaming and expand brand awareness beyond their current niche.
3 Do Case Study
1) The 3DO console was the first 32-bit home video game system but failed to gain significant market share due to being too expensive at $700, having few exclusive game titles, and not focusing enough on video game development.
2) Key reasons for 3DO's failure included high software development costs, long development times, licensing their technology rather than manufacturing their own systems, and overpromising interactive multimedia capabilities instead of focusing on games.
3) For 3DO to succeed, they should have focused solely on video games, manufactured their own affordable system, taken initial losses to be recouped through game sales, and developed standout game titles to drive console adoption.
[DSC Europe 23][Pandora] Siyu SUN Data Science Enter The Game.pptx
Siyu Sun presented on applying data science in the gaming industry. Some key applications discussed include optimizing monetization through improving in-app purchases, ads, and subscriptions. Specific use cases covered predicting payers versus non-payers, ad trigger points, and subscription tier and pricing optimization. Challenges with A/B testing large changes over long durations were also noted. Reinforcement learning applications and the future of generative AI and text-based games were briefly discussed at the end.
Pitch Deck 101 for Indies
Summary:
You know the game you want to make but how do you talk about it? Not with your peers and friends, but with investors and publishers. In this session, we’ll discover the art of pitching, why it’s useful, and how to structure it so you feel prepared in front of a publisher.
Presenter Bio:
Kumsal Obuz is a self-taught veteran web developer with more than 15 years of experience. After several years of preparation, he started his own game studio, Viroid Games, in August 2020. He also authored a game development book that covers Blender and Godot Engine for Packt Publishing.
Context:
This is a talk I often give at game development Meetups and conferences. I see that many indie developers suffer from the most basic aspects of pitching their creation to people who have the power to part way with money.
Games for Change Methodology
Games are a $60 billion global industry played by 97% of American teenagers and the average Facebook gamer is 39 years old. Research organizations argue games offer attributes for 21st century learning like systems thinking and problem solving. Games are being used by non-profits and agencies to further educational and social goals. G4C's methodology involves understanding the audience, context, desired impact, appropriate platform, financial sustainability, gameplay design, execution process, and evaluation metrics. Case studies demonstrate games in classrooms, developing countries, direct action games, mass collaboration, youth creation, and evaluation/brain research.
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[DSC Europe 23][Pandora] Siyu SUN Data Science Enter The Game.pptx
[DSC Europe 23][Pandora] Siyu SUN Data Science Enter The Game.pptx
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Presentation1
The music video analyzes Netsky's "Puppy" track through 6 scenes: landscape shots introduce an extreme sport location; close-ups show gear being prepared as the music speeds up; tracking shots follow athletes performing a "coffin" trick downhill on a board; first-person shots capture the fast-paced action as the song "drops"; athletes take breaks or fall as the beat slows; nighttime shots show the "coffin" trick in the dark with fireworks on the boards.
Pixar reaserch
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Film presentation
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Unit 1 a05
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The document discusses a film and includes a quote, captioned image, and Q&A box out. It notes different formatting styles used such as a drop cap, bold font to indicate a character speaking, and normal font for others. The overall focus is on functionality and providing entry points to engage readers.
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This document provides a summary of the design elements used in a furniture film. It describes the still image from the film without any edits, a drop cap letter to indicate where to start reading, and a header with a steel brush font effect to draw attention that relates to the text. The image negative space is used to fill gaps. The document structure uses a 3 column layout with 2 gutters, and includes a byline.
Furniture lwl2
The document describes the layout and design elements of a magazine page, including a two column structure separated by a gutter line, a drop cap to indicate where to start reading, icon dividers between sections using pictures, and a single picture with a pink filter to match the magazine's style.
Page total film
The document describes the layout and design elements of a magazine page, including a two column structure separated by a gutter line, a drop cap to indicate where to start reading, icon dividers between sections using images like a bird and plane, a single photo still from a film with a pink filter, and basic page furniture like the publication name and page number.
Page lwl
The header uses a loud tone and Superman logo modified with a "Z" to draw readers in. A question is asked in the strap/sideheading to encourage readers to keep reading. The byline identifies the author and looks photocopied, possibly referencing how the director has a tendency to copy or rip off other works, relating to Superman's comic book origins.
Mag 2
The document appears to be a review of chapters in a magazine or publication. Chapter 1 reviews the main features of a film. Chapter 2 introduces the magazine and discusses reader interactions and offers from sponsors. Chapter 3 discusses uncommon themes and interests inspired by a feature film. Chapter 4 reviews the latest films playing in cinemas with mostly black text on a white background. Chapter 5 explores movie culture by looking at festivals, actors, and trends in the film industry. Chapter 6 previews upcoming film releases.
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Maga
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Scheduel2
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Schedule
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Plamnning form
James Taylor will be photographing locations in Thailand and Cambodia for Asian holiday brochures in October 2012. He plans to capture images that showcase the best aspects of these places and make viewers wish to visit. He will spend 3 days in Bangkok photographing the cityscape and crowds, then travel to the island of Koh Samet to stay for a week taking landscape photos. Finally, he will spend 3 days in Cambodia photographing the iconic temples of Angkor Wat. To minimize risks, he will be aware of his surroundings to avoid pickpockets, careful near water, and store his camera properly to prevent dust damage.
Programing language
This document discusses computer hardware, software, programming languages, and how code is executed. It defines hardware as physical components like the motherboard, disk drive, and fans. Software consists of programs made of instruction sequences that hardware can understand. Programming languages have evolved from low-level machine code and assembly code to high-level languages like C, C++, Java, and PHP. Language translators like assemblers, compilers, and interpreters are used to translate source code into executable machine code that computers can understand.
Sketch
The document summarizes the process of creating an opening sequence for a sci-fi TV show. It describes the planning, filming, and editing stages. Key influences included the TV show Skins for its portrayal of teen drug use. Filming challenges included actors dropping out. Extensive editing was required to shorten the sequence and add visual effects to enhance tension. Overall the creator feels the final product improved upon the initial footage and believes the target audience should be ages 17-18 rather than 16 due to drug content.
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Marketing mix
- 1. 4 Ps RED DEAD ANGRY BIRDS PRODUCT PS3, 360 opened up new gaming opportunities, older audiences with cash want it. violence content, mature themes Fits in with Rockstar brand. 100 million to make - Cutting edge technology Iphone / Smart phone product Size of file Limitation on games design Casual, Strategy needs to be addictive short bursts different ways of playing, small screen. Touch screen - interaction PLACEMENT Simultaneous release- creates event opening Physical distribution - targets larger audiences. Conventional ways of distributing, tried and tested. Physical product 80% UK gamers review. RDR - Very long large game (memory) logistical Digital distribution - App store ---> for the IPHONE Dictates PROMOTION 12+ marketing champaign Every promotional tactic/ strategy used/exploited Exsoensive and thorough Designed to build up to ʻLaunch/Eventʼ release (HAS TO SUCCEED with this much money behind it) Press relations PR Got the game into the hands of journalists and game form members Get the game talked about by trusted opinion makers territory by territory - takes time. initial investment in product was lowish. PRICE £40 - RRP Conventional expected price for a triple A title £40 allows for VAT, retail, console license and distribution out of R* still make moneys. ( price dictated by PLACEMENT) £0.69 on release now FREE In app content New content StarWars Then also there is all of the merchandise Angry birds DRINK! or toys!