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SPLASH MEDIA GROUP
HOW TO LURE
POKÉMON GO PLAYERS
TO YOUR BUSINESS
SPLASH MEDIA GROUP
GET POKÉMON GO
PLAYERS TO VISIT
YOUR BUSINESS.
SPLASH MEDIA GROUP
HERE’S HOW YOU USE THEM
▸ Visit the Poké Shop
SPLASH MEDIA GROUP
HERE’S HOW YOU USE THEM
▸ Visit the Poké Shop
▸ Scroll down to the Lure Modules
SPLASH MEDIA GROUP
HERE’S HOW YOU USE THEM
▸ Visit the Poké Shop
▸ Scroll down to the Lure Modules
▸ Purchase a single module or group of modules
SPLASH MEDIA GROUP
HERE’S HOW YOU USE THEM
▸ Visit the Poké Shop
▸ Scroll down to the Lure Modules
▸ Purchase a single module or group of modules
▸ Check in at a PokéStop
SPLASH MEDIA GROUP
HERE’S HOW YOU USE THEM
▸ Visit the Poké Shop
▸ Scroll down to the Lure Modules
▸ Purchase a single module or group of modules
▸ Check in at a PokéStop
▸ Tap the module slot (above the image of the

PokéStop)
SPLASH MEDIA GROUP
HERE’S HOW YOU USE THEM
▸ Visit the Poké Shop
▸ Scroll down to the Lure Modules
▸ Purchase a single module or group of modules
▸ Check in at a PokéStop
▸ Tap the module slot (above the image of the

PokéStop)
▸ Tap the PokéStop Module
SPLASH MEDIA GROUP
HERE’S HOW YOU USE THEM
▸ Visit the Poké Shop
▸ Scroll down to the Lure Modules
▸ Purchase a single module or group of modules
▸ Check in at a PokéStop
▸ Tap the module slot (above the image of the

PokéStop)
▸ Tap the PokéStop Module
▸ Tap the Lure Module one last time
SPLASH MEDIA GROUP
HERE’S HOW YOU USE THEM
▸ Visit the Poké Shop
▸ Scroll down to the Lure Modules
▸ Purchase a single module or group of modules
▸ Check in at a PokéStop
▸ Tap the module slot (above the image of the

PokéStop)
▸ Tap the PokéStop Module
▸ Tap the Lure Module one last time
▸ Attract Pokémon to your location for 30 minutes
SPLASH MEDIA GROUP
Now nearby players will see pink petals
streaming from your PokéStop, which will
attract them to hang around your location.
SPLASH MEDIA GROUP
NOW WHAT?
SPLASH MEDIA GROUP
GENERATE BUZZ
▸ Social Media Offers: utilize your existing
owned media to promote your PokéStop
and attach an offer to it. Examples include
“Bring your Pokémon to Chili’s and receive
free chips and salsa while you try to catch
'em all!”
SPLASH MEDIA GROUP
GENERATE BUZZ
▸ Social Media Offers: utilize your existing
owned media to promote your PokéStop
and attach an offer to it. Examples include
“Bring your Pokémon to Chili’s and receive
free chips and salsa while you try to catch
'em all!”
▸ Signage: Appeal to the user behavior in the
app. Users are walking around looking at
their phones trying to add to their
Pokémon collection, so put a sign out on
the street or print a flyer to advertise why
they should come into your business.
SPLASH MEDIA GROUP
KEEP EXPERIMENTING!
▸ Explore different times of day to use your
lures and pair them with offers. This is the
wild wild west of digital marketing, where
small and large businesses have virtually
the same resources available. It’s a race to
see who knows their customer the best.
SPLASH MEDIA GROUP
KEEP EXPERIMENTING!
▸ Explore different times of day to use your
lures and pair them with offers. This is the
wild wild west of digital marketing, where
small and large businesses have virtually
the same resources available. It’s a race to
see who knows their customer the best.
▸ Play the game! The only way to know what
all those people, who are wandering
aimlessly through the streets, are doing is
to play along with them. Better yet, find a
savvy employee or hire a Pokémon GO
agency to do your thinking for you!

