Niantic Lab was founded by John Hanke in 2012 and developed its first augmented reality game called Field Trip. In 2014, Niantic released its second game Ingress which used ads and sponsorships for revenue. Niantic's most successful game to date has been Pokemon Go, released in 2016, which earns revenue through in-app purchases with over 29% of players making purchases. Pokemon Go reached unprecedented popularity with over 21 million daily active users at its peak, though usage has declined since its initial launch.

1. NIANTIC Lab
Company Presentation
EECS 441
Zangnan Yu (yuzan)

2. John Hanke
● Keyhole : geospatial data visualization
● Google : Google Earth; Google Map
● Niantic : augmented reality mobile games

3. 2012
Field Trip: guide to the cool, hidden, and unique things in the world around you

4. 2013 2016
2014

5. Independence and Investment
● End of 2015
● $25M in total
● < 100 employs

6. Business Model
● Ingress: Ads Sponsors
● Pokemon Go: In app purchase
○ 29% of all players, made in-app purchases

9. Success Component

10. Max Daily Active User In Millions

11. Future

12. Reference:
Leveraging the Google Cloud Platform
https://www.nianticlabs.com/blog/
These Charts Show That Pokemon Go Is Already in Decline
http://www.bloomberg.com/news/articles/2016-08-22/these-charts-show-that-pok
emon-go-is-already-in-decline
Pokémon GO Usage and Revenue Statistics
http://www.businessofapps.com/pokemon-go-usage-revenue-statistics/
Wikipedia
https://en.wikipedia.org/wiki/Pok%C3%A9mon_Go
https://en.wikipedia.org/wiki/Ingress_(video_game)
https://en.wikipedia.org/wiki/John_Hanke
https://en.wikipedia.org/wiki/Niantic,_Inc.