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How to-lure-pokemon-players

  • 1. SPLASH MEDIA GROUP HOW TO LURE POKÉMON GO PLAYERS TO YOUR BUSINESS
  • 2. SPLASH MEDIA GROUP GET POKÉMON GO PLAYERS TO VISIT YOUR BUSINESS.
  • 3. SPLASH MEDIA GROUP HERE’S HOW YOU USE THEM ▸ Visit the Poké Shop
  • 4. SPLASH MEDIA GROUP HERE’S HOW YOU USE THEM ▸ Visit the Poké Shop ▸ Scroll down to the Lure Modules
  • 5. SPLASH MEDIA GROUP HERE’S HOW YOU USE THEM ▸ Visit the Poké Shop ▸ Scroll down to the Lure Modules ▸ Purchase a single module or group of modules
  • 6. SPLASH MEDIA GROUP HERE’S HOW YOU USE THEM ▸ Visit the Poké Shop ▸ Scroll down to the Lure Modules ▸ Purchase a single module or group of modules ▸ Check in at a PokéStop
  • 7. SPLASH MEDIA GROUP HERE’S HOW YOU USE THEM ▸ Visit the Poké Shop ▸ Scroll down to the Lure Modules ▸ Purchase a single module or group of modules ▸ Check in at a PokéStop ▸ Tap the module slot (above the image of the
 PokéStop)
  • 8. SPLASH MEDIA GROUP HERE’S HOW YOU USE THEM ▸ Visit the Poké Shop ▸ Scroll down to the Lure Modules ▸ Purchase a single module or group of modules ▸ Check in at a PokéStop ▸ Tap the module slot (above the image of the
 PokéStop) ▸ Tap the PokéStop Module
  • 9. SPLASH MEDIA GROUP HERE’S HOW YOU USE THEM ▸ Visit the Poké Shop ▸ Scroll down to the Lure Modules ▸ Purchase a single module or group of modules ▸ Check in at a PokéStop ▸ Tap the module slot (above the image of the
 PokéStop) ▸ Tap the PokéStop Module ▸ Tap the Lure Module one last time
  • 10. SPLASH MEDIA GROUP HERE’S HOW YOU USE THEM ▸ Visit the Poké Shop ▸ Scroll down to the Lure Modules ▸ Purchase a single module or group of modules ▸ Check in at a PokéStop ▸ Tap the module slot (above the image of the
 PokéStop) ▸ Tap the PokéStop Module ▸ Tap the Lure Module one last time ▸ Attract Pokémon to your location for 30 minutes
  • 11. SPLASH MEDIA GROUP Now nearby players will see pink petals streaming from your PokéStop, which will attract them to hang around your location.
  • 13. SPLASH MEDIA GROUP GENERATE BUZZ ▸ Social Media Offers: utilize your existing owned media to promote your PokéStop and attach an offer to it. Examples include “Bring your Pokémon to Chili’s and receive free chips and salsa while you try to catch 'em all!”
  • 14. SPLASH MEDIA GROUP GENERATE BUZZ ▸ Social Media Offers: utilize your existing owned media to promote your PokéStop and attach an offer to it. Examples include “Bring your Pokémon to Chili’s and receive free chips and salsa while you try to catch 'em all!” ▸ Signage: Appeal to the user behavior in the app. Users are walking around looking at their phones trying to add to their Pokémon collection, so put a sign out on the street or print a flyer to advertise why they should come into your business.
  • 15. SPLASH MEDIA GROUP KEEP EXPERIMENTING! ▸ Explore different times of day to use your lures and pair them with offers. This is the wild wild west of digital marketing, where small and large businesses have virtually the same resources available. It’s a race to see who knows their customer the best.
  • 16. SPLASH MEDIA GROUP KEEP EXPERIMENTING! ▸ Explore different times of day to use your lures and pair them with offers. This is the wild wild west of digital marketing, where small and large businesses have virtually the same resources available. It’s a race to see who knows their customer the best. ▸ Play the game! The only way to know what all those people, who are wandering aimlessly through the streets, are doing is to play along with them. Better yet, find a savvy employee or hire a Pokémon GO agency to do your thinking for you!